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Flemings is a chain of supermarkets in Sydney. The chain is owned by Woolworths Limited. All of its locations have either closed down or converted to Woolworths Metro locations, with the exception of Jannali, but is internally known as Woolworths and features the same marketing materials and carry the same home brand products. Since some time around the late 1990s, Flemings stores have internally rebranded to Woolworths and have not started changing the Flemings brand on the front of the store until the late 2000s, with many Flemings stores being rebranded.

Flemings Food Stores
Subsidiary
IndustryRetail
Founded1930
Headquarters
Number of locations
1 (as of March 2019)
ParentWoolworths Limited

HistoryEdit

The first Flemings stores were opened in 1930 by Jim Fleming Sr. and George Fleming. They initially traded under the name "E.L. Lakin". Following World War II, the name changed to "Flemings Food Stores" and there were 100 stores.[1] By the time Flemings was sold to Woolworths in June 1960, there were 55 stores operating under the "Flemings" banner in Sydney.

The Fleming family continued operating the chain through Woolworths for the next 10 years before they began operating the now-defunct Jewel Food Stores supermarket chain[citation needed].

The current Flemings logo was launched in the early 1990s[citation needed], although it is no longer internally used.

Pendle Hill store was refurbished and rebranded Woolworths in late 2009. The Umina Beach store, a well-known site to holidaymakers on the Central Coast of NSW closed on 17 June 2010 and was replaced by a Woolworths opposite the old Flemings store. The Bexley North store, one of the oldest remaining stores was closed in 2017 and transformed and rebadged to a Woolworths Metro store.

See alsoEdit

ReferencesEdit

  1. ^ Stephens, Tony (5 December 2007). "From groceries to the gallops". Sydney Morning Herald. Fairfax.