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The Avenues (shopping mall)

The Avenues (also referred to The Avenues Mall) is an indoor shopping mall located on the southside of Jacksonville, Florida at the intersection of U.S. 1 (Philips Highway) and Southside Boulevard near Interstate 95. The mall opened in 1990 with four anchor stores; Maison Blanche, Dillard's, JCPenney and Sears. Maison Blanche became Gayfers in 1992 which later became Belk in 1998. A Parisian department store was built in 1994, and this was likewise done a year later at Seminole Towne Center when the mall opened.[3] The mall, managed by Simon Property Group, who owns 25% of it, has two shopping levels and features a parking garage on the north side of the complex. Some of the 138 stores[1] inside of the mall include: Aldo, H&M, LOFT, MAC, LUSH Fresh Handmade Cosmetics, Jos. A. Bank, The Buckle, Express, PacSun, Skechers, and The Walking Company.[4]

The Avenues Mall
LocationJacksonville, Florida, United States
Address10300 Southside Boulevard
Opening date1990
DeveloperCBL & Associates Properties
ManagementSimon Property Group
OwnerSimon Property Group (25%)
No. of stores and services138[1]
No. of anchor tenants5
Total retail floor area1,112,428 sq ft (103,347.9 m2)[2]
No. of floors2 (3 in Parking Garage)
WebsiteThe Avenues


The mall is in the shape of an obtuse angle, similar to that of The Gardens Mall, which also is in Florida and is off I-95.


A major renovation in 2005 featured a new entrance with stained glass, neutral paint colors to complement Italian limestone on the ground floor, replacing restrooms, ceilings, lighting, benches, lounge chairs, modernizing the glass elevator, and a new children's play area. Nearly $10.5 million was spent and the changes were completed in April.[5]

Lineup changeEdit

On August 2, 2006, Saks Incorporated announced an agreement to sell its Parisian specialty department store business to Belk, Inc.[6] Shortly thereafter, the Avenues Parisian store was briefly closed and converted into the men's and children's store, with the women's departments staying in the existing store. This change was reverted in February 2010, when Belk consolidated all of its departments back into its original store.[7]

On November 18, 2010 Forever 21 opened its doors in the location formerly occupied by the Parisian store. This is Forever 21's second largest location in the country and largest in the entire state of Florida, at 116,000 square feet (at the time, the space represented 8.8% of the mall's 1.1 million square feet).[8]

On August 31, 2019,Sears announced that it's store would be closing this location a part of a plan to close 85 stores nationwide. The store will close in December 2019.[9] After December 2019 The only remaining Sears location near Jacksonville, Florida is at The Orange Park Mall in Orange Park, Florida.

Current anchor storesEdit

  • Dillard's 210,104 sq ft (19,519.3 m2)
  • Forever 21 116,298 sq ft (10,804.4 m2)
  • JCPenney 123,029 sq ft (11,429.8 m2)
  • Sears 125,330 sq ft (11,644 m2) (closing December 2019)
  • Belk 181,460 sq ft (16,858 m2)

Former anchor storesEdit


  1. ^ a b "About The Avenues". Simon Property Group. Retrieved 2011-03-03.
  2. ^ "The Avenues". Simon Property Group. Retrieved 2011-03-03.
  3. ^ "ULI Market Profiles: North America". 1995.
  4. ^ Flaisig, Liz (March 4, 2004). "New retailers moving in to The Avenues". Jacksonville Business Journal.
  5. ^ Flaisig, Liz (April 8, 2005). "Simon finishes $10 million renovation of The Avenues". Jacksonville Business Journal.
  6. ^ "SAKS INCORPORATED AGREES TO SELL PARISIAN TO BELK, INC. FOR $285 MILLION" (Press release). Saks Incorporated. Aug 2, 2006.
  7. ^ "Forever 21 leases 116,000 square feet at Avenues mall".
  8. ^ Conte, Christian (November 26, 2010). "Forever 21 leases 116,000 square feet at Avenues mall". American City Business Journals.
  9. ^ Tyko, Kelly (August 31, 2019). "Kmart, Sears store closings: More locations to shutter by end of 2019". USA Today. Retrieved August 31, 2019.

Coordinates: 30°11′05″N 81°33′15″W / 30.184664°N 81.554074°W / 30.184664; -81.554074