Skechers USA, Inc. is an American lifestyle and performance footwear company. Headquartered in Manhattan Beach, California, the brand was founded in 1992 and is now the third largest athletic footwear brand in the United States.
Current Skechers logo (1998/2003–present)
|Traded as||NYSE: SKX (Class A)|
S&P 400 Component
|Headquarters||Manhattan Beach, California, U.S.|
Number of locations
|More than 3,000|
(Founder & CEO)
(Co-Founder & President)
|Revenue||US$4.64 billion (FY 2018)|
|US$437.76 million (FY 2018)|
|US$301.04 million (FY 2018)|
|Total assets||US$3.23 billion (FY 2018)|
|Total equity||US$2.19 billion (FY 2018)|
Number of employees
|12,600 (Jan 2019)|
Skechers was founded in 1992 by Robert Greenberg, formerly of L.A. Gear. Greenberg sought to focus on the casual footwear market. Skechers' early products were utility-style boots and skate shoes. The company has since diversified to include athletic and casual styles for men, women, and children, as well as performance shoes.
Products and advertisingEdit
The company offers two footwear categories: a lifestyle division that includes Skechers Memory Foam, the charity line BOBS and Relaxed Fit comfort shoes, and a performance division that includes Skechers GOrun and Skechers GOwalk footwear. Through licensing agreements, the company offers branded bags, watches, eyewear and additional merchandise.
Skechers uses celebrity-driven advertising, and has promoted its products with celebrities including recording artists Demi Lovato and Camila Cabello, former baseball player David Ortiz, and football players Tony Romo and Howie Long. The Skechers Performance Division has featured elite runner Meb Keflezighi, and pro golfers Matt Kuchar, Brooke Henderson, and Wesley Bryan. In 2014, Skechers signed an endorsement deal with musician Ringo Starr.
Skechers launched its Skechers Foundation in 2010. Skechers and the Friendship Foundation host an annual walk to raise money for a nonprofit that helps connect special-needs students with their peers.
- "Skechers Investors Site". Investors.skx.com. Retrieved 14 February 2019.
- "Skechers Financial Results, Year ending December 31, 2018". Investors.skechers.com.
- Skechers U.S.A., Inc. Form 10-K for 2018 Annual Report. U.S. Securities and Exchange Commission (Report). Retrieved September 27, 2019.
- "US Athletic Footwear Market Report". NPD Group. February 6, 2018.
- "A Brief History of Skechers Shoes". SRI Shoe Warehouse. Retrieved 2019-08-07.
- "History of Skechers - Express Trainers". www.expresstrainers.com. Retrieved 2019-08-07.
- "History of Skechers U.S.A. Inc". Fundinguniverse.com. Retrieved 11 September 2015.
- Shah, Alap. "Is Skechers Management Guidance Too Conservative?". Forbes.com. Retrieved 2018-07-13.
- "Stock: Skechers U.S.A. (SKX)". Wikinvest.com. Retrieved 11 September 2015.
- "Demi Lovato - SKECHERS The Source". Blog.skechers.com. Retrieved 28 March 2019.
- Robin, Marci. "Camila Cabello Is Launching a Havana-Inspired Makeup Collection With L'Oréal". Allure.com. Retrieved 2018-07-13.
- "Big Papi Goes To Bat For Skechers". Retrieved 2018-07-13.
- "NFL Star Tony Romo and Wife Approve These Skechers Shoes That'll Get You Through Airport Security". Retrieved 2018-07-13.
- "How Did Skechers Afford That Super Bowl Buy?". Retrieved 2018-07-13.
- "Marathon Superstar Reups His Partnership With Skechers". Fortune.com. Retrieved 2018-07-13.
- "2018 PGA Merchandise Show: Skechers golf show review". Golf Channel. Retrieved 2018-07-13.
- "Skechers signs Ringo Starr". Blog.skechers.com.
- "Ringo Starr to Star in 2015 Skechers Ads". Billboard.com. Retrieved 2018-07-13.
- Chochrek, Ella; Chochrek, Ella (2 March 2019). "Skechers Takes a Direct Hit at Nike's Shoe Explosion Incident With New Ad". Footwearnews.com. Retrieved 28 March 2019.
- "SKECHERS Friendship Walk". Skechersfriendshipwalk.com.
- "Skechers Pier to Pier Friendship Walk funds special student relationships". Daily Breeze. 2017-10-28. Retrieved 2018-07-13.
- Dina Elboghdady (2012-05-16). "Skechers agrees to $40 million settlement for claims about shoes' benefits". The Washington Post. Retrieved 2012-05-30.