Talk:Jerry (Yoram) Wind

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Copied from Yoram Wind's curriculum vitae

Latest comment: 7 years ago1 comment1 person in discussion

Yoram Wind (1936- ) Academic, author, consultant

Much of the content in this bio has been copied or closely paraphrased from Yoram Wind's curriculum vitae - which explains why the article sounds promotional. Parts of it are also potential copyright vios. Other parts are totally unsourced.

There is no doubt that Yoram Wind has made a major contribution to the marketing discipline with his scholarship and role as an educator. His contribution, which is massive, is not easy to summarise in a short article. Nevertheless, a concerted effort to locate quality sources should be a priority. I have added a few sources and corrected one factual error.

BronHiggs (talk) 18:28, 17 February 2017 (UTC)Reply

Some Useful references

Here are a few references that might be consulted if anyone would like to expand Yoram Wind's bio and/or clean up the potential copyright violations that are evident in the article:

Perspectives on Yoram Wind’s Contributions to Organizational Buying Behavior, Arch G. Woodside, Boston College, http://www.archwoodside.com/wp-content/uploads/2015/09/Woodside-Perspective-on-Wind-17-Jan-11.pdf

Jagdish N. Sheth, Legends in Marketing: Yoram 'Jerry' Wind, https://us.sagepub.com/en-us/nam/legends-in-marketing-yoram-jerry-wind/book243610

Naresh K. Malhotra (ed), "Yoram (Jerry) Wind’s Contributions to Marketing," Volume 8 - Review of Marketing Research: Special Issue – Marketing Legends, January 2011, pp.269 - 315

J.N. Sheth and D.M. Gardner, History of Marketing Thought: An Update BEBR Faculty Working Paper, no 587, 1982, https://www.ideals.illinois.edu/bitstream/handle/2142/26963/historyofmarketi857shet.pdf?sequence=1

John A. Quelch and Katherine E. Jocz, "Milestones in Marketing," The Business History Review, Vol. 82, No. 4, A Special Issue on Salesmanship (Winter, 2008), pp. 827-838, Stable URL: http://www.jstor.org/stable/40538810 Online: http://www.hbs.edu/faculty/Publication%20Files/Milestones%20in%20Marketing_Quelch_Jocz_cca1547e-d4e1-4470-8f92-edc877bebaf7.pdf

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