Online Ceramics

Online Ceramics is a clothing company founded in Los Angeles, California in 2016 by Alix Ross and Elijah Funk.[1] Many of their designs are tie-dyed by hand, and feature images and sayings associated with the musical act the Grateful Dead.[2] It is located at 1500 S. Central Avenue.[3]

Online Ceramics
IndustryFashion; Streetwear
Founded2016
HeadquartersLos Angeles,
USA
Websitehttps://online-ceramics.com/

The founders met in their home state of Ohio[4] before moving to Los Angeles to start the business. In particular, Ross noted that while studying at the Columbus College of Art & Design, he became a frequent consumer of LSD, which is often referred to or visually featured in Online Ceramics' products.[5][6] Their products are sold internationally at a variety of streetwear outlets, including Union in Los Angeles, Dover Street Market in London, New York City, and Los Angeles, GR8 in Tokyo, and online.

Coverage and PromotionEdit

 
The iconography of the Grateful Dead, including tie-dye, skeletons, and flowers, that often feature in the work of Online Ceramics.

As covered by The New Yorker in 2018, the small batches of shirts and hoodies produced have become noteworthy in the streetwear community, observing: "The shirts frequently sell out—which only makes them more attractive to style mavens seeking to distinguish themselves from their peers."[5]

The men's fashion and lifestyle magazine GQ interviewed Ross and Funk in 2017, noting that "their graphics are enormous and intricate, and include their own characters—goblins, jesters—along with druggie iconography and phrases that channel a sort of cosmic mindfulness."[4]

Much of the brand's promotional work occurs through its official Instagram,[7] which has 200,000 followers as of October 2021.

PartnershipsEdit

Online Ceramics has a partnership with the independent movie studio A24, producing promotional t-shirts and sweatshirts to promote its films. The partnership was established after Ross and Funk saw the film Hereditary and contacted its writer-director, Ari Aster, in the hopes of promoting his work on t-shirts. Ultimately, the duo produced T-shirts for two of Aster's films: Hereditary and the 2019 film Midsommar.[8] This partnership also extended to Robert Eggers' films The VVitch[9] and The Lighthouse,[10] the 2019 Adam Sandler/Safdie Brothers film Uncut Gems,[11] and David Lowery's The Green Knight.[12]

Other collaborations included a capsule set featuring the guru Ram Dass and his Netflix documentary Becoming Nobody.[13] They created merchandise for John Mayer on the 2017,[14] 2019,[15] and 2021[16] Dead & Co. tours, as well as designing clothing to promote his Sob Rock album.[17]

 
John Mayer performing with Dead and Company at Folsom Field in 2017, for which Online Ceramics created limited edition merchandise.

AssociatedEdit

ReferencesEdit

  1. ^ "Online Ceramics Home Page". online-ceramics.com.
  2. ^ "PAST DESIGNS". online-ceramics.com.
  3. ^ "Online Ceramics on Instagram: "Feelin a little team appreciation day :) limited run tee just for our extra special helpers. Without these folks helping us dye, sell, burn…"". Instagram.
  4. ^ a b Hine, Samuel. "Online Ceramics Makes Wonderfully Tripped Out T-Shirts for Deadheads and Fashion Freaks". GQ.
  5. ^ a b Fry, Naomi. "Finding Authenticity in a T-Shirt". The New Yorker.
  6. ^ "Online Ceramics Drops Psychedelic Graphic Tees for Fall". Highsnobiety. October 10, 2018.
  7. ^ "Online Ceramics (@onlineceramics) • Instagram photos and videos". www.instagram.com.
  8. ^ "Online Ceramics x A24: How a Partnership Between the Hottest Film Company and a Fire T-Shirt Brand Came to Be". Complex.
  9. ^ "Online Ceramics Collaborates With A24 on 'The Witch' Capsule". Highsnobiety. April 18, 2019.
  10. ^ "Online Ceramics x A24: How a Partnership Between the Hottest Film Company and a Fire T-Shirt Brand Came to Be". Complex. November 15, 2019.
  11. ^ "elara on Instagram: "We did this "Black Opal" gear with @onlineceramics. Printed on a nice 14oz crew and t shirt. Now available on their site. Get it while you…"". Instagram.
  12. ^ "Stop everything you're doing and buy some A24 merch". GQ. August 4, 2021.
  13. ^ "Online Ceramics Trippy Tie-Dye T-Shirts Remark on Climate Change and Spirituality". HYPEBEAST.
  14. ^ Jayes, Ella (November 12, 2019). "Online Ceramics: Meet Elijah Funk and Alix Ross". Milk.
  15. ^ "ONLINE CERAMICS DROPS TIE-DYE DEAD & COMPANY SUMMER TOUR T-SHIRTS". HighSnobiety.
  16. ^ ""Company Trip '21" tie dye tee for TOUR '21 now available on our site www.online-ceramics.com. Catch us in person from Raleigh thru Chicago and then on the West Coast ;)". Instagram. August 12, 2021.
  17. ^ "John Mayer's Empty 1980s Excess". New York Times. July 21, 2021.