KFRQ (94.5 FM) is a radio station broadcasting an active rock format. Licensed to Harlingen, Texas, United States, the station serves the Rio Grande Valley area. The station is currently owned by Entravision. It shares a studio with its sister stations in McAllen, Texas, while its transmitter is located in La Feria, Texas.
|Broadcast area||Rio Grande Valley|
|Slogan||The Rock Station|
|First air date||1960 (as KELT)|
|HAAT||453 m (1,486 ft)|
|Former callsigns||KELT-FM (1967–1972, 1983–1986)|
KELT (1960–1967, 1972–1983, 1986–1992)
|Owner||Entravision Communications |
(Entravision Holdings, LLC)
|Sister stations||KKPS, KNVO-FM, KVLY|
The station began around 1960 as easy listening station KELT-FM and was co-owned with KGBT AM and television. Some of the TV personalities such as anchorman Frank "FM" Sullivan and weathercaster Larry James hosted music programs on the station. Frank's wife Hilda Sullivan would anchor locally produced newsbreaks called "Micronews." The station would soon automate and update the programming to adult contemporary using Drake-Chenault's "Hit Parade". The station would later change to country music as "K-Frog" and would on March 1, 1992 change its call sign to the current KFRQ. On January 1st, 1995 the station changed formats to rock under the direction of Program Director Alan Sells. On December 15, 2017, Entravision conducted a corporate restructure, firing over half the air staff, including their morning show hosts for over 20 years, Big Al and Charlie.