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Joe (website)

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JOE (, is a news website aimed at young men in the UK and Ireland with over 2 million unique visitors per month.[1] It is owned by Maximum Media.[2][3][4][5][6] The original website was founded by Irish entrepreneur Niall McGarry.[3][4] is a related website aimed at young women in Ireland. also forms part of the group.[7] logo.png
TypeOnline newspaper
EditorPaddy McKenna
Founded2010 (2010)
Circulation2 million unique visitors per month[1]


The site was founded in 2010 and it was nominated for a Golden Spider Award in the One to Watch category in its first year and in the News and Entertainment category in 2013.[8][9][10] Showbiz website described it as "more influential" than traditional media in August 2016.[11] It is edited by Paddy McKenna.[2] The site's android app has had over 50,000 installs.[12] In November 2016, The Advertising Standards Authority for Ireland upheld a complaint about an ad for Sprite featured on the site.[2]

SportsJOE.ieEdit was launched in 2014, as an offshoot of, offering "in-depth analysis".[1] Daily Telegraph and Sunday Independent sports columnist Dion Fanning moved to the site in 2015.[1][13]

The millennial[14] and "men, not lads" site was launched in September 2015 with Tony Barrett of The Times and former footballer Ledley King among the contributors.[15][16][4][7]

BBC political researcher Joey D'Urso cited content from – such as a video superimposing Labour leader Jeremy Corbyn's face onto that of the rapper Stormzy, while the leader appears "to rap a list of policies" – as an example of viral social media content which helped Labour's standing in the 2017 general election (especially among the youth), but which was not directly funded by the party itself.[17]


  1. ^ a b c d Slattery, Laura (6 November 2014). "How Irish digital media companies are betting on sport". Irish Times. Archived from the original on 27 March 2016. Retrieved 8 November 2016.
  2. ^ a b c Slattery, Laura (3 November 2016). "Complaints upheld against 'sexist' Sprite advertisement". Irish Times. Retrieved 4 November 2016.
  3. ^ a b " boss McGarry plots €20m move on UK market". Irish Independent. Retrieved 4 November 2016.
  4. ^ a b c Jackson, Jasper (23 October 2016). "'Assumptions other titles make about young men are flawed' says boss". The Guardian. Retrieved 4 November 2016.
  5. ^ "Here's what Offaly man Joe Troy makes of his epic Snapchat story going viral worldwide". 27 October 2016. Archived from the original on 4 November 2016. Retrieved 4 November 2016. The next day, his friend decided to post it on Facebook and send it to
  6. ^ Sexton, Colette (7 August 2016). "Never a slow week for". Sunday Business Post. Archived from the original on 8 November 2016. Retrieved 8 November 2016. (Subscription required (help)).
  7. ^ a b "Maximum launches". Sunday Business Post. 22 April 2015. Archived from the original on 2015. Retrieved 14 November 2016. (Subscription required (help)).
  8. ^ " founder to speakin (sic) Galway". Retrieved 8 November 2016.
  9. ^ Dillon Scott, Piers (29 October 2010). "A quick tour of this year's Eircom Spiders awards and nominees". Archived from the original on 15 October 2012. Retrieved 8 November 2011.
  10. ^ "TV3's ShowPal™ wins prestigious Spider Award" (Press release). TV3 (Ireland). 29 November 2013. Retrieved 8 November 2016.
  11. ^ Ryan, Ali (24 August 2016). "Our Influencer List Explained". Archived from the original on 25 August 2016.
  12. ^ "Google Play: -The voice of Irish men".
  13. ^ Farrell, Sinéad (27 March 2016). "Sunday Paper Review: Dion Fanning explains his reasons for switching to Sports Joe and tackles the subject of click bait". Newstalk. Archived from the original on 6 November 2016. Retrieved 6 November 2016.
  14. ^ Prior, David (10 October 2016). "Social Chain launches rival to The Lad Bible and with millennial-focused Sporf". Archived from the original on 11 October 2016. Retrieved 11 October 2016.
  15. ^ Southern, Lucinda (7 January 2016). "Lad-lite publisher JOE Media rings in 2016 by doubling its UK team". Digiday. Archived from the original on 9 January 2016.
  16. ^ Flynn, Robert (31 August 2015). " all set to launch new website "for men, not lads."". Archived from the original on 14 November 2016. Retrieved 14 November 2016.
  17. ^ D'Urso, Joey (31 March 2018). "Who spent what on Facebook at 2017 election?". BBC News. Retrieved 21 August 2018.

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