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Oppo Electronics Corporation, commonly referred to as Oppo, is a Chinese consumer electronics and mobile communication company, known for its smartphones, Blu-ray players and other electronic devices. A leading manufacturer of smartphones, Oppo was the top smartphone brand in China in 2016 and was ranked No. 4 worldwide.[1]

Oppo
Native name
广东欧珀移动通信有限公司
Subsidiary
Industry Consumer electronics
Founded 2001; 17 years ago (2001) (company founded)
2004 (globally registered)
Founder Chen Mingyong (陈明永)
Headquarters Dongguan, Guangdong, China
Area served
Worldwide
Key people
Chen Mingyong (陈明永) (CEO)
Products Hi-fi, home theatre, Audio-Visual, smartphones
Parent BBK Electronics
Subsidiaries OnePlus
Website www.oppo.com/en
OPPO 欧珀
Simplified Chinese 广东欧珀移动通信有限公司
Traditional Chinese 廣東歐珀移動通信有限公司
Literal meaning Guangdong Oppo Mobile Communications Co., Ltd.

Contents

HistoryEdit

The brand name Oppo was registered in China in 2001 and launched in 2004.[2] Since then, they have expanded to all parts of the world.

In June 2016, Oppo became the biggest smartphone maker in China,[3] selling its phones at more than 200,000 retail outlets.[4]

In 2017, Oppo successfully won the bid to sponsor the Indian national cricket team and has achieved the rights to display their logo on the team’s kits from 2017 to 2022. Between this period the Indian national cricket team will play 259 International matches consisting of 62 Tests, 152 ODIs, and 45 T20 Internationals. This number also includes the 2019 World Cup in England and 2020 T20 World Cup in Australia. The current base price for bilateral matches involving India has been set at Rs 4.1 crore (approx.) and for Asian Cricket Council (ACC) and International Cricket Council (ICC) matches, it is Rs 1.56 crore (approx.) - almost a four-fold increase from its earlier rate.

ControversiesEdit

In 2017 the company first saw protest over India's national flag insult row.[5] It was followed by a mass resignation of the Punjab service unit.[6]

BrandingEdit

Korean boy band 2PM prepared a song known as "Follow Your Soul" in a promotional deal with Oppo for launching its brand in Thailand in 2010.[7] In June 2015, the company signed an agreement with FC Barcelona to become an official partner of the Catalan football club.[8][9][10]

Also in 2015, Oppo hired Yang Mi and Luhan as the product ambassador in China,[11] followed by Sarah Geronimo and Alden Richards, who was named as the first brand ambassador of Oppo in the Philippines.[12]

Oppo India hired actors Hrithik Roshan and Sonam Kapoor as their brand ambassadors. The cricketer Yuvraj Singh too has been featured in some of their advertisements. Oppo India has recently launched a campaign starring Bollywood couple Bipasha Basu and Karan Singh Grover for Oppo F1s Rose Gold edition.

Oppo Indonesia hired Isyana Sarasvati, Raisa Andriana, Reza Rahadian and Chelsea Islan as their brand ambassadors.

In 2016, PBA tied up with this company as its official smartphone partner starting from 2016 PBA Commissioner's Cup which was held on February 10.

Oppo also hires celebrity endorsers in Vietnam, especially Sơn Tùng M-TP who endorses three smartphone units like Neo 5, Neo 7 and F1s. Oppo made a sponsorship to one of Vietnam's top-rated reality shows, The Face Vietnam.

In October 2017, Oppo Thailand launched a new ad of Oppo F5 smartphone with a new ad presenter: famous Thai actor, Nadech Kugimiya. Oppo Malaysia also launched a new Oppo F5 smartphone with Fattah Amin and Ayda Jebat as their brand ambassadors.

ProductsEdit

PhonesEdit

Oppo has produced numerous different phones in some of their most notable phones are listed below.

Find 5Edit

The Oppo Find 5 was released in America in February 2013, the Oppo Find 5 featured clean lines, a thin rectangular shape, and an overall elegant appearance.[13] The OPPO Find 5 had a pixel density of 441 ppm, which puts it in the highest range of the mobile phones with HD display at its release time. In July 2013, a refreshed OPPO Find 5 launched in China. The processor has been changed to Snapdragon 600 instead of the Snapdragon S4 Pro. The Android version was updated to Android 4.2.2 as well while other specifications remained the same.[14]

Find 7Edit

The Oppo Find 7 is a phablet with 3GB of RAM and a 2.5  GHz Quad-Core processor.[15] The OPPO Find 7 is also available in another variant called the Find 7a, which has a 1080p screen and 2GB of RAM compared to the Find 7, which sports higher specs. It was announced on 19 March 2014 and was released in April 2014. It is similar in design to the OnePlus One released in April 2014.

N1Edit

 
OPPO N1

On 23 September 2013, Oppo announced the N1, which has a 5.9″ 1080p display (373 ppi), 1.7 GHz Qualcomm Snapdragon 600 processor, 3,610mAh battery, 16GB or 32GB of storage, 2GB RAM, and a 13MP camera that can rotate, touch-panel on the back, and option to flash CyanogenMod.[16] It was released in December 2013.

N3Edit

A successor, the Oppo N3, is priced at $449 as of early 2016.[17]

A71Edit

Maintaining the reputation of launching newer mobile phones at a regular interval, Oppo introduced the Oppo A71 in India. The phone sported a 5.2 Inch display with 3GB RAM and Octa Core processor with latest the Android 7.1 Nougat.[18]

A77Edit

In May 2017, Oppo launched the A77 in Taiwan. It is fueled by a 1.5 GHz octa-core MediaTek MT6750T processor combined with 4GB of RAM and runs on Android 6.0 Marshmallow OS.[19]

R5Edit

The Oppo R5, which was launched in November 2014, was at the time the world's thinnest smartphone.[20] It is 4.85mm in thickness except for a slight bulge where the camera lens is located. The R5 has a 2,000 mAh battery which can be charged up to 75% in 30 minutes using Oppo's own VOOC Flash Charging technology.[21] The R5 uses a SnapDragon 615 octa-core processor, running at 2.1 GHz.[17][22] Oppo began shipping the R5 in the UK on 20 February 2015.[23] One of Oppo's older phones, the Finder, previously held the record for the world's thinnest smartphone.[24]

F1sEdit

On 3 August 2016, Oppo launched the F1s in India.[citation needed] The Oppo F1s is a selfie-centric phone which succeeds the Oppo F1. The F1s sports a 13 MP primary camera at the back and has a 16 MP secondary camera on the front. There is a fingerprint scanner housed on the home button which can not only be used to unlock the phone, but, open apps as well. The Oppo F1s is powered by MediaTek's MT6750 octa-core processor which is coupled with 3 GB RAM and Mali-T860 MP2 GPU. It runs on ColorOS 3.0 based on Android 5.1 Lollipop and features a 5.5-inch HD IPS display which is backed by 3075 mAh battery.

Finder Find 5[25] U705T Ulike 2 U701 Ulike R610 R811 Real R817 Real R819 / R819T T29 N1 Find 7a Find 7 R5 N3 R7 R7 Plus R7 Lite R7s F1 F1s Joy Plus/R1011 R9
Dimensions 125 × 66 × 6.65 mm 141.8 × 68.8 × 8.8 mm 127 × 63.7 × 9 mm 123 × 64 × 9.7 mm 112.8 × 55.5 × 14.3 mm 115.2 × 61.5 × 10.9 mm 123 × 63 × 9.7 mm 136.5 × 68 × 7.3 mm 131.5 × 67 × 10.5 mm 170.7 × 82.6 × 9 mm 152.6 × 75 × 9.2 mm 152.6 × 75 × 9.2 mm 148.9 × 74.5 × 4.9 mm 161.2 × 77 × 9.9 mm 143 × 71 × 6.3 mm 158 × 82 × 7.75 mm 143 × 71 × 6.3 mm 151.8 × 75.4 × 7 mm 143.5 × 71 × 7.3 mm 154.5 x 76 x 7.38 mm 124 x 63 x 9.9 mm 151.8 x 74.3 x 6.6 mm
Weight 125 g 165 g 113 g 130 g 102.5 g 119 g 125 g 110 g 160 g 213 g 170 g 171 g 155 g 192 g 147 g 192 g 147 g 155 g 134 g 160 g 125 g 145 g
Display Super AMOLED Plus IPS LCD capacitive TFT capacitive IPS LCD capacitive IPS LCD capacitive TFT capacitive IPS LCD capacitive IPS LCD capacitive TFT capacitive TFT capacitive IPS LCD capacitive IPS LCD capacitive AMOLED TFT capacitive AMOLED AMOLED AMOLED AMOLED IPS LCD capacitive IPS LCD capacitive IPS LCD capacitive AMOLED
Resolution 800x480 1920x1080 960x540 800x480 480x320 480x320 800x480 1280x720 pixels 960x540 1920x1080 1920x1080 2560x1440 1920x1080 1920x1080 1920x1080 1920x1080 1280x720 1920x1080 1280x720 1280x720 480x800 1920x1080
Internal Storage 16 GB 16/32 GB 16 GB 4 GB 4 GB 4 GB 4 GB 16 GB 4 GB 16/32 GB 16/32 GB 16/32 GB 16 GB 32 GB 16 GB 32 GB 16 GB 32 GB 16 GB 32 GB 4 GB 64 GB
Memory 1 GB 2 GB 1 GB 512 MB 512 MB 512 MB 1 GB 1 GB 1 GB 2 GB 2 GB 3 GB 2 GB 2 GB 3 GB 3 GB 2 GB 4 GB 3 GB 3 GB 4 GB 4 GB
Rear Camera 8 MP 13 MP 8 MP 5 MP 3 MP 3 MP 8 MP 8 MP 8 MP 13 MP 13 MP 13 MP 13 MP 16 MP 13 MP 13 MP 16 MP 13 MP 13 MP 13 MP 3 MP 16 MP
Front Camera 1.3 MP 1.9 MP 5 MP 2 MP None Yes 0.3 MP 1.9 MP 0.3 MP Same as back, uses rotating module 5 MP 5 MP 5 MP Same as back, uses rotating module 8 MP 8 MP 8 MP 8 MP 8 MP 16 MP 2 MP 13 MP
Battery Li-Ion 1500 mAh Li-Ion 2500 mAh Li-Ion 2020 mAh Li-Ion 1710 mAh Li-Ion 1100 mAh Li-Ion 1520 mAh Li-Ion 1710 mAh Li-Ion 2000 mAh Li-Ion 3150 mAh Li-Ion 3610 mAh VOOC[26] Li-Po 2800 mAh VOOC Li-Po 3000 mAh VOOC Li-Po 2000 mAh VOOC Li-Po 3000 mAh VOOC Li-Po 2320 mAh VOOC Li-Po 4100 mAh VOOC Li-Po 2320 mAh Li-Po 3070 mAh VOOC Li-Po 2500 mAh Li-Po 3075 mAh Removable Li-Ion 1700 mAh

VOOC

Non-Removable Li-Po 2850 mAh
Processor Dual-core 1.5 GHz Quad-core 1.5 GHz Quad-core 1 GHz Dual-core 1 GHz Dual-core 1 GHz Dual-core 1 GHz Dual-core 1 GHz Quad-core 1.2 GHz Dual-core 1 GHz Quad-core 1.7 GHz Quad-core 2.3 GHz Quad-core 2.5 GHz Octa-core 1.5 GHz Quad-core 2.3 GHz Octa-core 1.5 GHz Octa-core 1.5 GHz Octa-core 1.5 GHz Octa-core 1.5 GHz Octa-core 1.7 GHz Octa-core 1.5 GHz Dual-Core 1.3 GHz Cortex-A7 Octa-core, 2.0 GHz, ARM Cortex-A53
OS 4.0.4 Ice Cream Sandwich ColorOS, based on Android 4.2.2 4.0.4 Ice Cream Sandwich 4.0.4 Ice Cream Sandwich 4.0.4 Ice Cream Sandwich 4.0.4 Ice Cream Sandwich 4.0.4 Ice Cream Sandwich 4.2.1 Jelly Bean 4.0.4 Ice Cream Sandwich ColorOS, based on Android 4.2 ColorOS, based on Android 4.3 ColorOS, based on Android 4.3 ColorOS 2.0, based on Android 4.4 ColorOS 2.0, based on Android 4.4 ColorOS 2.1, based on Android 4.4 ColorOS 2.1, Android 7.1 ColorOS 2.1, Android 5.1 ColorOS 2.1, Android 5.1 ColorOS 2.1, Android 5.1 ColorOS 3.0, Android 5.1 Android OS, 4.4(KitKat) Color OS 3.0, Android 5.1, 6.0
Release Date July 1, 2013 February 2013 December 12, 2012 June 27, 2012 December 2012 December 2012 October 2012 September 2013 October 2012 December 2013 March 2014 May 2014 October 2014 December 2014 May 2015 August 2015 September 2015 December 2015 January 2016 August 2016 May 2015 July 4, 2016

Blu-ray playersEdit

Oppo's first universal Blu-ray Disc player was the BDP-83.[27][28][29][30]

The BDP-93 was released in 2010, featuring 3D compatibility and dual HDMI signal output.

This was followed by the BDP-95 whose video performance is identical in all respects with the BDP-93, but with an improved analogue audio output section.[31]

The BDP-103 and BDP-105 models were released near the end of 2012, featuring dual HDMI signal input in addition to dual HDMI signal output. T

The BDP-103D was released in October 2013. This new model is the first Blu-ray player worldwide featuring Darbee Visual Presence technology.

At the end of 2016, Oppo introduced their first 4K/UHD BluRay player, the 203. Backward compatible (as with previous machines), the 203 supports playback of Ultra High Definition discs, along with HDR (high dynamic range) and Dolby Vision capability.

This was followed in 2017 by the 205 - similar to the 203 but, as with previous "5" designated players, had added audiophile features.

Headphones & amplifiersEdit

In 2014 Oppo released a number of high end headphones and amplifiers. The flagship PM-1 and PM-2 headphones along with the HA-1 desktop amplifier have been heavily promoted in the audio community. One blogger declares the PM-2 is "near to perfect".[32]

Released in 2015, the HA-2, was a portable version of the HA-1 amp/DAC which featured a battery pack option as well as a stitched leather casing. The phone played music in real-time to the HA-2 (via the included Android or iOS micro USB cable, or USB cable if from PC). It also can be charged using an included "rapid charger" charging kit. The battery pack feature can only be used simultaneously while the HA-2 is used to play music if the playing (source) device is an Apple iOS device. In October 2016 an updated version was released with a new DAC chip and now named HA-2SE. Otherwise, it was the same as the HA-2[citation needed]

ReferencesEdit

  1. ^ "IDC:OPPO tops the Chinese smartphone market for the very first time". www.idc.com. Retrieved 2017-07-26. 
  2. ^ "About Us - OPPO Global". www.oppo.com. Retrieved 2017-07-26. 
  3. ^ "Counterpoint Technology Market Research | Oppo Becomes the Leading Smartphone Brand in China in June 2016". www.counterpointresearch.com. Retrieved 2016-12-15. 
  4. ^ Upstarts on top / How OPPO and Vivo are beating Apple, Xiaomi and the gang. Economist, February 4th-10th 2017, page 56.
  5. ^ "National flag protest: Oppo halts production at Noida plant - Times of India". The Times of India. Retrieved 2017-07-21. 
  6. ^ Sharma, Anurag (2017-07-20). "Oppo's Entire Punjab Service Team Resigns Over "Indians Are Beggars" Statement - Smartprix Blog". Smartprix Blog. Retrieved 2017-07-21. [unreliable source?]
  7. ^ sanakujira6th (13 March 2010). "[M/V] 2PM for OPPO - Follow Your Soul". Retrieved 20 June 2017 – via YouTube. 
  8. ^ "Chinese phone maker Oppo signs sponsorship agreement with FC Barcelona". bestmobs.com. Retrieved 20 June 2017. 
  9. ^ "Oppo phones". bestmobs.com. Retrieved 20 June 2017. 
  10. ^ "Deals on latest model Oppo mobile phones from authorised Re-seller of Oppo mobiles in Australia". wireless1.com.au. Retrieved 20 February 2018. 
  11. ^ "Oppo unveils Chinese actress Mini Yang M as brand ambassador". GSM INSIDER. Retrieved 2015-04-17. 
  12. ^ "Oppo launches Mirror 5, reveals Sarah Geronimo as first local ambassador". The Summit Express. August 13, 2015. Retrieved February 10, 2016. This coincided with the contract signing of its first local brand ambassador, Sarah Geronimo on Thursday, August 13, 2015 at the SM Mall of Asia Atrium in Pasay City. 
  13. ^ "Oppo Find 5 is unlocked, stylish, and powerful". Retrieved 20 June 2017. 
  14. ^ Xiang, Liu (4 July 2013). "Refreshed Oppo Find 5 Upgraded To Snapdragon 600 And Android 4.2 Jelly Bean". GSM Insider. Archived from the original on 4 September 2013. Retrieved 4 July 2013. 
  15. ^ "Oppo Find 7 vs. Samsung Galaxy Note 3: Spec by Spec Phablet Comparison". Techmunchie. Retrieved 24 March 2014. 
  16. ^ "Oppo Announces the N1, Ships With Option to Flash CyanogenMod". Droid Life. 23 September 2013. Retrieved 20 June 2017. 
  17. ^ a b "Oppo N3 Online Product Page". OPPOStyle.com. Retrieved Mar 4, 2016. 
  18. ^ "Oppo A71 - Full phone specifications". www.gsmarena.com. Retrieved 2018-05-09. 
  19. ^ "Oppo A77 Release Date, Specification & Features". 
  20. ^ "Oppo N3 and R5 hands-on: First look". GSMArena. 27 October 2014. Retrieved 29 October 2014. Oppo pitched it as the world's slimmest smartphone 
  21. ^ "Oppo N3 and R5 hands-on: First look". GSMArena. 27 October 2014. Retrieved 29 October 2014. Luckily, the battery supports rapid charging and will charge up to 75% from 0 for just 30 minutes once hooked up on the new smaller OPPO Flash Charger (bundled in the package). 
  22. ^ "Stunning Oppo R5 Announced As The World's Thinnest Smartphone". Forbes. Retrieved 1 November 2014. 
  23. ^ "Oppo R5 Ready For Pre Order In UK". Android News. Retrieved 7 February 2015. 
  24. ^ "World's thinnest smartphone, the Oppo Finder, can now be pre-ordered". Phone Arena. Retrieved 2016-03-04. 
  25. ^ "OPPO Mobile for Smartphones & Accessories - OPPO Global - OPPO Global". en.oppo.com. Retrieved 20 June 2017. 
  26. ^ "OPPO VOOC Flash Charge, Quick Charge - OPPO Global - OPPO Global". www.oppo.com. Retrieved 20 June 2017. 
  27. ^ "Home Theater Magazine review of the OPPO BDP-83 Universal Blu-ray Disc player". Archived from the original on 9 July 2009. Retrieved 20 June 2017. 
  28. ^ "Page not found - Error 404 • Home Theater Forum". Home Theater Forum. Retrieved 20 June 2017. 
  29. ^ "Buyblurayplayer.com review of the Oppo BDP-83 Universal Blu-ray Disc player". Archived from the original on 25 April 2012. Retrieved 20 June 2017. 
  30. ^ "Stereophile: Music in the Round #37". www.stereophile.com. Retrieved 2010-01-18. 
  31. ^ "General information about OPPO BDP-93 Blu-ray Disc player". Archived from the original on 16 January 2011. Retrieved 20 June 2017. 
  32. ^ "Oppo PM-2 Headphone Review". www.AudiophileON.com. Archived from the original on 29 May 2015. Retrieved 28 May 2015. 

External linksEdit