Jujyfruits are a chewy, gumdrop-like starch-based candy, manufactured by Ferrara Candy Company. Jujyfruits began production in 1920. They were popular in movie houses along with Heide's other gummy candy, Jujubes.[1]

Jujyfruits package design circa 2011.
An assortment of Jujyfruits.


The Jujyfruits shapes are Asparagus Bundle, Banana, Grape Bundle, Pea Pod, Pineapple, Raspberry, and Tomato.[1] The banana shape is stamped with "HEIDE." Fruity flavors correspond to the colors (not the shapes) and include raspberry (red), anise/licorice (black), lime (green), orange (orange), and lemon (yellow).[1] The candies are firm and harden with age or when chilled. A sour variety is also available.

Until January 1999, the green sweets were mint flavored. Hershey (the parent company at the time) changed them to lime after a customer survey found that mint was not a popular flavor.


As of 2009, the ingredients listed on Jujyfruits boxes are:

Brand extensionEdit

Jujyfruits package design circa 1977 with the belt buckle promotion.

In the 1970s, Jujyfruits held a promotion where customers could send five dollars and a token from a Jujyfruits carton to the Heide Candy Company and receive a brass buckle and leather belt in return.[2]

In popular cultureEdit

Jujyfruits was featured in the TV series Seinfeld's fifth-season finale, "The Opposite", and was also briefly mentioned in the sixth-season episode "The Scofflaw".

The main character of the romantic fantasy film "Beastly" features a main character (Lindy) with a penchant for Jujyfruits.

See alsoEdit


  1. ^ a b c "Farley's & Sathers Candy Company, Inc. - Who We Are". Farley's & Sathers Candy Company, Inc. Archived from the original on 2010-12-17. Retrieved 2010-04-07. CS1 maint: discouraged parameter (link)
  2. ^ "Jujyfruits Promotion". The Candy Wrapper Museum. Retrieved 2010-04-07. CS1 maint: discouraged parameter (link)

External linksEdit