Sanoma Corporation (Finnish: Sanoma Oyj, formerly SanomaWSOY) is a media group in the Nordic countries with operations in over 10 European countries, based in Helsinki, Finland. The group is also among the top five European magazine publishers and has a strong position in Finland as well as in Belgium,[3] Croatia, the Czech Republic,[4] Denmark, Estonia, Hungary, Latvia, Lithuania, the Netherlands, Russia, Serbia, Slovakia, and until 2015 in Ukraine.[5]

Sanoma Corporation
Native name
Sanoma Oyj
Julkinen osakeyhtiö
Traded asNasdaq HelsinkiSAA1V
ISINFI0009007694 Edit this on Wikidata
HeadquartersHelsinki, Finland
Key people
Pekka Ala-Pietilä (Chairman), Susan Duinhoven (President and CEO)
ProductsMagazines and press distribution, publishing
Revenue€2.761 billion (2010)[1]
€392.7 million (2010)[1]
€299.6 million (2010)[1]
Total assets€2.765 billion (2015)[2]
Total equity€1.376 billion (end 2010)[1]
Number of employees
15,405 (FTE, end 2010)[1]
DivisionsSanoma Media Finland, Sanoma Learning & Literature


SanomaWSOY was formed in 1999 with the merger of Sanoma Corporation, WSOY (Werner Söderström Osakeyhtiö; Werner Söderström Corporation) and Helsinki Media Company.[6] The group reverted to the name Sanoma Corporation in October 2008.[7] On 5 March 2012, the group announced that it had sold R-kioski, a Finland-based Finnish–Baltic kiosk chain with 1,048 outlets, to Norway's Reitan Group for roughly 1 billion Norwegian krone. The group had been working on the purchase for a decade, but previous negotiations had stranded as Sanoma had demanded a merger where they owned 51 percent. The purchase brought the Reitan Group to 2,500 kiosk outlets, making it the second-largest kiosk group in Europe.[8]


The group has an annual turnover of 2.761 billion euros[1] and employed over 15,400 people on a full-time equivalent basis at the end of 2010.

Sanoma's stock is listed on the Helsinki Stock Exchange. Its biggest owners include Aatos Erkko and other members of the Erkko family. The newspaper Helsingin Sanomat that was founded in 1889 as Päivälehti, is one of the single most significant products of the group. Sanoma owns the broadcasting company Nelonen Media.[9]


The company consists of two divisions:[10]

  • Sanoma Media: Magazine publishing, newspaper publishing, printing, TV, radio, online gaming services and other online operations. It was formed by the merger of former Sanoma Magazines, Sanoma News and Sanoma Entertainment divisions.
  • Sanoma Learning & Literature: Educational publishing, publishing, and business information and services

Previously, Sanoma had the Trade division which consisted of tasks including kiosk operations, press distribution, bookstores and entertainment.


  1. ^ a b c d e f "Annual Results 2010". Sanoma Corporation. Retrieved 9 February 2011.[permanent dead link]
  2. ^ "SAA1V, Sanoma Oyj, (FI0009007694) - Nasdaq".
  3. ^ Bart Van Besien (29 October 2010). "The case of Belgium". Media policies and regulatory practices in a selected set of European countries, the EU and the Council of Europe (PDF). Athens: The Mediadem Consortium. Archived from the original (PDF) on 2015-01-02. Retrieved 2 January 2015.
  4. ^ "Sanoma Magazines Praha acquired 9% share of the leading press distribution company in Czech Republic". Sanoma. 10 December 2002. Archived from the original on 23 April 2016. Retrieved 8 April 2016.
  5. ^ Sanoma closes down operations in Ukraine, Interfax-Ukraine (17 November 2014)
  6. ^ "Media in Finland". University Network for Communication Studies. Archived from the original on 4 October 2013. Retrieved 3 October 2013.
  7. ^ "SanomaWSOY Becomes Sanoma 1 October 2008" (Press release). Sanoma Corporation. 2 April 2008. Retrieved 25 July 2009.[permanent dead link]
  8. ^ "Blir Europas nest største kioskselskap". Dagens Næringsliv (in Norwegian). 5 March 2012. Archived from the original on 5 March 2012. Retrieved 5 March 2012.
  9. ^ Turtinen, Toni (7 February 2019). "Muusikkojen liitto ottaa kantaa Nelonen Median valta-asemaan kotimaisella musiikkikentällä". Rumba. Retrieved 7 December 2019.
  10. ^ "Group Structure". Sanoma Corporation. Archived from the original on 11 May 2009. Retrieved 25 July 2009.

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