List of Woolworths Group companies

This list of Woolworths Group companies is a compilation of the divisions, chains, and brands of Woolworths Group, a major Australian company with extensive retail interest throughout Australia and New Zealand. It is the second-largest company in Australia by revenue, after Perth-based retail-focused conglomerate Wesfarmers, and the largest food retailer in Australia,[1] as well as the second largest in New Zealand.[2]

Woolworths Limited headquarters in the Norwest Business Park

The Woolworths Limited group is currently divided into three business divisions; Australian Food, New Zealand Food & Portfolio.

Australian FoodEdit


  • Woolworths Supermarkets – The company's premier supermarket chain, which operates in every Australian state and territory. The supermarkets are often colloquially known as "Woolies" and have used the slogan 'The Fresh Food People' since 1987.
  • Woolworths Online – An online supermarket allowing customers to order groceries and have them delivered to their front door. The groceries are packed in special warehouses and stores located around the country.[3]
  • Woolworths Metro - Inner-urban small format supermarkets located in the key metropolitan areas selling a range of pre-prepared meals & fresh food for the 'time poor' customer.

Everyday RewardsEdit

Loyalty program offering customers fuel saving offers, and Money Off your shop. As of February 2010, there were 4.6 million Everyday Rewards cards registered, with 2.1 million linked with Qantas Frequent Flyer memberships, the scheme has since rebranded from Everyday Rewards and some former liquor businesses of Woolworths Limited no longer accept the scheme since 2021.[4]

Woolworth Financial Services & InsuranceEdit

  • Woolworths Insurance
  • Woolworths Credit Cards

New Zealand FoodEdit

  • Countdown – Woolworth NZ's flagship supermarket chain – 184 full-service discount supermarkets, operating across the North and South Islands of New Zealand.
  • SuperValue – franchised convenience supermarket
  • Freshchoice – franchised full-service supermarket
  • Woolworths Home Shopping[5]


  • Big W – Discount department store chain, which sell a wide range of general merchandise.

Former chains and brandsEdit


  • Woolworths Food Fair – The name given to the company's growing food-retailing interests in the 1960s to differentiate them from the variety-based stores. In NSW a number of the stores were rebranded to Flemings Foodstores, in Victoria a number of the stores were rebranded Nancarrows Foodstores, in Queensland the name was merged into the BCC Foodstores, In South Australia a number of the stores were rebranded as Fabulous Foodstores and in Western Australia the stores retained the name into the late 1980's prior to Woolworths selling off a larger percentage of their Foodstores.
  • Woolworths Variety – The name given to the company's traditional variety stores to differentiate them from the company's food-retailing interests, when the decision was made to use the original Woolworths name for the company's food stores and supermarkets instead of its variety stores. These variety stores were progressively divested as Woolworths focused on food retailing and developed large-scale discount department stores.
  • Woolworths Family Centre – Woolworths opened its first hypermarket at Booval near Ipswich, Queensland in November 1969 under the Big W name. A second hypermarket was opened in 1970 in Indooroopilly, Brisbane, under the Woolworths Family Centre name. The early popularity of these stores led to Woolworths establishing hypermarkets around Australia using the Woolworths Family Centre name. However the concept failed to perform, and the hypermarkets were re-established as separated Woolworths supermarkets and Big W discount department stores in the late 1970s to early 1980s.
  • Woolworths Homemakers – Name given to company's homemaker stores that sold furniture, electrical appliances, TV's and Stereos, Whitegoods, outdoor furniture, floorcoverings and soft furnishings these stores had all closed by the mid 1980s
  • Brisbane Cash & Carry (BCC) - Pioneering supermarket chain in Queensland bought by Woolworths in the 1950s but continued to trade under the BCC name well into the 1980s.
  • Crazy Prices – A variety store chain that sold discounted merchandise. These stores were sold to (and formed part of) rival Go-Lo in 2001, although the last store with Crazy Prices branding didn't close until 2005 in Port Macquarie. Its slogan was "The Bargains are Better".
  • Rockmans – Women's clothing retailer acquired by the group in 1960 and was a major operating division until its sale in 2000.
  • Woolworths Plus Petrol – The original name of the petrol sites owned by Woolworths before the joint venture with Caltex.
  • Flemings – Group of four supermarkets located in Sydney and the Central Coast (the remnants of a chain purchased in the 1960s). All have since closed or rebranded to Woolworths or Woolworths Metro, with the last remaining Flemings located at Jannali closed in May 2020.
  • Woolworths Liquor – Liquor department or really segregated shop of a Woolworths supermarket stores. They were not located in South Australia, Queensland and Tasmania, as State law there prohibited liquor sales at supermarkets and were formerly known as "Mac's Liquor". In 2012, 'Woolworths Liquor' were rebranded as BWS although some signage remained into late 2010's and online.
  • Philip Leong – An Independent chain of three supermarkets that operated in the Townsville region of Northern Queensland. Philip Leong was bought out by Woolworths in April 1981 but continued to operate under Philip Leong branding until the early 2000s when the chain was rebranded as Woolworths.
  • Roelf Vos and Purity supermarkets – Two Tasmanian supermarkets located in the north and south respectively. Bought out by Woolworths (Purity in 1981 and Roelf Vos in 1982) however they continued to trade under these names until being rebranded as Woolworths in 2000. The stores adopted the standard Woolworths look and feel of their mainland counterparts but with the 'Purity' or 'Roelf Vos' text in the logo in place of Woolworths.
  • Peanuts – A short lived discount store operated in Tasmania. Woolworths answer to local discount store Chickenfeed.
  • Dick Smith – Sold to Anchorage Capital Partners on 27 September 2012
  • Dick Smith Powerhouse – Larger Dick Smith stores with a focus on consumer entertainment products. (Sold to Anchorage Capital Partners on 27 September 2012, as part of the Dick Smith chain of stores.)
  • Tandy – Tandy brand is now phased out, and have become smaller Dick Smith stores.
  • Masters Home Improvement – In 2009, Woolworths announced a joint venture with US home improvement retailer Lowe's to enter the home improvement market.[6] Based on documents submitted to the government, Woolworths' hardware chain will be named Masters.[7] This was confirmed on 2 May 2011.[8] The first store was located in Braybrook, Victoria and opened in September 2011.[9] As of June 2014, 49 Masters stores are operational in Australia. On 24 August 2016, Woolworths announced that all Masters stores would close on or before 11 December 2016.[10]
  • Safeway – In 1985 Woolworths Limited acquired Safeway and used it as the trading name for Woolworths supermarkets in Victoria. In August 2008, Woolworths announced it would be rebranding these stores as Woolworths. As of 2015, nearly all of the Safeway stores in Victoria have been rebranded as 'Woolworths'.
  • Food For Less – Discount supermarket chain located in Queensland and New South Wales. All have closed or were rebranded to Woolworths.
  • Adore Beauty – In 2015, Woolworths purchased a 25% stake in the online cosmetics retailer.[11] In 2017, Adore Beauty founder Kate Morris bought back Woolworths' 25% stake.[12]
  • Thomas Dux – Upmarket supermarket / deli chain launched in 2008 and ceased trading in 2017.
  • Macro Wholefoods Market – Organic food and produce chain, purchased in 2009 and due to be rebranded as Thomas Dux. The Macro Wholefoods branded organic products (100 line items) will be sold through Woolworths Supermarkets and Thomas Dux (however Thomas Dux stores closed by 2016 and become a premium cheese range within select Woolworth supermarkets plus online).

Endeavour GroupEdit

The Endeavour Group was a joint venture with the Bruce Mathieson Group containing a range of liquor & hospitality assets. Woolworths Group held a 85% stake in the Endeavour Group.[13] In June 2021, the Endeavour Group was listed as a separate entity on the Australian Stock Exchange.[14]

New ZealandEdit

  • Dick Smith Electronics – sell a wide range of hobby electronic products and consumer goods such as computer products. (Now owned by Anchorage Capital Partners as part of the Dick Smith chain of stores.)
  • Dick Smith Powerhouse – Large stores with a focus on consumer entertainment products. (Also included in sale to Anchorage Capital Partners)]
  • Foodtown – 20 full-service supermarkets, operating in Auckland, Hamilton, and Tauranga – all stores rebranding to Countdown by late 2012.
  • Woolworths @ Gull – 22 Woolworths Quickstop and Woolworths Micro convenience supermarkets, operating in the North Island on Gull Petroleum fuel sites. All stores have later been purchased by Night 'n Day Foodstores Limited to become Night 'n Day@Gull stores.


  • Croma/Tata Group Venture – In 2006 Woolworths and the Tata Group of India announced an electronics retailing venture on the subcontinent. The stores were based on the Dick Smith Powerhouse format.


  1. ^ "Woolworths Limited Group". IRIS Tasmania. Department of Infrastructure, Energy and Resources, State of Tasmania. 9 November 2007. Archived from the original on 23 April 2007. Retrieved 23 November 2007. The company is Australia's largest food retailer and second largest private employer, with 13 million customers each week.
  2. ^ NZPA (26 October 2007). "Commission: Red Shed takeover would create a 'pure duopoly'". The New Zealand Herald. Archived from the original on 30 October 2014. Retrieved 23 November 2006. Commerce Commission lawyer Stephen Kos told the court the market essentially consisted of a single acknowledged price leader and other price followers. "The effect of the merger would be a creation of a pure duopoly." ... Now Woolworths and Foodstuffs had roughly equal market shares, Kos said.
  3. ^ "Woolworths online". 11 June 2010. Archived from the original on 24 October 2009. Retrieved 11 June 2010.
  4. ^ "Woolworths Limited – Half Year Presentation HY10". 28 January 2010. Retrieved 23 March 2010.
  5. ^ "Archived copy". Archived from the original on 11 June 2003. Retrieved 28 January 2013.{{cite web}}: CS1 maint: archived copy as title (link),
  6. ^[bare URL PDF]
  7. ^ "Woolies out to nail hardware". The Sydney Morning Herald. 7 April 2010.
  8. ^ "Building a master brand". Marketing Magazine. 27 June 2012. Retrieved 18 December 2017.
  9. ^
  10. ^ "Woolworths Update on Home Improvement Exit - Woolworths Limited". Retrieved 24 August 2016.
  11. ^ Robb, Kirsten (15 May 2015). "Adore Beauty founder Kate Morris: Why I sold a 25% stake in my $10 million business to Woolworths". SmartCompany. Archived from the original on 14 April 2016. Retrieved 24 September 2022.
  12. ^ Waters, Cara (13 February 2017). "Adore Beauty founder buys back stake from Woolworths". The Sydney Morning Herald. Retrieved 24 September 2022.
  13. ^ "Endeavour Group merger complete, plans begin for separation". 6 February 2020.
  14. ^ Endeavour Group lists on ASX Endeavour Drinks 24 June 2021
  15. ^ Woolies buys Cellmasters, posts proit rise ABC News 25 February 2011
  16. ^ "Home". ALH Group. Retrieved 11 July 2010.
  17. ^ "Donate to GetUp".

External linksEdit