This article may rely excessively on sources too closely associated with the subject, potentially preventing the article from being verifiable and neutral. (December 2017) (Learn how and when to remove this template message)
Oriflame Holding AG is a beauty company selling direct founded in 1967 by the brothers Jonas af Jochnick and Robert af Jochnick and their friend Bengt Hellsten. Oriflame has a presence in more than 60 countries and its wide portfolio of Swedish, nature-inspired, beauty products is marketed through approximately 3 million independent Oriflame Consultants, generating annual sales of around €1.3 billion in 2018. Today, Oriflame’s business model largely comprises an online model, with around 96% of all orders placed online. Respect for people and nature underlies Oriflame’s operating principles and is reflected in its social and environmental policies. Oriflame supports numerous charities worldwide and is a Co-founder of the World Childhood Foundation.
|Traded as||Nasdaq Stockholm: ORI|
|Industry||Consumer goods, direct selling|
|Magnus Brännström (CEO)|
Alexander af Jochnick (Chairman)
- Bhujabal, Bijay (2002). The Mega Business Quiz Book. Vision Books. p. 66.