GTV (Philippine TV network)

GTV (Good TV), stylized as Gtv, is a Philippine free-to-air television network owned and operated by the Citynet Network Marketing and Productions Inc., a wholly owned subsidiary of GMA Network Inc. It was launched on February 22, 2021, replacing GMA News TV on its flagship station, UHF Channel 27 Metro Manila and its provincial relay stations.[1][2][3][4][5] It is a sixth overall secondary television brand of GMA Network since its inception in 1995 as Citynet Television. The network produces programmes from studios located at the GMA Network Center, EDSA corner Timog Avenue, Diliman, Quezon City. The network's primary transmitter facility is located at the GMA Tower of Power site, Tandang Sora, Barangay Culiat, Quezon City and it operates daily from 5:30 a.m. to 12:00 midnight.

GTV
TypeFree-to-air television network
Country
Philippines
Slogan
  • Keeping it Good
  • The News You Trust and New Shows to Love
TV stationsList of GTV stations
5.6% (2020 Nielsen National Urban Television Measurement)
HeadquartersGMA Network Center, EDSA cor. Timog Ave. Diliman, Quezon City, Philippines
Broadcast area
Nationwide
OwnerCitynet Network Marketing and Productions Inc.
ParentGMA Network Inc.
Key people
  • Felipe L. Gozon (Chairman and CEO, GMA Network)
  • Gilberto R. Duavit Jr. (President and COO, GMA Network)
  • Felipe S. Yalong (Executive Vice-President for CFO, GMA Network)
  • Lilybeth G. Rasonable (Senior Vice-President for Entertainment Group, GMA Network)
  • Marissa L. Flores (Senior Vice-President for News and Public Affairs, GMA Network)
  • Elvis B. Ancheta (Senior Vice President, GMA Engineering)
Program image: Dobol B TV Testcard
Launch date
February 22, 2021 (2021-02-22)
Former names
GMA News TV (2011–2021)
Picture format
480i (SDTV)
Sister channels
GMA
Heart of Asia
Hallypop
I Heart Movies
Official website
GTV Facebook Page
LanguageFilipino
English

HistoryEdit

As GMA News TV (2011-2021)Edit

GTV was first known as GMA News TV, a channel which primarily focuses on all-news and public service, as part of GMA News and Public Affairs's plans to expand its presence on free-to-air television as well as retaining some lifestyle and public affairs program from its predecessor, QTV/Q Channel 11. The channel was unveiled on February 7, 2011 on 24 Oras, GMA's flagship nightly newscast., The news channel launched on February 28, 2011 with its tagline, Oras-Oras, Alam Ko! (lit. Everytime, I Know).[6][7][8]

It launches wide variety of news and public affairs and entertainment-produced programs to serve its audience, such as existing programs that carried over from QTV, including Balitanghali, Live on Q (which rebranded as News TV Live and later News Live), Day Off!, Tonight with Arnold Clavio, and Ang Pinaka, as well as new programs that been launched and introduced to the channel, including Dobol B sa News TV, State of the Nation with Jessica Soho, News to Go, Balita Pilipinas (both Primetime and weekday edition, dubbed as Balita Pilipinas Ngayon), Kape at Balita, News TV Quick Response Team, On Call: Serbisyong Totoo. Ngayon., Bawal ang Pasaway kay Mareng Winnie, Mars, Personalan, Pop Talk, Wagas, Investigative Documentaries, Motorcycle Diaries, Power House, In the Limelight, Reel Time, Front Row and more. The channel became popular to the audience, and just a few months, the channel became The Philippines' No.1 News Channel. [9]

From its launch to 2019, ZOE Broadcasting Network (now under blocktime agreement with ABS-CBN as A2Z after the former's shutdown and legislative franchise denial) served as an originating affiliate and flagship station of GMA News TV, as a result of a blocktime lease agreement between ZOE Broadcasting and GMA's subsidiary Citynet Network Marketing and Productions in 2005, allowing the latter to lease the entire airtime of DZOE-TV 11 Manila, in exchange for upgrading the former's facilities and an off-peak timeslot for its programs on Channel 11 and GMA Network.[10] However, due to increasing lease payments of GMA Network to ZOE Broadcasting which is accompanied with decreased revenues of GMA, the two networks announced on April 24, 2019 that they will terminate the agreement by the end of May 2019. As a result, GMA News TV Manila was reassigned to analog Channel 27, which was being used for digital test broadcast of GMA Network, on June 4. In turn, DTV operations of GMA were transferred on a permanent frequency, UHF Channel 15 (479.143 MHz), which was being used since May 15.[11]

In line with the government's protocol of imposing "Enhanced Community Quarantine" (ECQ, also known as "Luzon Lockdown") due to the COVID-19 pandemic outbreak, GMA News TV temporarily went off air on March 19, 2020[12][13] and has returned on air 2 days later, March 21, with limited broadcasting hours, with Dobol B sa News TV as a provisional programming, expands its broadcast (for the first time, wherein the afternoon programming of DZBB was introduced and included in the program lineup) from Mondays to Sundays from 6am to afternoon until the simulcast of 24 Oras (both weekday and weekend edition) and signs-off right after the newscast.[14] On April 13, 2020, the channel resumed its regular primetime programming after 24 Oras, with launching of "New Normal: The Survival Guide", and Power Block: Serbisyong Totoo on Primetime as its provisional primetime blocktime. While its full programming restored by September 21. With returning of some weekday and weekend regular (reruns) and new programs.

On November 21, 2020, Sports Interactive Network, (an affiliate news portal of GMA) published an article that the network announce plans for a possible reformat of GMA News TV into a news, sports and variety channel which is similar to the old format of Citynet Television and QTV. The plans were unveiled following GNTV's gradual shift away from its original news channel format and towards "general" entertainment and sports since September 2020, which includes acquisition of broadcast rights to NCAA and PSL games (which is the main reason of GTV's rebrand), a simulcast of its sister digital channel Hallypop (until it cancelled in the 4th Quarter of 2020), and additional entertainment programs from its mother station GMA Network due to increase of its commercial load.[15]

As GTV (2021–present)Edit

On February 9, 2021, GMA Network announced that GMA News TV would be relaunched as GTV on February 22, with the teaser featuring a voice over said that the channel will have "The big change is about to happen; and it's gonna be Good!".[16][17][3][4][5]

GMA News TV's presentation was dramatically overhauled on the same date of its relaunch as GTV.[18][19]

According to some of GMA executives in their media conference which took place in days before GTV launched, they took one year to plan on relaunching News TV as GTV due to the needs of its viewers and more variety for younger and "young-at-heart" viewers. While retaining most in-house programs of GMA News TV, GTV carries news and public affairs with the addition of entertainment, variety, lifestyle and sports programs which is similar to the old format of what Citynet Television and QTV/Q had done before. The international counterpart of GTV's predecessor is still operational even after February 28, 2021, a decade after its original domestic counterpart was launched. Unlike its predecessor, the channel is using Taglish language, which is similar to QTV era (even the programming is in full Filipino language).

ProgrammingEdit

GTV's programming includes the upcoming sports coverages such as NCAA Philippines and PSL; and the entirety of News TV's existing programming such as weekly public affairs series and newscasts (including Balitanghali, State of the Nation, GMA Regional TV Weekend News (under the new name Regional TV Weekend News as delivered Tagalog language into biggest news by the provinces), GMA Regional TV Strip as the Top 5 Flagship Newscast of GMA Regional TV consisting of Balitang Amianan (North Central Luzon, GMA Dagupan), Balitang Bicolandia (Bicol Region, GMA Bicol), One Western Visayas (Western Visayas, GMA Iloilo), Balitang Bisdak (Central and Eastern Visayas, GMA Cebu) and One Mindanao (Mindanao, GMA Davao), the TV simulcasts of Super Radyo DZBB programs (under the new name Dobol B TV) and simulcast airing of 24 Oras and 24 Oras Weekend, along with movie blocks, dramas, Asianovelas, game shows and animated series similar to its sister channel GMA, as well as sports programs.[3][5] In addition, GTV is also slated to air some classic anime that used to air on GMA.[20]

The channel is mainly targeted to the younger audiences.[4]

AvailabilityEdit

GTV is seen via regular free-to-air television on Channel 27 in Metro Manila, Cebu and Davao and other 24 regional stations nationwide. Aside from GTV's main analog signal, it is a must-carry channel on all cable and satellite TV providers nationwide. This channel is also available as a digital subchannel through GMA's main digital transmitters in Metro Manila, Ilocos Sur, Baguio, Batangas, Cebu, Cagayan de Oro and Davao.

ReferencesEdit

  1. ^ GMA Network. "Something good is coming this 2.22!". YouTube. Retrieved February 10, 2021.
  2. ^ Anarcon, James Patrick. "GMA News TV rebranded as Gtv following launch of entertainment programs". Pep.ph. Retrieved 2021-02-10.
  3. ^ a b c "The news you trust and new shows to love: GMA News TV is now GTV". GMANetwork.com. 19 February 2021. Retrieved 19 February 2021.
  4. ^ a b c "GTV offers more variety for 'young and young at heart' audience". GMA News Online. 19 February 2021. Retrieved 19 February 2021.
  5. ^ a b c Cua, Aric John Sy (19 February 2021). "GMA News TV to rebrand to GTV". The Manila Times. Retrieved 20 February 2021.
  6. ^ "GMA-7 launches GMA News TV on Channel 11". PEP.ph. February 2, 2011. Retrieved November 1, 2020.
  7. ^ "GMA Network launches GMA News TV". GMA News Online. February 5, 2011. Retrieved November 1, 2020.
  8. ^ "GMA News TV goes on air". GMA News Online. February 28, 2011. Retrieved November 1, 2020.
  9. ^ GMA News TV Station ID (in Filipino). gmatv. February 7, 2011. Retrieved November 1, 2020 – via YouTube.
  10. ^ "GMA Network partners with Zoe Broadcasting Channel 11". Philstar. The Philippine Star. April 28, 2005. Retrieved April 28, 2005.
  11. ^ Melegrito, JM (April 28, 2019). "ZOE Broadcasting to end Blocktime Agreement with GMA Network". DTV Pilipinas. Retrieved November 1, 2020.
  12. ^ "GMA News TV temporarily goes off the air amid Luzon lockdown". CNN Philippines. March 18, 2020. Retrieved March 19, 2020.
  13. ^ Aguilar, Krissy (March 19, 2020). "GMA News TV temporarily signs off due to 'current state of calamity'". Inquirer.net. Retrieved March 19, 2020.
  14. ^ Mendoza, Red (March 20, 2020). "GMA News TV, CNN Philippines to return on air". The Manila Times. Retrieved March 24, 2020.
  15. ^ "GMA 7 beats TV5 for right to broadcast NCAA games, says source". Spin.ph. Retrieved November 21, 2020.
  16. ^ GMA Network. "Something good is coming this 2.22!". YouTube. Retrieved February 10, 2021.
  17. ^ Anarcon, James Patrick. "GMA News TV rebranded as Gtv following launch of entertainment programs". Pep.ph. Retrieved 2021-02-10.
  18. ^ "GTV 27 First Sign ON February 22, 2021". YouTube. Retrieved February 22, 2021.
  19. ^ GMA Network. "GTV: We give you everything good! | Station ID". YouTube. Retrieved February 22, 2021.
  20. ^ "GTV to air classic anime favorites Pokémon, Dragon Ball Z GMA Telesine Starting July 4,2021". GMA News Online. 19 February 2021. Retrieved 19 February 2021.