User:Bookku/My Choice (2015 film)

My Choice
Directed byHomi Adajania
Written byKersi Khambatta
Produced byDinesh Vijan and JSW Sangita Jindal
StarringDeepika Padukone
CinematographyTassaduq Hussain, rohan shreshtha, kaushal parkhi
Edited byyusuf khan
Release date
28 March 2015
Running time
2 minutes 35 sec
CountryIndia
LanguageEnglish

My Choice is a 2015 Indian short film commissioned by Vogue empowerment, directed Homi Adajania with Deepika Padukone in notable role along with other 98 women.[1] The film contested status quo of normative gender roles laid by patriarchy.[2]

The film has 99 career women including director Adhuna Akhtar, Bollywood critic Anupama Chopra, model/lawyer Scherezade Shroff, actor Nimrat Kaur express their rights.[3][4]

Plot edit

In the short film Deepika Padukone is depicted stressing on women's right of freedom of choice in lyrical form.[5] The lyric begins explaining

My body, my mind, my choice;

To wear the clothes I like; even if my spirit roams naked; My choice;

to be a size 0 or a size 15; They don't have a size for my spirit, and never will

— Kersi Khambatta, My choice (2015 film) Referred by Anu Singh Choudhary in Deutsche Welle article.[5]

The women presenting the lyric expect people not to pass judgements on women's choices relating to clothes, profession, sexual orientation and also the way in which they prefer to live their own life.[6][7] In Indian context the lyricist says

.. The bindi on my forehead, the ring on my finger adding your surname to mine, they are ornaments. They can be replaced. My love for you cannot. So treasure that...

Jyoti Sharma Bawa of Hindustan Times objects to the mention of Bindi though an ornament denotes a deep significance.[8]


Cast edit

script edit

production edit

black-and-white moving portraits of women from all walks of life, like singers, writers, vegetable vendors and flower sellers.[9]


Reception edit

Reporter Gunjeet Sra in Qurartz criticised, saying film industry which is based on fetishising, objectifying and reinforcing sexist standards of beauty on women”, is promoting feminism, is kind of hypocrisy,

Gunjeet Sra 's criticism is seconded by Meagan Tyler in the Conversations saying documentary seem to reduce women's empowerment to a series of choices with lesser emphasis on liberation.

[10][11]

Jyoti Sharma Bawa in Hindustan Times critiqued saying that the short film signals onset of a culture in India, similar to the one explained by author Ariel Levy in her book Female Chauvinist Pigs, where women are objectified and encouraged to objectify each other.[12]




legacy edit

See also edit

References edit

  1. ^ Nast, Condé (27 March 2015). "Watch Deepika Padukone in new #VogueEmpower film: 'My Choice'". Vogue India. Retrieved 30 November 2023.
  2. ^ Chakraborty, Gauri D. (24 March 2023). "6. New Feminist Visibilities and Sisterhood : Re-interpreting Marriage Desire and Self-Fulfillment in mainstream Hindi Cinema". In Chakraborty Paunksnis, Runa; Paunksnis, Šarūnas (eds.). Gender, Cinema, Streaming Platforms: Shifting Frames in Neoliberal India. Germany: Springer International Publishing,. pp. 154, 155. ISBN 9783031167003, 3031167007. {{cite book}}: Check |isbn= value: invalid character (help)CS1 maint: extra punctuation (link)
  3. ^ "My body, my mind, my choice: Deepika Padukone". The Express Tribune. 29 March 2015. Retrieved 30 November 2023.
  4. ^ "Bollywood actress 'cleavage show' tweet provokes anger". The Independent. 18 September 2014. Retrieved 30 November 2023.
  5. ^ a b Choudhary, Anu Singh (04 March 2015). "My choice: My right or my privilege?". Deutsche Welle. Retrieved 1 April 2024. .. In the short film, Deepika talks about women's prerogative of choice with the aim of raising awareness for the cause of women's right in India. .. {{cite news}}: Check date values in: |date= (help)CS1 maint: url-status (link) Cite error: The named reference ":1" was defined multiple times with different content (see the help page).
  6. ^ "Watch: Deepika Padukone reminds every woman about the independence of her choice". India Today. Retrieved 1 April 2024. .. She asks people to stop passing judgments on women for their choice of attire, profession, sexual orientation or even the way in which they live their life. ..
  7. ^ "My Choice, Say Deepika Padukone and 98 Other Women in Film on Empowerment". NDTV.com. Retrieved 5 April 2024. .. features the 29-year-old actress calling for a change in the "caged" mindset of men about women and asking them to stop judging women for their choices of clothes, profession and life. ..
  8. ^ Sharma Bawa, Jyoti (Apr 01, 2015). "Sorry Deepika Padukone, these are not the choices women need". Hindustan Times. .. The bindi on my forehead is an ornament with a deep significance. I am the universe and so are you. .. {{cite news}}: Check date values in: |date= (help)CS1 maint: url-status (link)
  9. ^ a b c d Shah, Jigar (14 December 2014). "After hits like Cocktail and Finding Fanny, Deepika-Homi join hands for a cause". Hindustan Times. Retrieved 2 December 2023.
  10. ^ "Deepika Padukone's video for Vogue is not empowering—it's hypocritical". Quartz. 30 March 2015. Retrieved 25 January 2024.
  11. ^ Tyler, Meagan (29 April 2015). "No, feminism is not about choice". The Conversation. Retrieved 25 January 2024. "It is a feminism that never mentions women's liberation, instead opting for a celebration of "choice". .. It's been a big month for "choice feminism". In late March, the fashion magazine empire Vogue launched a "My Choice" video in India as part of its Vogue Empower campaign which, quite literally, reduced women's empowerment to a series of choices. .. The video went viral and, as the India-based reporter Gunjeet Sra noted, the hypocrisy of an "industry that is based on fetishising, objectifying and reinforcing sexist standards of beauty on women", supposedly promoting feminism, went largely unremarked.
  12. ^ "Sorry Deepika Padukone, these are not the choices women need". Hindustan Times. 31 March 2015. Retrieved 5 April 2024. .. The numbers say another unqualified success; the substance says it heralds the arrival of Ariel Levy's Female Chauvinist Pig in India. The book critiqued the raunch culture of America where women were objectified and encouraged to objectify each other. ..

Refs for expansion edit

News sources edit

Non-news sources edit

  • Hold On! A Story of Surviving a Crysis. N.p., Notion Press, 2021.
  • V Mahajan A Chowdhury U Kaushal N Jariwala Springer Gender Equity: Challenges and Opportunities: Proceedings of 2nd International Conference of Sardar Vallabhbhai National Institute of Technology. Singapore, Springer Nature Singapore, 2023.
  • Sharma, Sangeeta. Das, Madhusmita. Sharma and Das et al. 2019 European Journal of Social sciences.Page 6
  • Violence Against Women in the Global South: Reporting in the #MeToo Era. Germany, Springer International Publishing, 2023. ISBN: 9783031309113, 3031309111 [15]

Refs still to be used edit

  1. ^ "After hits like Cocktail and Finding Fanny, Deepika-Homi join hands for a cause". Hindustan Times. 14 December 2014. Retrieved 2 December 2023.
  2. ^ "Watch: Deepika Padukone reminds every woman about the independence of her choice". India Today. Retrieved 2 December 2023.
  3. ^ "Bollywood actress 'cleavage show' tweet provokes anger". The Independent. 18 September 2014. Retrieved 2 December 2023.
  4. ^ Aiyar, Pallavi (1 May 2016). "Why women aren't empowered just because they can choose". Scroll.in. Retrieved 2 December 2023.
  5. ^ "Homi Adajania: Misunderstanding Made My Choice Explosively Viral". NDTV.com. Retrieved 2 December 2023.
  6. ^ "Bollywood Actress Champions Women's Rights, Gets Attacked On Social Media". HuffPost UK. 1 April 2015. Retrieved 2 December 2023.
  7. ^ "Beer Belly Is My Choice: Spoof of Deepika Padukone's Vogue Video". NDTV.com. Retrieved 2 December 2023.
  8. ^ McDonald, Soraya Nadia (3 December 2021). "Bollywood star Deepika Padukone seems firmly committed to feminism. But not everyone is getting behind her message". Washington Post. ISSN 0190-8286. Retrieved 2 December 2023.
  9. ^ "Deepika Padukone fights for women's empowerment: My body, my choice". Hindustan Times. 29 March 2015. Retrieved 2 December 2023.
  10. ^ "I didn't endorse infidelity in 'My Choice': Deepika Padukone". The Hindu. 5 May 2015. ISSN 0971-751X. Retrieved 2 December 2023.
  11. ^ "Sorry Deepika Padukone, these are not the choices women need". Hindustan Times. 31 March 2015. Retrieved 2 December 2023.
  12. ^ "My body, my mind, my choice: Deepika Padukone". The Express Tribune. 29 March 2015. Retrieved 2 December 2023.
  13. ^ DHNS. "Deepika Padukone's 'My Choice' crosses 3 M mark". Deccan Herald. Retrieved 2 December 2023.
  14. ^ "Watch: Deepika Padukone reminds every woman about the independence of her choice". India Today. Retrieved 2 December 2023.
  15. ^ Baker, Jean; González de Bustamante, Celeste; Relly, Jeannine E., eds. (2023). Violence against women in the Global South: reporting in the #MeToo era. Palgrave studies in journalism and the global South. Cham: Palgrave Macmillan. ISBN 978-3-031-30911-3.

Categories to be added edit

Category:2015 short films Category:Indian short films Category:Indian feminist films Category:2010s feminist films Category:Films about social issues