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KKPS (99.5 FM) "La Tricolor 99.5" is a radio station broadcasting a Regional Mexican format. Licensed to Brownsville, Texas, United States, the station serves the McAllen-Brownsville-Harlingen area. The station is currently owned by Entravision Holdings, LLC.[1] It shares a studio with its sister stations, KFRQ, KNVO-FM, and KVLY, located in McAllen, Texas, while its transmitter is located in Santa Maria, Texas.

KKPS
LaNueva995logo.jpg
CityBrownsville, Texas
Broadcast areaRio Grande Valley
BrandingLa Tricolor 99.5
SloganPuros Trancazos
Frequency99.5 MHz
First air dateJanuary 1978 (as KRIX)
FormatRegional Mexican
Language(s)Spanish
ERP100,000 watts
HAAT316.0 meters
ClassC
Facility ID56483
Transmitter coordinates26°4′53″N 97°49′44″W / 26.08139°N 97.82889°W / 26.08139; -97.82889Coordinates: 26°4′53″N 97°49′44″W / 26.08139°N 97.82889°W / 26.08139; -97.82889
Callsign meaningQue PaSa
Former callsignsKRIX (1978–1991)
KRGY (1991–1992)
KVSE (1992)
OwnerEntravision Holdings, LLC
Sister stationsKFRQ, KNVO-FM, KVLY
Webcast[1]
WebsiteOfficial Website

HistoryEdit

KRIX signed on in January 1978. The station was initially co-owned with KRIO and aired a rock format under the name "99X" through the 1980s. KRIX was sold twice in the decade, to H&H Communications in 1982 and Norman Drubner's Daytona Group in 1986.

In February 1991, KRIX flipped to Rhythmic CHR as KRGY "Energy 99.5" under Sunbelt Media ownership. KRGY made an immediate dent in the ratings of established CHR station KBFM and boosted its own ratings from a 3.6 as KRIX in the summer of 1990 to 6.5 with the new format in 1991.[2] Despite the improvement, KRGY relaunched again as KVSE "Sunny 99.5" on September 1, 1992.

However, the format and call letters would be short-lived. On December 28, 1992, upon the acquisition of KVSE by Spectrum Broadcasting of the Valley, the station relaunched as a Tejano-formatted station in Spanish known as Qué Pasa 99 ("What's Up 99") with new KKPS call letters. In 2011, KKPS dropped most of the Tejano music content from the 1990s, thus becoming more of a Regional Mexican radio station than just a Tejano radio station. The format change gave the American side of the Rio Grande Valley area two Regional Mexican radio stations, with KKPS competing against KGBT-FM Later in the year, the station rebranded as La Nueva 99.5 ("The New 99.5"). On January 8, 2018, another name change took place, this time to La Tricolor 99.5.

ReferencesEdit

  1. ^ "KKPS Facility Record". United States Federal Communications Commission, audio division.
  2. ^ Seals, Avrel (July 28, 1991). "Ratings reveal the shifting sands of Valley radio". The Monitor. p. C1. Retrieved June 7, 2019.

External linksEdit