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SVMK Inc., doing business as SurveyMonkey, is an online survey[7] development cloud-based software as a service company. It was founded in 1999 by Ryan Finley and Chris Finley. The company provides surveys, and a suite of paid back-end programs.[8]

SurveyMonkey Logo.svg
Type of businessPublic
Available inDansk, Deutsch, English, Español, Français, 한국어, Italiano, Nederlands, 日本語, Norsk, Português, Русский, Suomi, Svenska, 中文(繁體), Türkçe[1]
Russell 2000 Index component
Founded1999; 21 years ago (1999)[2]
HeadquartersOne Curiosity Way,
San Mateo, CA 94403
United States[3]
No. of locationsSan Mateo, Portland, Seattle, Dublin, Ottawa, London, Sydney[4]
Area servedWorldwide
Founder(s)Ryan Finley, Chris Finley
CEOZander Lurie, CEO[5]
IndustrySAAS / Online survey services
ProductsCloud-based survey software
Revenue$233.5mm (LTM 6/30/18)
Alexa rankPositive decrease 462 (September 2019)[6]
RegistrationRequired for creating a survey
Written in.NET, Python

The company went public in September 2018.[9]



The company was owned by Ryan and Chris Finley until Spectrum Equity and Bain Capital acquired a majority interest in the company in 2009.[10]

Dave Goldberg joined SurveyMonkey in 2009. He was its CEO until his death in May 2015.[11]

Starting August 3, 2015, Bill Veghte replaced Goldberg as SurveyMonkey CEO. Veghte held top posts at HP and Microsoft.[12] Veghte left the role after fewer than 6 months due to strategic differences with investors.[13] Veghte was replaced by Zander Lurie in January 2016.


In 2010, the company received US$100 million in debt financing from Bank of America Merrill Lynch and SunTrust Robinson Humphrey.[14]

In 2012, the company launched a self-serve analytics platform called Audience, allowing customers to send their survey to a select group of respondents.

In 2013, the company raised $800 million in debt and equity valuing the company at $1.35 billion.[15] In September 2013, the company announced HIPAA-compliant features for premium subscription holders.[16] In November 2013, the company announced a new enterprise product with additional management capabilities.[17]

In 2014, the company raised $250 million in equity financing from Google Capital (now CapitalG), Tiger Global Management, Baillie Gifford, T. Rowe Price and Morgan Stanley.[18]

In April 2015, the company announced a new data platform called Benchmarks. This allows users to compare their survey results against competitors.[19]

In 2017, the company rolled out “SurveyMonkey Genius” which estimates survey performance and makes actionable suggestions to increase survey effectiveness.[20] In August 2017, the company launched “SurveyMonkey CX” which assists organizations in managing their customer experience programs.[21]

On September 26, 2018, SurveyMonkey (SVMK) made its debut on the NASDAQ Exchange. [22] The stock launched at $12 per share and rose 43% on the first day of trading.[23]


The company has acquired three other survey tools, Precision Polling, Wufoo, and Zoomerang, as well as a 49.9 percent stake in the UK-based Clicktools.[24] In August 2014, SurveyMonkey acquired Canadian company Fluidware, the creator of and[25] In August, 2015, SurveyMonkey acquired TechValidate,[26] a marketing content automation company.[27] In March 2019, SurveyMonkey acquired Usabilla, an Amsterdam-based website and app survey company, for $80 million in cash and stock.[28] In September, 2019, SurveyMonkey acquired GetFeedback, a San Francisco-based customer experience management company.[29]


SurveyMonkey Headquarters in San Mateo, CA

There are offices in San Mateo, California; Portland, Oregon; Seattle, Washington; Dublin, Ireland; Ottawa, Ontario; and Sydney, Australia.[3]

SurveyMonkey's board of directors includes Finley, former Facebook CFO David Ebersman, former Verisign CFO Dana L. Evan, Zander Lurie, Facebook COO Sheryl Sandberg, tennis star Serena Williams,[30] Spectrum Equity Managing Director Benjamin Spero, former Yahoo CFO Susan Decker, Intuit President / CEO Brad D. Smith, and current dean of Emory University's Goizueta Business School Erika James.[31] With the appointment of James in 2018, SurveyMonkey achieved Gender Parity on its Board.[32] Lurie was named chairman of the board in July 2015.[33][34] [35]

See alsoEdit


  1. ^ "SurveyMonkey: Free online survey software & questionnaire tool". Retrieved 24 July 2016.
  2. ^ Scott, Martin (27 August 2012). "Customer research easier in digital era". USA Today. Retrieved 20 February 2013.
  3. ^ a b "Contact SurveyMonkey". SurveyMonkey. Retrieved 2014-05-07.
  4. ^ "SurveyMonkey Office Locations". Retrieved 24 July 2016.
  5. ^ "Lurie Departs GoPro to Take CEO Job at SurveyMonkey". Recode. Retrieved 2016-01-13.
  6. ^ " Site Info". Alexa Internet. Retrieved 13 September 2019.
  7. ^ "How to Use Online Tools for Customer Surveys". Inc. 30 July 2010. Retrieved 20 February 2013.
  8. ^ "SurveyMonkey "How it works"". SurveyMonkey. Retrieved 27 May 2014.
  9. ^ Waters, Richard (26 September 2018). "SurveyMonkey shares jump by 60% after Wall Street IPO". Retrieved 28 September 2018.
  10. ^ "SurveyMonkey Receives Investment From Spectrum Equity". Spectrum Equity. Retrieved January 15, 2019.
  11. ^ King, Hope (May 2, 2015). "Dave Goldberg, husband of Facebook exec Sheryl Sandberg, dies suddenly". CNN Money. Retrieved May 2, 2015.
  12. ^ Zhang, Maggie (July 7, 2015). "HP's Bill Veghte Joins SurveyMonkey As New CEO". Forbes Tech. Retrieved October 7, 2017.
  13. ^ "Veghte out and Lurie in as SurveyMonkey CEO". ResearchLive. 15 January 2016. Retrieved October 7, 2017.
  14. ^ Lynley, Matthew (November 3, 2010). "SurveyMonkey bucks the trend, picks up $100M in debt financing".
  15. ^ Lashinsky, Adam (2013-01-17). "Why SurveyMonkey is holding off on an IPO - Fortune Tech". Retrieved 2014-03-03.
  16. ^ "SurveyMonkey Protects Patient Privacy with new HIPAA Features". MarketWatch. Retrieved 2014-03-03.
  17. ^ Konrad, Alex (2013-11-18). "SurveyMonkey Jumps Into Enterprise Market With New Product For Businesses". Forbes. Retrieved 2014-03-03.
  18. ^ "SurveyMonkey is worth $2 billion after new $250 million fundraising round". 15 December 2014. Retrieved 24 July 2016.
  19. ^ "SurveyMonkey Launches "Audience" Service for Consumer Insights" (Press release). SurveyMonkey. Retrieved 24 July 2016.
  20. ^ "SurveyMonkey Announces People Powered Data Platform". DestinationCRM. 17 July 2017. Retrieved 5 February 2019.
  21. ^ "Can SurveyMonkey and Zoho Disrupt Enterprise Software?". CustomerThink. 10 August 2017. Retrieved 5 February 2019.
  22. ^ "SurveyMonkey surges 42% in market debut, ends trading at $17 a share". CNBC. Retrieved December 21, 2018.
  23. ^ "Survey Monkey Pops 43% on IPO". The Street. Retrieved December 21, 2018.
  24. ^ SurveyMonkey Acquires Interest in Clicktools, About Us, SurveyMonkey corporate website, 11 January 2011 Retrieved 27 October 2016
  25. ^ MacMillan, Douglas (2014-08-05). "SurveyMonkey Acquires Smaller Canadian Rival". Retrieved 2014-09-17.
  26. ^ TechValidate
  27. ^ King, Rachel (2015-08-04). "SurveyMonkey bulking up B2B platform with TechValidate acquisition". Retrieved 2019-01-27.
  28. ^ "SurveyMonkey acquires web survey company Usabilla for $80M". TechCrunch. Retrieved 2019-05-13.
  29. ^ "SurveyMonkey Completes Acquisition of GetFeedback". SurveyMonkey. Retrieved 2019-11-24.
  30. ^ "Serena Williams on International Women's Day: 'We Must Band Together to Fight for What's Fair'". Fortune. Retrieved 29 March 2019.
  31. ^ Mandel, Eric (14 August 2018). "SurveyMonkey adds Emory dean to board of directors, balancing its gender representation". Retrieved 2019-11-07.
  32. ^ "SurveyMonkey's board is now 50% women". Fast Company. Retrieved 29 March 2019.
  33. ^ "SurveyMonkey - About Us". Retrieved July 6, 2015.
  34. ^ Quentin Hardy (July 6, 2015). "Sheryl Sandberg Joins SurveyMonkey's Board". NY Times.
  35. ^ SurveyMonkey Board of Directors

External linksEdit