The Noble Experiment (distillery)

The Noble Experiment is a distillery founded and operated by Bridget Firtle in Bushwick, New York City.[1] It is NYC's only rum distillery,[2] and is only available within the state.[3]

The Noble Experiment
Founded2012; 8 years ago (2012) in New York City, United States
FounderBridget Firtle
Number of employees

Firtle began working on the company in 2011 while she was working on Wall Street managing a hedge fund. She left her job and began building The Noble Experiment in 2012, starting to sell white rum at the beginning of 2013. The product is named Owney's NYC Rum, after Prohibition-era bootlegger Owney Madden, and the company's name is taken after the nickname for the Prohibition policy.[4] The rum is made solely from molasses, yeast, and NYC water.[2]

Firtle has been featured on the Forbes Food & Wine 30 Under 30.[5]

Amy Zavatto of Serious Eats described Owney's rum as "gently earthy" with a "mild, balanced, tender sweetness".[6] Wine Enthusiast Magazine described it as crisp and appealing.[7] It received a score of 93 at an Ultimate Spirits Challenge tasting.[8]


  1. ^ Johnston, Garth. "Inside Brooklyn's New Rum Distillery "The Noble Experiment," A One-Woman Operation". Gothamist. Retrieved 27 June 2018.
  2. ^ a b Young, Michelle. "Brooklyn's The Noble Experiment, Inside NY's Only Exclusive Rum Distillery". Untapped Cities. Retrieved 27 June 2018.
  3. ^ Simonson, Robert. "Guided by Ghosts of the Speakeasy". New York Times. Retrieved 28 June 2018.
  4. ^ Lange, Caroline. "In High Spirits: Bridget Firtle on Being a Distiller, an Entrepreneur and a New Yorker". Edible Brooklyn. Retrieved 28 June 2018.
  5. ^ "30 Under 30: Food & Wine". Forbes. Retrieved 28 June 2018.
  6. ^ Zavatto, Amy. "American Booze Hall Of Fame: The Best Spirits of the Northeast". Serious Eats. Retrieved 28 June 2018.
  7. ^ Newman, Kara. "Women of the Still". Wine Enthusiast Magazine. Retrieved 28 June 2018.
  8. ^ Probst, Sarah. "Make The Noble Experiment's Daq Shack Your End-of-Summer Drinking Spot". Brooklyn Magazine. Retrieved 2 July 2018.

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