SABC 3 (stylised as S3) is a South African free-to-air public television network owned by the South African Broadcasting Corporation (SABC). It carries programming in English and, few in other South African languages. It has a number of its own reality and talk shows and had lately introduced a new series called “The Estate”.

SABC 3
Logo for the SABC3 (now known as S3) since April 2021
Country South Africa
Broadcast area South Africa
NetworkSABC
HeadquartersSABC Television Park, Uitsaaisentrum, Johannesburg,  South Africa
Programming
Language(s)English,[1] Afrikaans
Picture format16:9 (1080i, HDTV)
Ownership
OwnerSABC
Sister channels
History
Launched1991 (as NNTV)
4 February 1996 (as SABC 3)
ReplacedTopSport Surplus (TSS)
Former namesNational Network Television (NNTV) (1991-1996)
Links
Websitewww.sabc3.com
Availability
Terrestrial
SentechChannel depends on nearest Sentech repeater

As of June 2018, it has been broadcasting in high definition.

In April 2021, the channel rebranded and is stylised as S3.

HistoryEdit

On 1 January 1981, two services were introduced, TV2 broadcasting in Zulu and Xhosa and TV3 broadcasting in Sotho and Tswana, both targeted at a Black urban audience.[2] The main channel, now called TV1, was divided evenly between English and Afrikaans, as before. In 1986, a new service called TV4 was introduced, carrying sports and entertainment programming, using the channel shared by TV2 and TV3, which stopped broadcasting at 9:30pm.[3]

In 1991, TV2, TV3 and TV4 were combined into a new service called CCV (Contemporary Community Values).[4] A third channel was introduced known as TSS, or TopSport Surplus, TopSport being the brand name for the SABC's sport coverage, but this was replaced by NNTV (National Network TV), an educational, non-commercial channel, in 1994.[5] In 1996, the SABC reorganised its three TV channels with the aim of making them more representative of the various language groups. These new channels were called SABC 1, SABC 2 and SABC 3.

SABC3 inherited many of its programs from TV1, South Africa's apartheid-era "white" channel. SABC 3 is targeted at South Africa's affluent English-speaking community; the channel's primary target market is viewers aged 18 to 49. It screens a combination of international programming from the United States and United Kingdom, as well as locally produced soap operas, talk shows and drama series. SABC 3 ranks fourth out of South Africa's five analogue channels in audience ratings.[citation needed]

ProgrammingEdit

SABC3 is the only SABC channel to feature a large proportion of international series.[citation needed] It has deals with studio companies in the US and various television networks in the UK to air some series with a few months' delay from their international airdates.

Soapies, dramas and telenovelasEdit

The channel is known for its longest-running soapie Isidingo, and previously aired local dramas such as High Rollers, and popular international soaps Days of Our Lives and The Bold and the Beautiful, which SABC3 stopped airing because of financial constraints. This upset viewers fond of the soapie and started a petition to keep the show running. The channel currently offers international dramas such as Knightfall, NCIS, House of Cards, MotherFatherSon, Line of Duty, El Chapo & Killing Eve. In April 2021, the channel introduced a new local drama "The Estate" as well as three new telenovelas like Orphans Of A Nation, The Bay and The Red Room.

Children and educationEdit

The channel has local children's content such as Challenge SOS, Talent on Track, Yum.Me and Hectic on 3, along with and international catalogue of kids and teens entertainment from Disney and Nickelodeon. This includes kids shows such as Mickey Mouse Clubhouse, Go Jetters and My Friends Tigger & Pooh, as well as teen shows such as Victorious, iCarly, Wizards of Waverly Place, Shake It Up, Cory in the House, Girl Meets World, Sam & Cat, Winx Club, Violetta, Polly Pocket, Kuu Kuu Harajuku, Sanjay and Craig, Henry Danger, Nowhere Boys, Noah & Saskia, Spellbinder, Spellbinder: Land of the Dragon Lord and Hectic on 3. Unlike its sister channels, SABC 3 has less programming from the SABC Education banner.

SeriesEdit

SABC3 used to license and produce local versions of international series like NBC's The Apprentice, BBC's The Weakest Link and Bravo's Top Chef. The South African adaptions of The Apprentice and The Weakest Link have been off air and out of production for longer than 10 years.

In 2017, Hlaudi Motsoeneng who was then COO of the SABC, decreed that SABC TV stations should broadcast 90% local content. The decree turned out to be unsuccessful, as the local productions were the least watched on the channel.[6] After some time, their flagship international series returned, such as Survivor and The Amazing Race. The channel currently has reality series such as Judge Faith, Ready for Love and Christina Milian:Turned up. The channel also offers nature documentaries from National Geographic and BBC Earth.

MusicEdit

The channel also focuses on adult contemporary and urban music and has music specials from local and international artists. Shows like The Mic, Base 3 and Tapestry are aired on the channel. SABC 3 broadcasts Koze Kuse from SABC 1 from August 2019 to April 2021.

Talk and magazineEdit

SABC 3 has a heavy focus on local and international talk and magazines such as the breakfast show Expresso, Afternoon Express, The Real, The Scoop and Harry (talk show).

SportsEdit

SABC3 broadcasts All Cricket South Africa Inbound Tours Of The Momentum Proteas And Proteas Men's Team.It Also Broadcasts The Bundesliga On Weekends,Women's Super League The Sasol League And The Hollywoodbets Super League.It Also Broadcasts LFC TV On It's Sports Show Sports Arena Including WSB Horseracing, Formula E, FIA WRC, Extreme E And Sports Highlights. The Channel Also Provides Overflow Space For CAF Competitions And Premier Soccer League Matches.

News and current affairsEdit

The channel serves news for English speakers, simulcasting news broadcasts with their SABC NEWS CHANNEL. It also has local and international current affairs and documentaries. SABC 3 also broadcast Deutsche Welle & DW News all the way from Germany in English. In April 2021, SABC 3 has a new current affairs news programme called Prime NEWS On 3, now it will be broadcasting Weekdays at 8pm & Weekends at 6pm.

MoviesEdit

The channel provides action, horror, drama, comedy, sci-fi, adventure, thriller, romance and fantasy movies during primetime. SABC 3 is well known for broadcasting popular Bollywood movies in their original Hindi & Tamil soundtrack.

See alsoEdit

ReferencesEdit

  1. ^ "The Media Development and Diversity Agency - a draft position paper". South African Government Information. November 2000. p. 68. Archived from the original on 2009-08-31. Retrieved 2008-11-30.
  2. ^ The Press and Apartheid: Repression and Propaganda in South Africa, William A. Hachten, C. Anthony Giffard Springer, 1984, page 222
  3. ^ Communication and Democratic Reform in South Africa, Robert B. Horwitz, Cambridge University Press, 2001, page 68
  4. ^ South Africa: Official Yearbook of the Republic of South Africa, Department of Information, 1992, page 131
  5. ^ The voice, the vision: a sixty year history of the South African Broadcasting Corporation, Malcolm Theunissen, Victor Nikitin, Melanie Pillay, Advent Graphics, 1996, page 127
  6. ^ "SABC Admits 90% Local Content Policy Was A Flop". HuffPost UK. 2017-05-11. Retrieved 2019-09-19.

External linksEdit