Jumia Travel is an online travel agency providing online hotel reservations across the African continent.[1][2][3][4][5]

Jumia Travel
IndustryTravel, Ecommerce
HeadquartersLagos, Lagos State, Nigeria
Nairobi, Kenya
Dakar, Senegal
Key people
Joe Falter
Number of employees


Jumia Travel was founded in 2013 by the E-commerce platform Africa Internet Group (now Jumia) and is backed by MTN, Rocket Internet, Millicom, Orange, Axa and financial partners.[6] Operations were started in 2013 in Nigeria and Kenya by company's cofounder Marek Zmysłowski [7] and Estelle Verdier [8]. It was then expanded to other African countries in 2014, starting with Senegal, Cameroon, Ghana, Tanzania, Uganda and then Algeria.[9]

In 2015, Paul Midy joined Jumia Travel as Chief Executive Officer.[10] In June 2016, the company was rebranded from Jovago.com to Jumia Travel, to join other companies in the Jumia ecosystem.[11]

In 2016 Jumia Travel signed a global partnership with AccorHotels to widen the range of luxury hotels offered on the website, and to work with the French hotel chain to develop their business interests Africa.[12] In 2016 Jumia Group became the continent’s first unicorn, being valued over 1 billion USD.[13]

Starting as an online hotel booking portal, in February 2017 Jumia Travel unveiled its flight services in a bid to deepen its travel offerings to travelers in Africa and beyond and partnered several local and international airlines on the continent including Arik Air, RwandAir Express, Qatar Airways, Emirates, Ethiopian Airlines among others.[14]

In September 2017, Jumia Travel appointed Joe Falter, founder of Jumia Food and EVP of On-Demand Services at Jumia Group as CEO in place of Paul Midy who exited the position for a different role at Jumia Group.[15]

In December 2019, Jumia Travel did a distribution agreement with Travelstart. [16]


The Jumia Travel website operates out of 10 local offices across Africa and 3 regional headquarters in its main African markets (Lagos, Nairobi and Dakar).[citation needed] The website is available in English and French as well as in other African languages (Yoruba, Ibo, Hausa and Swahili), making Jumia Travel the first global travel agency to use local African languages on its website.[citation needed] The customer service provides support 24/7 out of its African offices.[17]

In East Africa Jumia Travel offers both resident and non-resident rates to encourage people living in the region to travel to neighboring countries. Customers can pay using local payment options including mobile payment applications such as M-Pesa or MTN’s mobile money.[18][19]

Jumia Travel uses mobile apps, Extranet, Progressive Web App and can provide customer support on tools like Whatsapp, Viber for Mobile, following the growing internet and smartphone penetration in Africa.[20][21]

In December 2019, Travelstart took over the operational side of the business.[22].


In 2015, the company won "Best Hotel Booking Portal", "Leading Online Hotel Booking Company" and the "Best Use of Technology" in Nigeria (Lagos 2015).[23][24]

Jumia Travel organizes also Travel Awards in Nigeria and other countries, recognizing major players in the travel industry from Hotels to Travel Bloggers and Journalists. [25]

TV interviewsEdit

See alsoEdit


  1. ^ "Jovago Leans On Local Tourism To Grow In East Africa". AFKInsider. 2016-06-20.
  2. ^ "Jovago CEO, Paul Midy outlines company's expansion plans". CNBC Africa. 2016-02-12.
  3. ^ "Menaces terroristes : quelles conséquences sur le tourisme?". RFI. 2016-06-19.
  4. ^ "Nous voulons faire voyager en low-cost les Africains en Afrique". Le Monde. 2015-11-17.
  5. ^ "le site de réservation Jovago met une option sur les classes moyennes". Jeune Afrique. 2015-07-08.
  6. ^ "Rocket Internet Launches Jovago To Bring Online Hotel Booking To Africa". TechCrunch. 2013-08-05.
  7. ^ https://allafrica.com/stories/201404280837.html
  8. ^ https://www.standardmedia.co.ke/business/article/2000131910/online-hotel-booking-takes-shape-in-kenya
  9. ^ "Jovago, le site de réservation d'hôtels en ligne s'installe en Algérie". Huffington Post Magreb. 2015-11-19.
  10. ^ "Start-up africaine de la semaine : Jumia Travel dépasse le million de visiteurs mensuels". Jeune Afrique. 2015-09-15.
  11. ^ "Jovago rebrands to Jumia Travel". Phocuswire.com. 2016-06-23.
  12. ^ "Le premier hôtelier du monde s'allie à une start-up pour conquérir l'Afrique". Le Monde. 2016-03-14.
  13. ^ "Africa Internet Group set to become continent's first 'unicorn'". Financial Time.
  14. ^ "Jumia Travel launches domestic, international flight services". Vanguard NGR. 2017-02-22.
  15. ^ "Joe Falter Appointed As The New CEO of Jumia Travel". Techmoran. 2017-06-09.
  16. ^ "Jumia Travel to be taken over by Travelstart, part of drastic company changes". 20179-12-09. Check date values in: |date= (help)
  17. ^ "Jumia Travel: hospitality industry booming in Ethiopia, internet shut downs 'not good for businesses". DireTube. 2016-09-16.
  18. ^ "Nairobi provides tourists a glimpse of what the country has to offer". CCTV. 2016-09-28.
  19. ^ "L'innovation bancaire, nouveau terrain de chasse des start-up africaines". Le Monde AFRIQUE. 2015-02-26.
  20. ^ "L'innovation bancaire, nouveau terrain de chasse des start-up africaines". Le Monde AFRIQUE. 2015-02-26.
  21. ^ "Mobile sales to account for 25% of global online travel bookings by 2019". CIO. 2015-09-22.
  22. ^ "SA travel company Travelstart takes over operations of Jumia Travel". 20179-12-10. Check date values in: |date= (help)
  23. ^ "Ondo, GTBank, Etisalat, DLM others win consumersng awards". Vanguard NGR. 2016-02-06.
  24. ^ "JOVAGO Wins NCC Award For Best Use Of Technology". Blueprint. 2015-12-11.
  25. ^ "Jumia unveils nominees for 2019 Nigerian Travel Awards". Vanguard NGR. 2019-02-23.