PRIMEtime was a 24-hour English-language pay television channel in Malaysia owned by Astro. The channel airs general entertainment programmes with content primarily on canned shows from the United States.[1][2]

PRIMEtime
CountryMalaysia
Broadcast areaMalaysia
Programming
Language(s)English
Picture format16:9 HDTV
Ownership
OwnerAstro, Measat Broadcast Network Systems
History
Launched15 September 2021; 2 years ago (2021-09-15)
ReplacedHello HD
Kix
Closed4 September 2023; 7 months ago (2023-09-04)
Replaced byShowcase

Alongside its sister channel Showcase Movies, BOO, EGG Network and TA-DAA!, it made its official launch on 15 September 2021 in a response to the closure of the Disney/Fox channels in Southeast Asian region on 1 October 2021 which replaced Kix which ceased broadcasting on 1 July 2022.

Programming edit

The channel has a line-up of programmes primarily from Paramount Global Distribution Group, Sony Pictures Television and NBCUniversal, in addition to locally-produced English programmes and from Astro's Go Shop block.

Current Programs edit

Former Programs edit

Astro Originals edit

References edit

  1. ^ "Astro umum seleksi kandungan segar dengan saluran baharu". Astro Awani (in Malay). 15 September 2021.
  2. ^ Mangeshkar, Latha (18 September 2021). "Astro Refreshes Content Line Up with New Channels". Lowyat.net.