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Reitmans Ltd. is a Canadian retailing company, specializing in women's clothing. It was founded in 1926 by Herman and Sarah Reitman, in Montreal, Quebec, Canada. The immediate success of the first store on boulevard Saint-Laurent prompted the Reitmans to open a second store which sold exclusively women's clothing.

Reitmans Ltd.
Traded asTSXRET
IndustryClothing Stores
FoundedMontreal, Quebec, Canada (1926)
FoundersHerman Reitman
Sarah Reitman
Montreal, Quebec
Key people
Jeremy H. Reitman, Stephen F. Reitman
Number of employees
10,000 (2010)[1]

At the end of November 2016, Reitmans operated 685 stores organized into six operating chains: Reitmans, R.W. & Company, Thyme Maternity, Penningtons, Hyba and Addition-Elle. The company operates stores in every province and two of three territories in Canada.[2] For the fiscal year of 2015, net earnings were $13,415,000 on sales of $939,376,000. (See Annual Report and filings on the TSX)



Reitmans' motto is "Fits your beautiful", changed from Designed for real life. In fall 2004, Reitmans used this slogan to advertise, saying: "Life is a catwalk. Have fun with it!".[3]


Jeremy Reitman currently serves as Chairman of the Board and Chief Executive Officer, Stephen Reitman as President, Eric Williams as Vice-President, Finance and Chief Financial Officer, Allen Rubin as Vice President Operations and Lynda Newcomb as Chief Human Resource Officer.

Reitmans divisionsEdit

Reitmans operates 642 stores organized into 5 operating chains aimed at different market segments.[4]

Reitmans is Canada's largest women's clothing specialty chain. There are 270 Reitmans stores, with stores in all ten provinces and two of Canada's three territories.

RW&CO. caters to men and women aged 25 to 40. It is the only chain in the Reitmans group that caters to both women and men. There are 89 RW & Co stores, with stores located in every province except Prince Edward Island.

Penningtons caters to plus sized women. The chain offers career, casual clothing, underwear and accessories. There are 122 Penningtons stores, with stores located in all ten provinces.

Thyme Maternity caters to pregnant women. There are 63 Thyme Maternity stores, with stores in every province except Newfoundland and Prince Edward Island.

Addition Elle is for plus sized women. There are 90 Addition Elle stores.


  1. ^ "Company Profile for Reitmans Canada Limited (CA;RET.A)". Retrieved 2008-10-09.
  2. ^ Reitmans 2015 Annual Report
  3. ^[permanent dead link]
  4. ^ Numbers of stores in and locations for stores in each chain taken from the Reitmans 2011 Annual Report and are current to January 29, 2011.

External linksEdit