Patou, formerly known as Jean Patou or Jean Patou Paris, is a French fashion house.
The company was originally created by Jean Patou in 1914 and was eponymously named. After his premature death in 1936, his sister Madeleine and her husband Raymond Barbas continued running the business.
From 1919 the business designed and produced haute couture, ready-to-wear and perfume. In 1987, the haute couture activity was stopped. The same year, the Jean Patou house launched an accessories line, the artistic direction of which was entrusted to Peggy Huynh Kinh. By 1996 the company had closed.
In September 2018, the LVMH group announced a strategic partnership with Designer Parfums Ltd, assimilating majority shares in the Jean Patou portfolio. As soon as the partnership was announced, LVMH relaunched the brand's couture activity, renamed "Patou", and appointed Guillaume Henry as artistic director.
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- Amorim, Jose (21 August 2018). "CHRISTIAN DIOR LAUNCHES JOY BY DIOR. REWRITING PERFUMERY HISTORY IS NOT A GOOD THING". Luxury Activist. Retrieved 17 February 2020.
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