Joe (website)

JOE ( and is a distributed social media publisher aimed at young people in Ireland and the UK, with over 2 million unique visitors per month.[1] It is owned by Maximum Media.[2][3][4][5][6] The original website was founded by Irish entrepreneur Niall McGarry.[3][4] is a related website aimed at young women in Ireland. also forms part of the group.[7]

Joe logo.png
TypeOnline newspaper
Owner(s)Greencastle Capital, David Sefton
Founder(s)Niall McGarry
EditorPaddy McKenna
Founded2010 (2010)
Circulation2 million unique visitors per month[1]


The site, which critics argue uses "clickbait style" story headlines, was founded in 2010 and it was nominated for a Golden Spider Award in the One to Watch category in its first year and in the News and Entertainment category in 2013.[8][9][10] Showbiz website described it as "more influential" than traditional media in August 2016.[11] It is edited by Paddy McKenna.[2] The site's android app has had over 50,000 installs with a ratio of 2:1 for 5 star reviews vs 1 star reviews.[12] In November 2016, The Advertising Standards Authority for Ireland upheld a complaint about an ad for Sprite featured on the site.[2]

SportsJOE.ieEdit was launched in 2014, as an offshoot of, offering "in-depth analysis".[1] Daily Telegraph and Sunday Independent sports columnist Dion Fanning moved to the site in 2015.[1][13]

The millennial[14] site was launched in September 2015 with Tony Barrett of The Times and former footballer Ledley King among the contributors.[15][16][4][7]

BBC political researcher Joey D'Urso cited content from, such as a video superimposing Labour leader Jeremy Corbyn's face onto that of the rapper Stormzy while the leader appears "to rap a list of policies", as an example of viral social media content which helped Labour's standing in the 2017 general election (especially among the youth), but which was not directly funded by the party itself.[17]

In 2018 the company hired Brian Whelan from Channel 4 News to oversee video operations and the BBC's Simon Clancy to run their podcast shows.[18]

In 2020 JOE won Content Creator of the Year award by The Drum's online media awards for its viral videos of mashing up politicians words to fit a song.[19]


  1. ^ a b c d Slattery, Laura (6 November 2014). "How Irish digital media companies are betting on sport". Irish Times. Archived from the original on 27 March 2016. Retrieved 8 November 2016.
  2. ^ a b c Slattery, Laura (3 November 2016). "Complaints upheld against 'sexist' Sprite advertisement". Irish Times. Retrieved 4 November 2016.
  3. ^ a b " boss McGarry plots €20m move on UK market". Irish Independent. Retrieved 4 November 2016.
  4. ^ a b c Jackson, Jasper (23 October 2016). "'Assumptions other titles make about young men are flawed' says boss". The Guardian. Retrieved 4 November 2016.
  5. ^ "Here's what Offaly man Joe Troy makes of his epic Snapchat story going viral worldwide". 27 October 2016. Archived from the original on 4 November 2016. Retrieved 4 November 2016. The next day, his friend decided to post it on Facebook and send it to
  6. ^ Sexton, Colette (7 August 2016). "Never a slow week for". Sunday Business Post. Archived from the original on 8 November 2016. Retrieved 8 November 2016.
  7. ^ a b "Maximum launches". Sunday Business Post. 22 April 2015. Archived from the original on 2015. Retrieved 14 November 2016.
  8. ^ " founder to speakin (sic) Galway". Retrieved 8 November 2016.
  9. ^ Dillon Scott, Piers (29 October 2010). "A quick tour of this year's Eircom Spiders awards and nominees". Archived from the original on 15 October 2012. Retrieved 8 November 2011.
  10. ^ "TV3's ShowPal™ wins prestigious Spider Award" (Press release). TV3 (Ireland). 29 November 2013. Retrieved 8 November 2016.
  11. ^ Ryan, Ali (24 August 2016). "Our Influencer List Explained". Archived from the original on 25 August 2016. Retrieved 8 November 2016.
  12. ^ "Google Play: -The voice of Irish men".
  13. ^ Farrell, Sinéad (27 March 2016). "Sunday Paper Review: Dion Fanning explains his reasons for switching to Sports Joe and tackles the subject of click bait". Newstalk. Archived from the original on 6 November 2016. Retrieved 6 November 2016.
  14. ^ Prior, David (10 October 2016). "Social Chain launches rival to The Lad Bible and with millennial-focused Sporf". Archived from the original on 11 October 2016. Retrieved 11 October 2016.
  15. ^ Southern, Lucinda (7 January 2016). "Lad-lite publisher JOE Media rings in 2016 by doubling its UK team". Digiday. Archived from the original on 9 January 2016.
  16. ^ Flynn, Robert (31 August 2015). " all set to launch new website "for men, not lads."". Archived from the original on 14 November 2016. Retrieved 14 November 2016.
  17. ^ D'Urso, Joey (31 March 2018). "Who spent what on Facebook at 2017 election?". BBC News. Retrieved 21 August 2018.
  18. ^ ResponseSource. "Simon Clancy and Brian Whelan join". ResponseSource. Retrieved 2020-01-14.
  19. ^ "JOE MEDIA: SWEDEMASON". The Drum Online Media Awards. 13 May 2020. Retrieved 19 May 2020.

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