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Isn't It Romantic is a 2019 American satirical fantasy romantic comedy film directed by Todd Strauss-Schulson and written by Erin Cardillo, Dana Fox, and Katie Silberman. The film stars Rebel Wilson, Liam Hemsworth, Adam DeVine, and Priyanka Chopra, and follows a woman who, after running into a pole following a mugging, wakes up in a world where everything around her plays out like a romantic comedy film.

Isn't It Romantic
Isn't It Romantic (2019 poster).png
Theatrical release poster
Directed byTodd Strauss-Schulson
Produced by
Written by
Music byJohn Debney
CinematographySimon Duggan
Edited byAndrew Marcus
Distributed by
Release date
  • February 13, 2019 (2019-02-13) (United States)
Running time
89 minutes
CountryUnited States
Budget$31 million[2]
Box office$48.8 million[3]

The film was theatrically released in the United States on February 13, 2019, by Warner Bros. Pictures, and in international territories by Netflix on February 28, 2019. The film grossed over $48 million and received generally positive reviews from critics, who praised Wilson's performance.[4]



In Australia, during the early 1990s, a young Natalie watches the romantic comedy Pretty Woman, during which her alcoholic mother crushes her spirit and enthusiasm by telling her that women like them do not get happy endings in real life. Twenty-five years later, Natalie is working as an architect in New York City. She has low self-esteem and is treated as a pushover by her colleagues and a new client named Blake, a handsome billionaire, who mistakes her for an assistant during a key meeting. She rebuffs her best friend Josh after he invites her to a karaoke bar and chastises her friend and assistant, Whitney (after catching her watching the romantic comedy The Wedding Singer in the office), cynically ranting about romantic comedies and their cliches.

On her way home from the office, Natalie is accosted by a mugger on the subway. After a struggle in which she ultimately repels her attacker, she knocks herself unconscious by clumsily walking head-first into a steel girder. When Natalie wakes up, she finds herself in a hospital and is greeted by an attractive doctor, who immediately starts flirting with her. Unnerved and confused, Natalie walks outside and notices New York now looks and smells much better than it usually does. She is nearly run over in the street by a limousine, out of which steps an apologetic, genial version of Blake, who is now speaking with an Australian accent. Blake drops her off at home and, before leaving, writes his phone number on flower petals, which he then dumps haphazardly into her upturned hat.

Still confused, Natalie enters her apartment, which she finds to be much larger and nicer than before. Her previously-unruly dog is now well-groomed and obedient, her closet is stocked with a dizzying array of shoes, and her grumpy neighbor Donny (who mysteriously appears in her apartment) is now behaving flamboyantly, having seemingly become her stereotypical gay best friend. At work, everyone is behaving nicely with her, except for her former assistant, Whitney, who is now her rival. Still flummoxed by all the changes, Natalie goes for a walk with Josh. As they go through the park, Josh helps a choking woman who turns out to be a gorgeous swimsuit model and "yoga ambassador" named Isabella. There appears to be an instant spark between the two, and they go for a drink together, leaving Natalie alone. As she walks by herself, Natalie notices more strange changes (including ambient sounds that conveniently censor her cursing), and she finally realizes that she's stuck in a PG-13 romantic comedy.

Natalie then sets out to undo everything, thinking that if she can re-create the circumstances that led to her being knocked unconscious, she can return to her previous life. She finds the mugger on the subway platform again, but he runs away from her. As she is about to step off the platform into the path of an approaching subway train, she's pulled aside at the last moment by an "Officer Hansom." When she cynically asks if he is saving her life, he replies that he's arresting her for having jumped (and fallen over) the turnstile earlier. At the police station, they will not allow Natalie to use her phone to make her one phone call, and as she has none of her friends' or co-workers' numbers memorized, she resorts to tossing the petals containing Blake's number into the air, and they fall in the correct order. She calls Blake, who picks her up, and Natalie, thinking that she can end her imprisonment in the rom-com by 'getting the guy' (Blake), accepts Blake's invitation to dinner.

Following an off-screen makeover montage with Donny, Natalie goes on a lovely date with Blake on his yacht, a date which ends with a romantic kiss in the rain in the middle of the street. Much to Natalie's disappointment, they are unable to actually sleep together (due to the PG-13 rating), and Natalie is further distraught when nothing changes after Blake tells her that he loves her. After an awkward encounter between Josh and Blake in her apartment, Natalie and Blake run into Josh and Isabella the next day, and they are invited to Isabella's place in the Hampton's for a party. At the party, Natalie realizes she actually loves Josh just before Josh and Isabella's engagement is announced.

After a night at a karaoke bar, during which Natalie sings and tries wooing Josh away from Isabella, Natalie wakes up and finds Blake trying to pass off her ideas as his own to his father on the phone. Natalie breaks up with him and runs to stop Josh's wedding. While giving a dramatic speech in the chapel, she realizes that what she really needed all along was not the love of her 'soul mate,' but just to love herself. She leaves the ceremony and steals the couple's wedding car, which is parked outside. Just as she's keen on starting her life anew, she crashes the car into an obstacle and is knocked unconscious.

Natalie wakes up in a hospital again and is told by a dour doctor that she was in an induced coma for 18 hours. She happily discovers that she is back in her reality. With her newly-discovered self-esteem, Natalie returns to work and delivers a presentation to Blake, who likes Natalie's pitch. Natalie then apologizes to Josh, he reveals that he's been interested in her all along, and the two kiss. The film ends with a large dance number in the streets of New York with Natalie singing about love.



On May 23, 2016, it was reported that Rebel Wilson would star as Natalie in an untitled romantic comedy film by New Line Cinema, from an original script by Erin Cardillo and rewrite by Dana Fox and Katie Silberman, while producers would be Todd Garner, Grant Scharbo, and Gina Matthews.[5] On March 22, 2017, Todd Strauss-Schulson was hired to direct the film, titled Isn't It Romantic. On May 10, Adam DeVine, who had previously co-starred with Wilson in the first two Pitch Perfect movies, and Liam Hemsworth were cast in the film to play love interests in Natalie's life.[6] Priyanka Chopra was also cast in the film in May.[7] On June 14, 2017, Betty Gilpin was added, playing Natalie's assistant Whitney, one of her best friends.[8]

Principal photography on the film began on July 10, 2017, in New York City.[9][10]


Isn't It Romantic was theatrically released in the United States on February 13, 2019, by Warner Bros. Pictures.[11] The film was released internationally on February 28, 2019, by Netflix.[1]

Home MediaEdit

Isn't It Romantic was released on DVD/Blu-Ray on May 21, 2019.


Box officeEdit

In the United States and Canada, Isn't It Romantic was released alongside Happy Death Day 2U, and was projected to gross around $22 million from 3,300 theaters in its six-day opening weekend.[12] After not holding Tuesday night previews, the film made $1.8 million on its first day, Wednesday, and $4.4 million on Valentine's Day, for a two-day total of $6.2 million.[2] It went on to debut to $14.2 million over the weekend (a five-day gross of $20.4 million), finishing third at the box office.[13] The film dropped 47% in its second weekend, making $7.5 million and finishing fifth.[14]

Critical responseEdit

On review aggregator website Rotten Tomatoes, the film holds an approval rating of 69% based on 152 reviews, with a weighted average rating of 6.14/10. The website's critical consensus reads, "It follows as many genre conventions as it mocks, but Isn't It Romantic is a feel-good rom-com with some satirical bite – and a star well-suited for both."[15] On Metacritic, the film has a weighted average score of 60 out of 100, based on 32 critics, indicating "mixed or average reviews".[16] Audiences polled by CinemaScore gave the film an average grade of "B" on an A+ to F scale, while those at PostTrak gave it an average 3.5 out of 5 stars and a 50% "definite recommend."[13][17]

Australian publication QNews reviewed the film positively, with Peter Gray saying it was "one of the better example[s] of the genre, and it helps that its cast are all wholly capable of both playing to and against the stereotypes."[18]


  1. ^ a b Taran Adarsh [@taran_adarsh] (31 January 2019). "Priyanka Chopra starrer #IsntItRomantic to stream on #Netflix... Will launch on 28 Feb 2019 in #India and all #Netflix territories outside of the US and Canada... Costars Rebel Wilson, Liam Hemsworth and Adam DeVine... Glimpses:" (Tweet) – via Twitter.
  2. ^ a b D'Alessandro, Anthony (February 15, 2019). "'Alita: Battle Angel' Gets The Most Love At Valentine's Day B.O. With $8.7M & 'A-' CinemaScore – Update". Deadline Hollywood. Retrieved February 15, 2019.
  3. ^ "Isn't It Romantic (2019)". Box Office Mojo. IMDb. Retrieved May 3, 2019.
  4. ^ Trilby Beresford; Katie Kilkenny (February 12, 2019). "Isn't It Romantic': What the Critics Are Saying". The Hollywood Reporter. Retrieved March 17, 2019.
  5. ^ a b McNary, Dave (May 23, 2016). "Rebel Wilson to Star in Romantic Comedy for New Line (EXCLUSIVE)". Variety. Retrieved July 11, 2017.
  6. ^ a b c Kit, Borys (May 10, 2017). "Adam Devine, Liam Hemsworth Join Rebel Wilson in 'Isn't It Romantic' (Exclusive)". The Hollywood Reporter. Retrieved July 11, 2017.
  7. ^ a b Kroll, Justin (May 30, 2017). "Priyanka Chopra Joins Rebel Wilson's 'Isn't It Romantic,' 'A Kid Like Jake' (EXCLUSIVE)". Variety. Retrieved July 11, 2017.
  8. ^ a b Hipes, Patrick (June 14, 2017). "Betty Gilpin Joins Rebel Wilson In New Line's 'Isn't It Romantic'". Deadline Hollywood. Retrieved July 11, 2017.
  9. ^ Perry, Spencer (July 10, 2017). "Production Begins on New Line's Isn't It Romantic?". Retrieved July 11, 2017.
  10. ^ "Rebel Wilson screams and waves her arms while filming her new movie". Mail Online. July 10, 2017. Retrieved July 11, 2017.
  11. ^ D'Alessandro, Anthony (May 3, 2017). "'Godzilla Vs. Kong', 'Game Night' Among Many Warner Bros. Release Date Changes For 2018 & Beyond". Deadline Hollywood. Retrieved July 11, 2017.
  12. ^ D'Alessandro, Anthony (February 12, 2019). "'Alita' & 'Happy Death Day 2U' In A Knife Fight At The Presidents Day Weekend B.O." Deadline Hollywood. Retrieved February 12, 2019.
  13. ^ a b D'Alessandro, Anthony (February 16, 2019). "'Alita's Agita At The Domestic B.O.: James Cameron Production Headed To $37M+ 5-Day". Deadline Hollywood. Retrieved February 16, 2019.
  14. ^ D'Alessandro, Anthony (February 24, 2018). "'How To Train Your Dragon: The Hidden World' Ablaze With $55M+ Franchise Record Opening & Second Best February Animated Pic Debut". Deadline Hollywood. Retrieved February 24, 2019.
  15. ^ "Isn't It Romantic (2019)". Rotten Tomatoes. Fandango Media. Retrieved May 20, 2019.
  16. ^ "Isn't It Romantic reviews". Metacritic. CBS Interactive. Retrieved March 12, 2019.
  17. ^ "Find CinemaScore" (Type "Isn't It Romantic" in the search box). CinemaScore. Retrieved February 18, 2019.
  18. ^ "REVIEW: Rebel Wilson sends up rom-com genre in 'Isn't It Romantic'". QNews. 2019-03-10. Retrieved 2019-03-16.

External linksEdit