Skechers USA Inc. is an American lifestyle and performance footwear company for men, women and children. Headquartered in Manhattan Beach, California, the brand was founded in 1992. Now the third largest athletic footwear brand in the United States, Skechers earned more than $4.16 billion in revenues during the 2017 fiscal year. As of January 2018, the company employed more than 11,800 people worldwide.
Current Skechers logo (1998–2014) (2014-present)
|Traded as||NYSE: SKX (Class A)
S&P 400 Component
|Headquarters||Manhattan Beach, California, U.S.|
Number of locations
|More than 2,650 |
|Revenue||US$ 4.16 billion (FY 2017)|
|US$ 179.19 million (FY 2017)|
Number of employees
|11,800 (Jan 2017)|
History and productsEdit
Skechers' early products were utility-style boots and skate shoes; the company has since diversified to include thousands of athletic and casual styles for men, women, and children as well as performance shoes.
Skechers maintains its brand image by using celebrity-driven advertising, and has promoted its product with recording artist Camila Cabello, TV personality Brooke Burke-Charvet, model and actress Kelly Brook, boxer Sugar Ray Leonard, former baseball player David Ortiz, and football players Tony Romo and Howie Long. The Skechers Performance Division features elite runners Meb Keflezighi, Ed Cheserek and Tara Welling, plus pro golfers Matt Kuchar, Brooke Henderson, Belén Mozo, Russell Knox, Wesley Bryan, Colin Montgomerie and Billy Andrade. In 2014, Skechers signed an endorsement deal with musician Ringo Starr. South Korean boyband EXO, girl groups Red Velvet and Sistar, and rapper Zico have also endorsed the brand.
The company offers two distinct footwear categories: a lifestyle division that includes Skechers Memory Foam, the charity line BOBS and Relaxed Fit comfort shoes, and a performance division that includes Skechers GOrun and Skechers GOwalk footwear, as well as sport and performance apparel. Through licensing agreements, the company offers branded bags, watches, eyewear and additional merchandise. Skechers has an extensive network of global distributors that sell its product in over 170 countries and territories, and more than 2,650 Skechers stores around the world.
Founded in 2010, the SKECHERS Foundation, in partnership with Nickelodeon and The Friendship Foundation, annually hosts their SKECHERS Pier to Pier Friendship Walk. The SKECHERS Foundation has the goal of investing in organizations dedicated to assisting children with special needs, improving education and empowering disadvantaged youths.
- "SKECHERS Corporate Information". skx.com. Retrieved 2 January 2018.
- "Skechers form 10-K, fiscal year ending December 31, 2017".
- "US Athletic Footwear Market Report". NPD Group. February 6, 2018.
- "History of Skechers U.S.A. Inc." fundinguniverse.com. Retrieved 11 September 2015.
- "Stock: Skechers U.S.A. (SKX)". wikinvest.com. Retrieved 11 September 2015.
- "Skechers signs Ringo Starr".
- "SKECHERS Friendship Walk".
- Dina Elboghdady (2012-05-16). "Skechers agrees to $40 million settlement for claims about shoes' benefits". The Washington Post. Retrieved 2012-05-30.