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Chuck Porter
Chuck Porter is an American advertising executive, marketer, author and communicator. He is co-founder and Chairman of the advertising agency Crispin, Porter + Bogusky (CP+B) and chief strategist for the holding company, MDC Partners. A Presidents Club member at the University of Minnesota, Porter funds a student award in the School of Journalism and Mass Communication [1], and is current Board Chairman of the American Association of Advertising Agencies.
Background
editChuck Porter was born on October 10, 1945 in Minneapolis, Minnesota. In 1967, he graduated from the University of Minnesota and in 2010, received the SJMC Alumni Society Award for Excellence (2009-10)[2]. After brief stints in law school, Porter was a freelance copywriter for 16 years before joining the Crispin Agency in 1988. Porter is married and has three children.
Advertising career
editAfter teaming up with Sam Crispin in Miami, Florida, in the late eighties, the pair formed Crispin Porter, and were profiled as one of the top 15 creative shops in the United States by Creativity Magazine. Referred to as "perhaps the leading creative force in advertising right now,[3]" their Mission Statement was to "produce the most talked about, written about advertising agency in the world[4]."
Throughout the 1990's, Crispin Porter produced numerous popular advertising campaigns, including those for BMW Mini, Domino's Pizza, and Burger King, using interactive media and viral marketing. The Subservient Chicken campaign, designed for Burger King's "Have it Your Way" ads, included a one-time Pay-Per-View program and became a cult phenomenon. Under Porter's creative direction, the firm also produced an aggressive anti-teen smoking campaign called The Truth, which, while proving to be controversial, reduced middle-school smoking by 40%[5]
Porter's innovative, interactive approach to advertising continued to attract both clients and creative talent; Alex Bogusky was drafted as a principal and the firm became Crispin Porter + Bogusky. Porter is now the only original founder working directly for CP+B[6]. In the ten years from 2000 to 2010, CP+B grew exponentially[7], moved headquarters to Boulder, Colorado, and expanded into Europe. In 2008, CP+B was named Agency of the Year by Creativity[8] and Adweek[9], and Porter was tapped to Co-chair Advertising Week[10], the annual industry convention, with Linda Sawyer. In December of 2009 CP+B was named Advertising Agency of the Decade by Advertising Age Magazine. Porter is currently in his second year of a two-year stint as Board Chairman of 4A's (America Association of Advertising Agencies)[11], an organization dedicated to advancing standards of leadership, community, guidance and advocacy in the advertising industry.
MDC Partners
editPorter now serves as chief strategist for publicly traded Toronto-based MDC Partners, the worlds' tenth-largest holding company, founded by Miles Nadal[12]. In 2011, MDC Partners announced the winner of the million dollar challenge contest that resulted in Kip Voytek, an interactive advertising specialist, collaborating with MDC to create The Digital Works Institute[13], a non-profit thought-leadership center specializing in digital arts and sciences. Porter plans to establish more like-minded agencies in North America.
Bibliography
editPorter, Chuck with Bogusky, Alex (2009). 9-Inch Diet.
References
edit- ^ "Up Close with Chuck Porter". Regents of the University of Minnesota.
{{cite web}}: Text "retrieved September 18, 2011" ignored (help) - ^ "SJMC Alumni Awards". Regents of the University of Minnesota.
{{cite web}}: Text "retrieved September 18, 2011" ignored (help) - ^ Rob Walker. "26 Most Fascinating Entrepreneurs". Mansueto Ventures LLC.
{{cite web}}: Unknown parameter|retrieved=ignored (|access-date=suggested) (help) - ^ "1 of 2 Chuck Porter - Cannes - How to Start a Creative Agency". CrispinPorter2010.
{{cite web}}: Unknown parameter|retrieved=ignored (|access-date=suggested) (help) - ^ Ursula E. Bauer, PhD; Tammie M. Johnson, MPH; Richard S. Hopkins, MD, MSPH; Robert G. Brooks, MD. "Changes in Youth Cigarette Use and Intentions Following Implementation of a Tobacco Control Program". American Medical Association.
{{cite web}}: Cite has empty unknown parameter:|publication=(help); Text "JAMA" ignored (help)CS1 maint: multiple names: authors list (link) - ^ "Crispin Porter + Bogusky Names New Partners". PR Newswire Association LLC. 21 January 2011.
{{cite web}}: Unknown parameter|retrieved=ignored (|access-date=suggested) (help) - ^ "Book of Tens: Agencies of the Decade". Advertising Age. 14 December 2009.
{{cite web}}: Text "retrieved 18 September 2011" ignored (help) - ^ "Agency of the Year: Crispin, Porter + Bogusky". Crain Communications. 15 December 2008.
{{cite web}}: Unknown parameter|retrieved=ignored (|access-date=suggested) (help) - ^ "U.S. AOY: Crispin Porter + Bogusky". Adweek. 5 January 2009.
{{cite web}}: Text "retrieved 18 January 2011" ignored (help) - ^ Rupal Parekh (18 April 2008). "Ron Berger Out as Advertising Week Chairman". Crain Communications.
{{cite web}}: Unknown parameter|retrieved=ignored (|access-date=suggested) (help) - ^ "Porter Elected To 4A's Chairman, Board of Directors". Media Daily News. 8 June 2010.
{{cite web}}: Unknown parameter|retrieved=ignored (|access-date=suggested) (help) - ^ "Miles Nadal and Chuck Porter". IABtv. 5 October 2010.
{{cite web}}: Unknown parameter|retrieved=ignored (|access-date=suggested) (help) - ^ Stuart Elliott (27 February 2011). "Plan to Create a Digital Works Institute Wins Ad Contest". New York Times.
{{cite web}}: Unknown parameter|retrieved=ignored (|access-date=suggested) (help)
External links
edithttp://www.cpbgroup.com http://www.AAAA.org http://www.mdc-partners.com/