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SABC 3 is a commercial South African Broadcasting Corporation (SABC) television channel that carries programming in English and, as of April 2009, Afrikaans, which in the last few years has been mainly repeats of the SABC 2 Soapie - 7de Laan. As of June 2018, it has been broadcasting in high definition.
|Launched||1992 (as NNTV)|
4 February 1996 (as SABC 3)
|Owned by||South African Broadcasting Corporation|
|Picture format||16:9 (1080i, HDTV)|
|Slogan||The Stage is Yours|
|Broadcast area||South Africa|
|Headquarters||SABC Television Park, Uitsaaisentrum, Johannesburg, South Africa|
|Formerly called||National Network Television (NNTV)|
|Replaced||TopSport Surplus (TSS)|
|Sister channel(s)||SABC 1|
|Sentech||Channel depends on nearest Sentech repeater|
|OpenView HD||Channel 103|
On 1 January 1982, two services were introduced, TV2 broadcasting in Zulu and Xhosa and TV3 broadcasting in Sotho and Tswana, both targeted at a Black urban audience. The main channel, now called TV1, was divided evenly between English and Afrikaans, as before. In 1985, a new service called TV4 was introduced, carrying sports and entertainment programming, using the channel shared by TV2 and TV3, which stopped broadcasting at 9:30pm.
In 1992, TV2, TV3 and TV4 were combined into a new service called CCV (Contemporary Community Values). A third channel was introduced known as TSS, or TopSport Surplus, TopSport being the brand name for the SABC's sport coverage, but this was replaced by NNTV (National Network TV), an educational, non-commercial channel, in 1994. In 1996, the SABC reorganised its three TV channels with the aim of making them more representative of the various language groups. These new channels were called SABC 1, SABC 2 and SABC 3.
SABC3 inherited many of its programs from TV1, South Africa's apartheid-era "white" channel. SABC 3 is targeted at South Africa's affluent English-speaking community; the channel's primary target market is viewers aged 18 to 49. It screens a combination of international programming from the United States and United Kingdom, as well as locally produced soap operas, talk shows and drama series. SABC 3 ranks fourth out of South Africa's five analogue channels in audience ratings.
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Amongst the four SABC Channels, SABC 3 is the only SABC channel to feature a large proportion of international series. SABC has deals with studio companies in the US and various television networks in the UK to air some series with a few months delay from their international airdates. Main US offerings are Survivor, The Amazing Race, and The Bold and the Beautiful which is one of the flagship shows on the channel.
SABC3 flights several highly rated South African-produced shows, the most popular being the soap opera Isidingo. SABC3 also licenses and produces local versions of international shows like NBC's The Apprentice, BBC's The Weakest Link and Bravo's Top Chef. The South African adaptions of The Apprentice and The Weakest Link have been off air for about 10 years.
SABC3 also broadcasts English Premier League matches since late August 2018.
- "The Media Development and Diversity Agency - a draft position paper". South African Government Information. November 2000. p. 68. Archived from the original on 2009-08-31. Retrieved 2008-11-30.
- The Press and Apartheid: Repression and Propaganda in South Africa, William A. Hachten, C.Anthony Giffard Springer, 1984, page 222
- Communication and Democratic Reform in South Africa, Robert B. Horwitz, Cambridge University Press, 2001, page 68
- South Africa: Official Yearbook of the Republic of South Africa, Department of Information, 1992, page 131
- The voice, the vision: a sixty year history of the South African Broadcasting Corporation, Malcolm Theunissen, Victor Nikitin, Melanie Pillay, Advent Graphics, 1996, page 127