Sari Abboud (Arabic: ساري عبّود‎; born December 10, 1980),[1] better known by his stage name Massari ( /məˈsɑːri/ mə-SAH-ree),[2] is a Lebanese Canadian R&B pop recording artist.[1] His music combines Middle Eastern culture with western culture. He started his musical career in 2001–2002, and has released three albums, Massari in 2005, Forever Massari in 2009 and Tune In in 2018. He has had a number of hit singles in Canada, his home country of Lebanon, the Middle East, Europe, and internationally. He is managed by SAL&CO.

Birth nameSari Abboud
Born (1980-12-10) December 10, 1980 (age 40)
Beirut, Lebanon
OriginOttawa, Ontario, Canada
GenresR&B, pop, hip hop
Occupation(s)Singer, songwriter
InstrumentsVocals, keyboard
Years active2001–present
LabelsUniversal Music / SAL&CO
Associated actsBelly, French Montana, Mohombi, George Wassouf, Ragheb Alama

Early life and educationEdit

He was born in Beirut, Lebanon. His family relocated to Montreal, Quebec when he was 11 years old. At the age of 13, he and his younger brothers moved to Ottawa, Ontario, where he attended Hillcrest High School.[1]

Musical careerEdit

He started his musical career in 2001-2002[2] adopting the stage name Massari, which in Lebanese Arabic, Massari (مصاري maṣāri ) means "money".[3] The chosen name is also reminiscent of his birth name Sari. His cultural and social upbringing shaped his musical style very early in his music career.[4] He released his first song "Spitfire" (2002) which was aired on Ottawa radio stations.[3] Since then, Massari has been steadily writing and developing his sound.

2005-2007: Debut self-titled album and success with CP RecordsEdit

After three years of preparation, he released a self-titled album Massari on CP Records. His debut album resulted in four singles, receiving Gold certification in Canada, and he continued to have international success in Europe, Asia, the Middle East.[5] Two of his early singles "Be Easy" and "Real Love" besides being two of his major hits in Canada, cracking the Canadian Top 10, they also charted notably in the German Singles Chart. Based on his initial success, Massari signed a record deal with independent record label, CP Records, becoming the prominent successful performing artist for the record company alongside Belly (rapper).[2] On November 14, 2007, Massari and his record label, CP Records, came to a mutual agreement to end their relationship.[6]

2009-2010: Forever Massari and signing with UniversalEdit

During 2009, he released two tracks from the forthcoming album, namely "Bad Girl" and "Body Body". The album itself Forever Massari was officially released on Universal Records Canada on 10 November 2009. It included songs by writers and producers like Rupert Gayle, Alex Greggs, Derek Brin, Rob Wells and Justin Forsley.

2011-2013: Signing again with CP and Hero EPEdit

In summer of 2011, Massari signed again with CP Records, after five years of his departure from the label. On June 20, 2012, Massari realized there was money to be made off of the Middle Eastern ethnic audience, and released a free single called "Full Circle" featuring Belly as the lead single from his first EP Hero. Massari's second single for the EP, called "Brand New Day", was released on July 1, 2012 (Canada Day).[2] Massari shot the video in Miami with Canadian director RT!. On January 2013, "Brand New Day" went Gold in Canada. It also charted on the Austrian Ö3 Austria Top 40, German Media Control Charts and Swiss Hitparade. The third single from the EP, "Shisha", features French Montana. It was released on May 21, 2013.

2017-present: Tune InEdit

On March 24, 2017, Massari released a brand new song "So Long" along with a music video featuring former Miss Universe Pia Wurtzbach.[7] It is the first single from his third album Tune In. The album contains features from Tory Lanez, Beenie Man, Shaggy, Afrojack and producer DaHeala. On March 31, 2017, a follow-up single "Done Da Da" was released along with a music video which received over 7.2 million views within 3 weeks on Vevo.[8]



Massari is fluent in English, Arabic, and French. He has been exposed to a wide variety of music styles. He says his biggest influence is George Wassouf[9] Massari says, "I sing from my heart and George Wassouf taught me to do that."[10]

Many of Massari's songs are influenced by his Middle-Eastern origins. Most of his songs contain Middle-Eastern Arabic melodies.[3] Massari says, "Because of my background, my music is heavily influenced by Middle-Eastern melodies. Over the past few years so many artists are trying to bring Arabic styles into their music, but mine is authentic."[2] Massari sings and raps about women. "My music is made for the ladies because that's where I get my inspiration. You'll notice a lot of the music is upbeat and positive. Women give off so much energy; it's hard not to be inspired by them."[2]

Music styleEdit

A large portion of Massari's work incorporates elements of both singing and rapping, depending on whether or not another artist is featured on the track. Overall, Massari incorporates elements of R&B, hip hop, and pop in his music.[2]


Studio albumsEdit

List of studio albums, with selected chart positions, sales figures and certifications
Title Album details Peak chart positions Certifications
Massari 29
Forever Massari
Tune In
  • Released: July 20, 2018
  • Label: Universal Music Canada
  • Formats: CD, digital download
"—" denotes an album that did not chart or was not released.

Extended playsEdit

Title EP details
  • Released: May 17, 2015
  • Label: CP Records
  • Format: CD, Digital download


  • 2006: Massari: Road to Success


Year Title Peak chart positions Certifications Album
2005 "Smile for Me" (feat. Loon) 18 12 Massari
"Be Easy" 4 70 16
2006 "Real Love" 9 48 48
"Rush the Floor" (feat. Belly)
2008 "Say You Love Me" non-album singles
"In Love Again"
2009 "Bad Girl" 77 Forever Massari
"Body Body" 81 81
2010 "Under the Radar"
2011 "Dance for Your Life" non-album single
2012 "Full Circle" (feat. Belly) Hero
"Brand New Day" 41 26 29 24 24
2013 "Shisha" (feat. French Montana) 37 37
2014 "What About the Love" (feat. Mia Martina)[20]
2017 "So Long" 7 Tune In
"Done Da Da" 21 15 15
"Number One" (feat. Tory Lanez) 81 20
2018 "Roll with It" (with Mohammed Assaf) 1
"Why"[21] (with Shaggy)
"Tune In" (feat. Afrojack and Beenie Man)
"Ya Nour El Ein" (feat. Maya Diab and French Montana) 1 TBA
2019 "Albeh Nkasar"[22] 14
2020 "I See the Dream (Badna Salam)" (with Ali Gatie) 1
2021 "Be Mine"
"—" denotes a single that did not chart or was not released.

Guest appearancesEdit

List of non-single guest appearances, with other performing artists, showing year released and album name
Title Year Album
"Soul on Fire"
(KMC ft. Beenie Man & Massari)
2006 Soul on Fire
"Ya dunya"
(Belly ft. Massari)
2007 The Revolution
"Latin Moon"
(Mia Martina ft. Massari)
2011 Devotion
"That Kinda Love"
(Sol City ft. Massari)
non-album single
"La noche entera"
(Pachanga ft. Massari)
2015 non-album single
(Kurdo ft. Massari)
2016 non-album single
(Shaggy ft. Massari)
2018 non-album single
"Asheghet manam"
(Tohi ft. Massari)
non-album single
"Ana Lahale"
(Elyanna ft. Massari)
2020 non-album single


  • 2005: Much Music Video Awards : Best Independent Video (Nominated)
  • 2005: Much Vibe Best Rap Video (Nominated)
  • 2005: Canadian Urban Music Awards : Best New Artist and R&B/Soul Recording of the Year (Nominated)
  • 2006: Much Music Award : Best Director (Nominated)
  • 2006: Best Cinematography (Nominated)
  • 2006: Best Pop Video "Be easy" (Won)
  • 2006: Best Independent Video "Be Easy" (Nominated)
  • 2006: People's Choice Favorite Canadian Artist (Nominated)
  • 2006: Juno Award R&B/Soul Recording of the Year (Nominated)
  • 2013: SIRIUSXM Indie Awards Dance Artist of the Year (Won)
  • 2014: Murex d'Or : World Class Celebrities Of Lebanon Origin (Won)
  • 2018: Massari & Mohammed Assaf - Roll With It



  1. ^ a b c "Massari biography". Retrieved 9 January 2011.
  2. ^ a b c d e f g Waly, Amr (26 February 2007). "Massari's Life Story". Archived from the original on 2010-05-30. Retrieved 16 August 2012.
  3. ^ a b c "Massari Biography". LetsSingIt. 5 July 2009.
  4. ^ "Massari and CP Records Part Ways". 2007-11-19. Archived from the original on 2013-02-06. Retrieved 2012-08-20.
  5. ^ "Massari and CP Records Part Ways". News Blaze. 19 November 2007. Archived from the original (Newspaper article) on 6 February 2013. Retrieved 16 August 2012.
  6. ^ "Massari". Tube Lyrics. Retrieved 16 August 2012.
  7. ^ "Singer Massari Delivers 'So Long' Video Starring Former Miss Universe Pia Wurtzbach". Billboard. Retrieved 2017-05-05.
  8. ^ "Massari Debuts 'Done Da Da' Video, Talks Middle Eastern Roots & Forthcoming U.S. Debut 'BEIRUT'". Billboard. Retrieved 2017-05-05.
  9. ^ "Massari". Massari | American Music Channel. American Music Channel. 2012. Archived from the original on 9 December 2011. Retrieved 15 August 2012.
  10. ^ "Massari". Jackhouse. URBNET. 2012. Archived from the original on 2 December 2013. Retrieved 15 August 2012.
  11. ^ a b c
  12. ^ "Massari Album & Song Chat History". Billboard charts. Retrieved 11 December 2011.
  13. ^ Billboard - Massari page
  14. ^ Austrian Singles Chart peaks: Massari page Archived January 29, 2016, at the Wayback Machine
  15. ^ German peaks
  16. ^ Massari discography
  17. ^ Swiss Hitparade peaks: Massari page
  18. ^
  19. ^
  20. ^
  21. ^
  22. ^ "Albeh Nkasar - Single by Massari on Apple Music", iTunes, retrieved October 28, 2019

External linksEdit