sixx is a German free-to-air television channel which targets a female audience. It was launched on 7 May 2010 at 8:15pm.

sixx
CountryGermany
Broadcast areaGermany, Austria, Switzerland
HeadquartersUnterföhring, Germany
Programming
Language(s)German
Picture format1080i HDTV
(downscaled to 16:9 576i for the SDTV feed)
Ownership
OwnerProSiebenSat.1 Media
Key peopleEllen Koch
Sister channelsSat.1
ProSieben
kabel eins
Sat.1 Emotions
Sat.1 Gold
ProSieben Fun
ProSieben Maxx
kabel eins classics
kabel eins Doku
History
Launched7 May 2010 (14 years ago) (2010-05-07)
Links
Websitewww.sixx.de
Availability
Terrestrial
Digital terrestrial televisionVarious; region dependent

History

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In November 2009, ProSiebenSat.1 Media announced the new women's channel Fem-TV, whose name changed to Sixx at the beginning of February 2010. The name change was intended to establish Sixx as the sixth channel on the remote control, just like other channels do: Das Erste, ZDF, Das Vierte or ProSieben.[1]

In an interview in August 2010 with the industry magazine Kontakter, the then station manager Hofem-Best said that 80 percent of the viewers were women and that the most popular series included Desperate Housewives, Grey's Anatomy and Damages. More in-house productions are currently planned, such as Galileo for women.[2]

Since 2012, the station has also worked with commercial breaks, mostly between 6:00PM and 9:00PM.[3]

In July 2013, the station received a new design and image concept. Animated chicken replaced the real white ones as testimonial.[4]

Programming

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Source:[5]

German

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Foreign

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Entertainment

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Audience share

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Germany

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January February March April May June July August September October November December Annual average
2010[6] - - - - - - - - - - - -
2011[7] - 0.1% 0.1% 0.2% 0.2% 0.2% 0.2% 0.4% 0.4% 0.4% 0.4% 0.5% 0.3%
2012[8] 0.5% 0.5% 0.5% 0.6% 0.6% 0.5% 0.6% 0.7% 0.7% 0.7% 0.7% 0.8%   0.6%
2013[9] 0.6% 0.6% 0.6% 0.7% 0.7% 0.7% 0.7% 0.7% 0.7% 0.7% 0.7% 0.7% 0.6%
2014[10] 0.7% 0.7% 0.7% 0.7% 0.7% 0.8% 0.7% 0.9% 0.7% 0.7% 0.8% 0.9%   0.7%
2015[11] 0.7% 0.7% 0.8% 0.8% 0.7% 0.8% 0.8% 1.0% 0.9% 0.8% 0.8% 0.9%   0.8%
2016[12] 0.7% 0.7% 0.8% 0.8% 0.8% 0.8% 0.8% 0.8% 1.0% 0.8% 0.7% 0.7% 0.8%
2017[13] 0.7% 0.7% 0.7% 0.7% 0.8% 0.7% 0.7% 0.7% 0.7% 0.8% 0.7% 0.9%   0.7%
2018[14] 0.8% 0.8% 0.8% 0.8% 0.9% 0.8% 0.8%

References

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  1. ^ GmbH, DWDL de. "ProSiebenSat.1 tauft Frauensender in sixx um". DWDL.de. Retrieved 2024-02-28.
  2. ^ "Weibliches Wissen: Sixx plant „Galileo für die Frau"". DWDL. 2010-08-29. Retrieved 2024-02-28.
  3. ^ GmbH, DWDL de. "Katja Hofem-Best: "Sixx geht in die Vollen"". DWDL.de. Retrieved 2024-02-28.
  4. ^ [DWDL.de: Sixx mit neuem Design und neuer Imagekampagne "Sixx mit neuem Design und neuer Imagekampagne"]. DWDL.de. 2013-08-02. Retrieved 2024-02-28. {{cite web}}: Check |url= value (help)
  5. ^ "Wunschliste". wunschliste.de. Retrieved 29 May 2017.
  6. ^ "KEK/Zuschaueranteile 2010" (PDF). kek-online.de. Archived from the original (PDF) on 8 December 2015. Retrieved 30 May 2017.
  7. ^ "KEK/Zuschaueranteile 2011" (PDF). kek-online.de. Archived from the original (PDF) on 8 December 2015. Retrieved 30 May 2017.
  8. ^ "KEK/Zuschaueranteile 2012" (PDF). kek-online.de. Archived from the original (PDF) on 11 August 2017. Retrieved 30 May 2017.
  9. ^ "KEK/Zuschaueranteile 2013" (PDF). kek-online.de. Archived from the original (PDF) on 4 March 2016. Retrieved 30 May 2017.
  10. ^ "KEK/Zuschaueranteile 2014" (PDF). kek-online.de. Retrieved 30 May 2017.[permanent dead link]
  11. ^ "KEK/Zuschaueranteile 2015" (PDF). kek-online.de. Archived from the original (PDF) on 17 May 2017. Retrieved 30 May 2017.
  12. ^ "KEK/Zuschaueranteile 2016" (PDF). kek-online.de. Archived from the original (PDF) on 28 February 2016. Retrieved 30 May 2017.
  13. ^ "KEK/Zuschaueranteile 2017" (PDF). kek-online.de. Archived from the original (PDF) on 17 November 2017. Retrieved 10 February 2018.
  14. ^ "KEK/Zuschaueranteile 2018" (PDF). kek-online.de. Archived from the original (PDF) on 16 February 2018. Retrieved 15 June 2018.
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