Open Data Now
A reviewer for the University of California, Berkeley School of Information said the book "is written for the business community, but speaks to the experiences of those in the government, the private sector, or those who make a living advocating for consumers."
A reviewer for the U.S. Chamber of Commerce Foundation says, "Gurin’s snapshot of Open Data's innovators also serve as an effective guidebook." That reviewer also notes interest in the book's claim, "If Open Data is free, how can anyone build a business on it? The answer is that Open Data is the starting point, not the end point, in deriving value from information. In general, governments have focused more on making the data itself available than on public-facing applications. The private sector can then add value by taking Open Data and building something great with it."
Open Data Now, page 9
The book is divided into two parts, each of which has chapters.
- An opportunity as big as the web
The author profiles the Open Data Institute, Open Knowledge, and the National Security Agency as organizations working in open data. Definitions are presented for open data and big data. The book is outlined as discussing four business implications for the advent of open data - it will be the product basis for many startup companies and change the nature of investment, marketing, and innovation.
There is a review of the history of open data. United States weather and GPS data are described as free data which have become the basis for new industries generating billions of dollars. Data.gov is presented as a repository of more information which is likely to similarly create new businesses and products.
- Hot Startups - Turning Government Data into Dollars
The chapter presents a history of open data in the United States. Google, Foursquare, Uber, Waze, Instagram, and Flickr are profiled as companies who have created products which have a basis in the use of GPS open data which they use in their mapping services.
- Consumer Websites - Choice Engines for Smart Disclosure
The author defines a term, "smart disclosure", to mean the combination of government, company, and user information to curate whatever information a consumer would need to make a purchase decision. Another concept, "choice engine", is discussed to mean a filter of all available choices that an individual might make (perhaps in deciding to purchase a product), screened to take into account everything that a shopper might consider when they want and making a final, accurate recommendation which meets the purchaser's need and is less influenced by advertising. The author talks about his work role at the Federal Communications Commission, where he was tasked with promoting consumer empowerment in the marketplace. Their department believed that the public would benefit when both it had access to more marketplace information, and also when that marketplace information was presented in more relevant ways that personally mattered to each individual.
- New Companies to Manage the Data Deluge
Topics covered include Digital Accountability and Transparency Act of 2014 and HealthCare.gov.
- Data-Driven Investing - New Tools for Business Analysis
- Green Investing - Betting on Sustainability Data
Organizations profiled include the Carbon Disclosure Project, Unilever, and GoodGuide. There is some discussion of the Dodd–Frank Wall Street Reform and Consumer Protection Act.
- Savvy Marketing - How Reputational Data Defines your Brand
- The Marketing Science of Sentiment Analysis
- Tapping the Crowd for Fast Innovation
The author presents two models for crowdsourcing. Consider a project organizer who wishes to recruit people to accomplish some task. One method for crowdsourcing could be to sort through a crowd, but identify a small set of people who have expert skills, and then provide special support to encourage them to engage with a project. A project example with this model might be a government convening a funded contest. In another crowdsourcing model, a project organization might provide a little support which is available universally, in hopes that the public will contribute to the project without individuals being given personal attention from the project organizer. Zooniverse is an example of this model with less personal support.
- The Open Research Lab - Innovating through Open Collaboration
Reviews of The Wisdom of Crowds and Reinventing Discovery are given. The concept of open science is presented. Profiles of Rufus Pollock and Aaron Swartz are given. The Human Genome Project, PatientsLikeMe, AllTrials, The Cost of Knowledge, Access2Research, and PLOS are profiled. There is a lot of discussion of how open access relates to many other fields.
- Privacy, Security, and the Value of Personal Data
- Doing Business in a See-Through Society
Sunlight Foundation, Global Witness, Project On Government Oversight, mySociety, ProPublica, and Center for Public Integrity are profiled as organizations which use open data to encourage commentary on business practices.
- Government and Data – Setting the Rules for an Open World
There is more coverage of the Digital Accountability and Transparency Act of 2014, mentioned elsewhere in the book, and here the law's close relationship with President Obama's public image is discussed. The US Freedom of Information Act is explained. A call is made to establish a Consumer Privacy Bill of Rights.
- The Open Data Future
Lists of advice are given for different kinds of businesses. Advice for small companies includes identifying open data marketing opportunities where there is little competition. Advice for larger companies includes starting to share and use open data immediately, so that the company can begin to grow a culture of discussing the concept.
- Dutcher, Jenna (20 January 2014). "Book Review: Open Data Now - datascience@berkeley". datascience.berkeley.edu. Retrieved 11 September 2014.
- Hendrix, Michael (18 February 2014). "Book Review: Open Data Now". uschamberfoundation.org. U.S. Chamber of Commerce Foundation. Retrieved 11 September 2014.
- Oram, Andy (24 March 2014). "Open data can drive partnerships with government". radar.oreilly.com. Retrieved 11 September 2014.