RX 100 (film)

RX 100 is a 2018 Indian Telugu-language romantic action drama film written and directed by Ajay Bhupathi.[5] The film features Kartikeya Gummakonda and Payal Rajput in the lead roles with Rao Ramesh and Ramki playing the supporting roles.[6]

RX 100
RX100 film poster.jpg
Theatrical release poster
Directed byAjay Bhupathi
Produced byAshok Reddy Gummakonda
Written byAjay Bhupathi (Story) Tajuddin Syed (Dialogues)
StarringKartikeya Gummakonda
Payal Rajput
Music byScore:
Smaran
Songs:
Chaitan Bharadwaj
CinematographyRam Reddy
Edited byPraveen K. L.
Release date
  • 12 July 2018 (2018-07-12)[1][2]
Running time
153 minutes
CountryIndia
LanguageTelugu
Budget2 crore[3]
Box officeest. ₹25–27.4 crore[3][4]

PlotEdit

The story of the film is based on the true-life of SIVA, in the rural village of Atreyapuram, Andhra Pradesh, India where Shiva (Karthikeya), who is a well behaved and cultured heart-throb who is raised by Daddy (Ramki). He eventually meets Indu (Payal Rajput) who is the then nymphomaniac daughter of a local politician. Love appears to blossom between the couple and they start an intimate relationship, but when the time comes to disclose the affair to their elders, the couple gets separated through a very shocking twist. Just like the plot, Shiva is lost when he thinks the elders refuse his love with Indu. He becomes hyper aggressive, later it is revealed that Indu never loved Shiva and she only used him to satisfy her desire for sex and lust.[7] The film portrays how a rather emotional hero, Shiva who owns a movie theater with his dad and regularly plays Telugu movies is unable to see acting and drama in real-world with the acting of Indu. Indu is a very self-absorbed woman who uses people for her needs and is predatory in her actions. In the end, he is left with frustration because his love is discarded and he ends up dying.

CastEdit

ProductionEdit

Ashok Reddy in an interview to The Times of India said that "Ajay brought us the story of this film during the release of Premato Mee Karthik. We were so impressed with the story because it is different, raw and native. Premato Mee Karthik is a family movie, so this was going to be a huge deviation. But we were confident about the story and Ajay both, so we began shooting in December last year. During the shooting too, the technicians working on the film liked the way the film was shaping up. That’s where the positive buzz began"[8]

SoundtrackEdit

The songs were composed by Chaitan Bharadwaj and Smaran. The song "Pillaa Raa" became one of the biggest hits of Telugu songs which is sung by Anurag Kulkarni and composed by Chaitan Bharadwaj.[9][10]

RX 100
Soundtrack album by
ReleasedJune 29, 2018 (2018-06-29)
StudioS&B Music Mill (Hyderabad)
Moksha Studios (Hyderabad)
Genrefilm soundtrack, romance, melody
Length28:14
LanguageTelugu
LabelMango Music
ProducerChaitan Bharadwaj
Chaitan Bharadwaj chronology
RX 100
(2018)
Seven
(2019)
Music video
RX 100 Album on YouTube
No.TitleLyricsSinger(s)Length
1."Nippai Ragile"Chaitanya VarmaRahul Sipligunj3:28
2."Reppalaninda"SrimanHaricharan3:14
3."Adire Hrudayam [11]"Chaitanya PrasadKarthik4:47
4."Pillaa Raa"Chaitanya PrasadAnurag Kulkarni3:57
5."Rudhiram Marigi"SirasriDeepthi Parthasarathy & Sai Charan3:44
6."Manasuni Patti"SrimaniHaricharan, Uma Neha3:44
7."Dhinaku Dhina Da"Chaitanya VarmaVaram4:37

ReceptionEdit

Box officeEdit

It became one of the few A-rated films in Tollywood with huge success at the box-office. The film has collected a gross of ₹10 croresin the first four days.[12] The film collected a total share of ₹12.45 crores.[13]

Critical receptionEdit

Baradwaj Rangan of Film Companion South called it "a generic angry young man’s generic love story, until a solid twist turns everything on its head".[14] Suhas Yellapantula of The Times of India stated "Take away the blood and gore and there’s a story here. RX 100 touches a rather unexplored subject but falters in its execution. You can’t help but wonder why the director plays around with so many different camera angles and tries to create a dark setting. RX 100 has sex, tears and a lot of blood, but the essence of the film is somewhere lost in between. Just like that RX 100 bike which is in focus all the time, but in reality, is insignificant."[15]

Srivathsan Nadadhur of The Hindu wrote about the film that "Director Ajay Bhupathi’s raw storytelling is a plus for RX 100, the narrative borders on voyeurism at times, but the filmmaker displays enough maturity to not make it seem crass. His inexperience still shows though, too many moments of nothingness, an indulgent screenplay goes overboard in exploring the angst of the male protagonist. The second hour is inconsistent, the intensity of a full-blown action-romance is amiss despite potent writing. The lead protagonist Karthikeya gets a dream role, yet it’s too big a shoe to fill in his debut."[16]

Awards and nominationsEdit

Year Award(s) Category Recipient Result
2018 Zee Cine Awards Telugu Best Playback Singer - Male Anurag Kulkarni[17] Won
Best Music Director Chaitan Bharadwaj Nominated
Best Find of the Year - Male Kartikeya Gummakonda Won
2019 8th South Indian International Movie Awards SIIMA Award for Best Male Playback Singer (Telugu) Anurag Kulkarni Won
SIIMA Award for Best Music Director (Telugu) Chaitan Bharadwaj Nominated
SIIMA Award for Best Female Debut (Telugu) Payal Rajput Nominated
SIIMA Award for Best Debut Director (Telugu) Ajay Bhupathi Won
2019 17th Santosham Film Awards Santosham Best Actor Award Kartikeya Gummakonda Won
Santosham Best Character Actor Ramki Won
Santosham Best Male Playback Singer Anurag Kulkarni for "Pillaa Raa" Won
2019 66th Filmfare Awards South Filmfare Award for Best Male Playback Singer – Telugu Anurag Kulkarni for "Pillaa Raa" Nominated
Filmfare Award for Best Lyricist – Telugu Chaitanya Prasad Nominated

Remake and sequelEdit

A film announced to be remade in Hindi starring Tara Sutaria and debutant Ahan Shetty in March 2019,[18] began filming on 6 August with title as Tadap. Produced by Sajid Nadiadwala, directed by Milan Luthria and presented by Fox Star Studios,[19][20] it is scheduled to be released theatrically on 24 September 2021.[21]

Another film which is touted to be a remake is the Kannada movie Shiva 143 starring Dheeran Ramkumar and Manvitha Harish in the lead role. It will be produced by Jayanna and Bhogendhra, directed by Anil Kumar[22] In 2020, Ajay Bhupathi confirmed the sequel of the film.[23]

ReferencesEdit

  1. ^ "'RX 100' release date announced - Telugu News". IndiaGlitz.com. 2 July 2018.
  2. ^ "RX100 Gets Decent Release In USA". www.thehansindia.com. 13 June 2018.
  3. ^ a b "2018 round-up: Six low-budget Tollywood films that grossed big at the box-office". The Times of India. 22 December 2018. Retrieved 19 August 2020.
  4. ^ "Tollywood box office report of 2018: highest grossing Telugu movies of year; List of hits and flops". 23 November 2018.
  5. ^ Tanmayi, Bhawana. "Ajay has high hopes on RX 100". Telangana Today.
  6. ^ Ajay Bhupathi (16 July 2018). "RX 100 movie review: It's a bold attempt". Deacon Times. Retrieved 20 July 2018.
  7. ^ "RX 100 Telugu movie". Newspaper. Retrieved 22 July 2018.
  8. ^ "Five unknown things about Ajay Bhupati, Karthikeya and Payal Rajput's 'RX 100' - Times of India". The Times of India. Retrieved 7 March 2021.
  9. ^ "Telugu songs that crossed a century in this decade!". www.thehansindia.com. 30 December 2019.
  10. ^ World, Republic. "'Samajavaragamana' and other songs that played major role in determining film's success". Republic World.
  11. ^ "Adire Hrudayam Song Lyrics - RX 100". Lyrics India Now.
  12. ^ "RX 100 box office collections: Karthikeya and Payal Rajput's film rakes in more than Rs 10 Cr gross in 4 days - Times of India". The Times of India. Retrieved 7 March 2021.
  13. ^ Vyas (20 August 2018). "RX 100 Final Box Office Collections Report". www.thehansindia.com. Retrieved 7 March 2021.
  14. ^ "RX 100 Movie Review: A Poorly Cast Film That Works Because Of Its Plot Twist". Film Companion. 20 July 2018.
  15. ^ RX 100 Movie Review {2.5/5}: RX 100 is a story of love, lust and passion marred by excessive and unnecessary gore, retrieved 7 March 2021
  16. ^ Nadadhur, Srivathsan (13 July 2018). "'RX 100' review : Rawness minus intensity". The Hindu. ISSN 0971-751X. Retrieved 7 March 2021.
  17. ^ "Zee Cine Awards Telugu 2018 glitters with the best of Tollywood - Exchange4media". Indian Advertising Media & Marketing News – exchange4media. Retrieved 7 October 2020.
  18. ^ "Confirmed! Tara Sutaria roped in opposite Ahan Shetty for his debut - RX 100 remake". Bollywood Hungama. 26 March 2019. Retrieved 26 March 2019.
  19. ^ Taran Adarsh [@taran_adarsh] (6 August 2019). "Ahan Shetty - son of Suniel Shetty - begins his journey in #Hindi films... His debut film - the #Hindi adaptation of #Telugu film #RX100 - begins filming today at a South Mumbai theatre... Costars Tara Sutaria... Directed by Milan Luthria... Produced by Sajid Nadiadwala. t.co/GU94TuBfJK" (Tweet) – via Twitter.
  20. ^ "RX 100 actress on Tara Sutaria being cast in Hindi remake: Nobody can do this role better than me". India Today. 27 March 2019.
  21. ^ "FIRST LOOK: Ahan Shetty and Tara Sutaria starrer Tadap looks intense, release date revealed". Bollywood Hungama. 2 March 2021. Retrieved 2 March 2021.
  22. ^ "Dheeren Ramkumar's debut film titled as Shiva 143 - Times of India". The Times of India.
  23. ^ "Ajay Bhupathi confirms sequel to RX 100". The New Indian Express. Retrieved 7 March 2021.

External linksEdit