Sanoma Corporation (Finnish: Sanoma Oyj, formerly SanomaWSOY) is Finland's largest media group. The company has media business in Finland and a learning business in Belgium, the Netherlands, Poland, Sweden, Norway and Spain, among others. The company is headquartered in Helsinki. At the end of 2020, Sanoma had approximately 4,800 employees.

Sanoma Corporation
Native name
Sanoma Oyj
TypeJulkinen osakeyhtiö
Nasdaq HelsinkiSAA1V
HeadquartersHelsinki, Finland
Key people
Pekka Ala-Pietilä (Chairman), Susan Duinhoven (President and CEO)
ProductsEducation materials and services, newspaper and magazine distribution, publishing, Television, Radio, Events, Online gaming
Revenue€1,062 million (2020)
€157 million (2020)
(not reported)
Total assets€2.048 billion (2020)
Total equity€551 million (end 2010)
Number of employees
4,800 (FTE, end 2019)
DivisionsSanoma Media Finland, Sanoma Learning
Sanoma's first logo from 1999 to 2008


SanomaWSOY was formed in 1999 with the merger of Sanoma Corporation, WSOY (Werner Söderström Osakeyhtiö; Werner Söderström Corporation) and Helsinki Media Company. The group reverted to the name Sanoma Corporation in October 2008. Today Sanoma is a Learning and Media company.

Sanoma operates in eleven European countries. In 2019, net sales totalled €900m. Sanoma shares are listed on Nasdaq Helsinki.

The company consists of two divisions:[1]

  • Sanoma Learning: Educational publishing and services
  • Sanoma Media Finland: newspaper and magazine publishing, printing, TV, radio, events, online gaming services. The newspaper Helsingin Sanomat that was founded in 1889 as Päivälehti is one of the single most significant products of the group. Nelonen Media, which belongs to the Group, has four television channels and several radio channels. In 2020, Sanoma acquired Alma Media's regional news media, the largest of which were Aamulehti and Satakunnan Kansa. The CEO of Sanoma Media Finland is Pia Kalsta.[2]

In October 2020, Sanoma acquired the Spanish educational publisher Grupo Santillana.[3]


  1. ^ "Group Structure". Sanoma Corporation. Archived from the original on 11 May 2009. Retrieved 25 July 2009.
  2. ^ "Portfolio". Sanoma Media Finland. Retrieved 20 October 2020.
  3. ^ "Finland's Sanoma buys Spanish educational publisher Santillana". Reuters. 19 October 2020.