Juan Evo Morales Ayma (born October 26, 1959), popularly known as Evo (Spanish pronunciation: [ˈeβo]), is a Bolivian politician and cocalero activist who has been serving as President of Bolivia since 2006. Widely regarded as the country's first president to come from the indigenous population, his administration has focused on the implementation of leftist policies, poverty reduction, and combating the influence of the United States and multinational corporations in Bolivia. A socialist, he is the head of the Movement for Socialism (MAS) party.
Born to an Aymara family of subsistence farmers in Isallawi, Orinoca Canton, Morales undertook a basic education before mandatory military service, in 1978 moving to Chapare Province. Growing coca and becoming a trade unionist, he rose to prominence in the campesino ("rural laborers") union. In that capacity he campaigned against U.S. and Bolivian attempts to eradicate coca as part of the War on Drugs, denouncing these as an imperialist violation of indigenous Andean culture. His involvement in anti-government direct action protests resulted in multiple arrests. Morales entered electoral politics in 1995, became the leader of the MAS and was elected to Congress. His campaign focused on issues affecting indigenous and poor communities, advocating land reform and the redistribution of gas wealth. He gained increased visibility through the Cochabamba protests and gas conflict. In 2002 he was expelled from Congress for encouraging protesters, although he came second in that year's presidential election.
Morales has been praised for significantly reducing poverty and illiteracy in Bolivia and has been internationally decorated with various awards. His supporters have lauded him as a champion of indigenous rights, anti-imperialism, and environmentalism. Alternately, a number of leftist, indigenous, and environmentalist critics have accused him of failing to live up to many of his espoused values, while right-wing opponents have accused him of being excessively radical and authoritarian and claimed that his defence of coca contributes to illegal cocaine production.