Vogue India is the Indian edition of the monthly fashion and lifestyle magazine Vogue. It is the 17th international edition of Vogue and the first edition in South Asia.[1] Vogue India is published by Condé Nast India Pvt. Ltd., a 100% owned subsidiary of Condé Nast International.[2] Vogue India was the first magazine released in India that is 100% foreign owned.[3][4] Condé Nast India is based in Mumbai and also has an office in New Delhi.[5]

Vogue India
One of October 2017 covers highlighting Vogue India's tenth anniversary
Head of Editorial ContentRochelle Pinto
Former editorsMegha Kapoor (2021–2023) Priya Tanna (2007–2021)
PublisherDilshad Arora
First issueOctober 2007 (2007-10)
CompanyCondé Nast India Pvt. Ltd.(B.A.G Films and Media Ltd)
Based inMumbai

History edit

The magazine was founded in 2007[6] and began with a circulation of 50,000 print issues.[7] The first editor of Vogue India, Priya Tanna, stated that this iteration of Vogue targets the modern Indian woman, celebrating India's "colorful people" and culture.[8] The first issue of Vogue India was the October 2007 issue, which was released on 20 September 2007. The cover was shot by photographer Patrick Demarchelier, and featured Bipasha Basu, Gemma Ward and Priyanka Chopra on the regular cover, and Monikangana Dutta, Preity Zinta, and Lakshmi Menon on the gatefold cover.[9] Ward's appearance on the cover was criticized by some readers who felt that the inaugural edition's cover should have exclusively featured Indian women.[10] Alex Kuruvilla, managing director of Condé Nast India, described Vogue India as being "nosier and more colourful and more vibrant than the western models".[9]

Priya Tanna was the editor-in-chief of Vogue India from 2007 to 2021.[11] The editorial team of Vogue India, and all other Asia-Pacific editions, originally reported to Vogue Taiwan editor Leslie Sun, who in turn reported to global editorial director Anna Wintour. In 2021, Condé Nast announced a global restructuring of its operations to reduce costs. Under the new organization, the Vogue India editorial team reports directly to Anna Wintour who is also the chief content officer of Condé Nast. The restructuring led to the exit of several Vogue editors including Tanna.[12][13][14] Condé Nast appointed Megha Kapoor as Head of Editorial Content of Vogue India on 3 September 2021.[15][16] In an interview with The Sydney Morning Herald, Kapoor emphasized her desire to "foster the diverse, rich and talented wealth of talent emerging from India" in this new role.[17] Before taking on this position, Kapoor founded INPRINT and formerly worked as a junior fashion writer for Vogue India and on the fashion team of Vogue Australia.[18]

Cover models edit

Notable covers edit

Celebrating the publication's seventh anniversary, the October 2014 issue highlighted Vogue India's #VogueEmpower initiative. Through over 150 celebrity endorsements, interviews with activists like Gloria Steinem, and collaborations with major fashion houses, Vogue India spoke to the ongoing fight for women's equality within India and throughout the world.[19] The May 2017 Issue, featuring Kendall Jenner, came under controversy for featuring a non-Indian on the cover for the first of Vogue India's series of special issues celebrating their tenth anniversary.[20] However, in a statement on Instagram, the brand defended their choice of Jenner, stating that "as an international brand ...we want to give the love back by featuring some of the best international celebrities on our covers. Occasionally!"[21] In the June 2019 magazine issue, Kareena Kapoor, Karan Johar, Diljit Dosanjh and Natasha Poonawalla were seen together having a photoshoot for Vogue India's magazine and the magazine issue was named 'Forces of Fashion'. On the cover page, Kareena Kapoor and Karan Johar are flaunting their animal print dress and a printed jacket, while Diljit Dosanjh and Natasha Poonawala are wearing purple and yellow outfits.[22] In the March/April 2023 issue, British supermodel Naomi Campbell appeared on the cover of Vogue India for the first time.[23] On the cover, Campbell wears a crown, earrings, and necklace from Calcutta-based, Indian jewelry brand Sabyasachi. The title for the issue reads "Iconic Naomi" in the English language.[24]

References edit

  1. ^ "Vogue India Launches". Forbes.com. Retrieved 18 April 2023.
  2. ^ "Condé Nas Traveller, About Us". cntraveller.in. Retrieved 18 April 2023.
  3. ^ "Vogue India Launches". Forbes.com. 18 September 2007. Retrieved 17 March 2013.
  4. ^ "Vogue Hits Indian Newsstands". Businessweek. 18 September 2007. Archived from the original on 10 April 2013. Retrieved 24 March 2013.
  5. ^ "Condé Nast Traveller, Contact Us". cntraveller.in. Retrieved 18 April 2023.
  6. ^ Amrita Madhukalya (19 July 2015). "Of recipes and G-spots: On India's 'magazine era'". dna. Retrieved 25 September 2016.
  7. ^ "Vogue India Launches". Forbes.com. Retrieved 18 April 2023.
  8. ^ "Vogue India Launches". Forbes.com. Retrieved 18 April 2023.
  9. ^ a b Stephen Brook (20 September 2007). "Vogue thinks big for Indian launch". Guardian. Retrieved 17 March 2013.
  10. ^ Hawke, Jack (26 October 2007). "Gemma Ward cover stirs up readers of Vogue India". ninemsn. Archived from the original on 5 October 2012. Retrieved 19 April 2011.
  11. ^ "Vogue to be launched in India". Business Standard India. Business Standard. 4 December 2006. Retrieved 17 March 2013.
  12. ^ Fraser, Kristopher (10 May 2021). "Vogue India's editor-in-chief set to exit". FashionUnited. Retrieved 1 November 2021.
  13. ^ "Vogue India Editor-in-Chief to Exit Amid Continued Consolidation at Condé Nast". The Business of Fashion. 7 May 2021. Retrieved 1 November 2021.
  14. ^ "Priya Tanna steps down as Editor-In-Chief of Vogue India after 15 years; Vogue Taiwan's Leslie Sun continues operations in the Asia-Pacific region". Peeping Moon. Retrieved 1 November 2021.
  15. ^ "Megha Kapoor Appointed Vogue India's Head of Editorial Content". The Business of Fashion. 3 September 2021. Retrieved 1 November 2021.
  16. ^ "Megha Kapoor appointed head of editorial, Vogue India - Exchange4media". Indian Advertising Media & Marketing News – exchange4media. Retrieved 1 November 2021.
  17. ^ "Anna Wintour appoints stylist from Australia editor of Vogue India". The Sydney Morning Herald. 3 September 2021. Retrieved 23 April 2023.
  18. ^ "Megha Kapoor, Head of Editorial Content Vogue India". Condé Nast. Retrieved 23 April 2023.
  19. ^ "Vogue India's October cover is celebrity-packed – all for a good cause". The National. 5 October 2014. Retrieved 23 April 2023.
  20. ^ "Vogue India Addresses Kendall Jenner Cover Backlash". Teen Vogue. 8 May 2017. Retrieved 18 April 2023.
  21. ^ "Vogue India Addresses Kendall Jenner Cover Backlash". Teen Vogue. 8 May 2017. Retrieved 18 April 2023.
  22. ^ "Kareena Kapoor, Karan Johar, Diljit Dosanjh, Forces of Fashion Unite for Hottest Magazine Cover Shoot". News18. 3 June 2019. Retrieved 4 June 2019.
  23. ^ "Supermodel Naomi Campbell is on a new journey, with India on her radar". Vogue India. 27 February 2023. Retrieved 18 April 2023.
  24. ^ "Supermodel Naomi Campbell is on a new journey, with India on her radar". Vogue India. 27 February 2023. Retrieved 16 April 2023.

External links edit