This is a list of notable salespeople in fictional contexts.
- Harry "Rabbit" Angstrom, in the John Updike novels Rabbit, Run and sequels
- Al Bundy, shoe salesman on the U.S. television series Married... with Children
- George Babbitt, in the Sinclair Lewis novel Babbitt
- Andy Bernard, on the television series, The Office
- Rodney Blackstock, on the soap opera, Emmerdale
- Tim Canterbury, on the television series, The Office
- John Casey, on the television series, Chuck
- Brett Craig, on the television series, Kath & Kim
- Larry Dallas, used car salesman on the sitcom Three's Company
- C.M.O.T. Dibbler, in Terry Pratchett's Discworld series
- Santo DiMera, in the soap opera Days of Our Lives
- Terry Duckworth, in the soap opera Coronation Street
- Montague Egg, wine salesman, in short stories by Dorothy L. Sayers
- Jim Halpert, paper salesman in The Office
- Harold Hill, in The Music Man
- Audrey Horne, in Twin Peaks
- Gareth Keenan, paper salesman in British television series The Office
- Daniel LaRusso, car salesman in The Karate Kid and Cobra Kai
- Malcolm Kennedy, on the soap opera Neighbours
- Leisure Suit Larry, eponymous video game character
- Willy Loman, in Arthur Miller's Death of a Salesman
- Darren Miller, on the soap opera EastEnders
- Gregor Samsa, in Franz Kafka's The Metamorphosis
- Dwight Schrute, in The Office
- Jolyon Wagg, annoying insurance salesman in The Adventures of Tintin
- Ash Williams, in the franchise The Evil Dead
- Derek Wilton, on the soap opera Coronation Street
- Spamton G. Spamton, failed salesman in the video game Deltarune