Keepmoat Homes Ltd is a housebuilding company in the United Kingdom that provides private homes for sale. Its headquarters are in Doncaster.

Keepmoat Homes Ltd
TypeLimited company
HeadquartersDoncaster, United Kingdom
Key people
Tim Beale (chief executive officer)
RevenueDecrease £406.0 million (2020)[1]
Decrease £7.8 million (2020)[1]
Decrease £(14.4) million (2020)[1]
ParentAermont Capital


The company was founded in Rotherham by George Bramall and Dick Ogden as Bramall & Ogden in 1931. It acquired Frank Haslam Milan (founded in Doncaster 1928) in 1983 and changed the name of the combined business to Keepmoat.[2]

Keepmoat bought Milnerbuild, a Leeds-based social housing repair and maintenance company, in 2010,[3] and, in 2012, Keepmoat completed a merger with social housing provider Apollo.[4]

In 2014, Keepmoat was acquired by two London-based private equity firms, TDR Capital and Sun Capital Partners (UK).[5][6]

In February 2017, Keepmoat sold its regeneration business, employing 2,500 people, to ENGIE for £330m.[7]

In 2018, Keepmoat was hit by a £13.2m loss from its West Midlands sites, which prompted the company to close its offices in that area. The problems hit the company’s overall operating profits, which slid 35.4% to £18.2m in the 12 months to the end of March 2018.[8]

In 2019, the company sold 4,035 homes - 1.2 per cent more than the previous 12 months.[9]

In July 2021, Terra Firma Capital Partners was reported to be bidding £700m to buy Keepmoat with a view to combining it with its former Kier Living business.[10] Terra Firma purchased Kier Living, the housing arm of the Kier Group, for £110m in April 2021, rebranding it as Tilia Homes in June 2021.[11]

In late 2021 Aermont Capital completed the purchase of Keepmoat Homes from Sun Capital Partners (UK) and TDR Capital for £700m.[12]

Flagship developmentsEdit

The company's flagship developments include:

  • Sighthill, Glasgow: The development, which is part of the Sighthill Transformational Regeneration Area, the largest project of its kind outside of London, will feature 824 new homes when it is completed.[13]
  • Chase Farm, Gedling: Keepmoat Homes is involved in the creation of thousands of new homes in the Borough of Gedling. Chase Farm is the largest of the borough's planned new developments, with more than 1,000 homes to be built. The land, next to the 240-acre Gedling Country Park, was sold to Keepmoat in 2015.[14]
  • Waterside, Leicester: Keepmoat Homes is helping to transform an underused stretch of the Grand Union Canal and creating a new neighbourhood, close to the city.[15]


Keepmoat was the main sponsor of the Keepmoat Stadium in Doncaster from 2006 to late 2021 .[16]


  1. ^ a b c "Annual Report 2020". Keepmoat. Retrieved 17 February 2022.
  2. ^ "Keepmoat: Our History". Retrieved 29 October 2017.
  3. ^ "Keepmoat buys Milnerbuild". Retrieved 29 October 2017.
  4. ^ "Keepmoat merger with Apollo legally sealed - Construction Enquirer". Retrieved 29 October 2017.
  5. ^ "Keepmoat bought by private equity firms". Retrieved 29 October 2017.
  6. ^ "Keepmoat". Sun Capital. Retrieved 14 August 2015.
  7. ^ "Keepmoat offloads regeneration arm for £330m". Construction Enquirer. Retrieved 17 May 2017.
  8. ^ Curry, Rhiannon (18 September 2018). "Keepmoat books £13.2m hit from West Midlands sites". Inside Housing. Retrieved 11 December 2019.
  9. ^ "Keepmoat poised to resume building new homes after lockdown". 22 April 2020.
  10. ^ Kleinman, Mark (13 July 2021). "Guy Hands eyes housebuilding empire with £700m Keepmoat bid". Sky News. Retrieved 14 July 2021.
  11. ^ Simpson, Jack (1 June 2021). "Kier completes £110m sale of housing business". Inside Housing. Retrieved 13 July 2021.
  12. ^ "Aermont Capital to pick up Keepmoat Homes for £700M". 5 August 2021.
  13. ^ "Keepmoat launches flagship 824-home development at Sighthill". Scottish Construction Now. 27 September 2019.
  14. ^ "Thousands of new homes, a new bypass and shops - the changing face of Gedling borough". Nottingham Post. 31 August 2019.
  15. ^ "Transforming the Waterside". Leicester City Council. April 2020.
  16. ^ "Giving the name away: Stadiums named after sponsors". 9 October 2012. Retrieved 29 October 2017.

External linksEdit