Frog Design Inc.

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Frog (styled as frog) is a global creative consultancy founded in 1969 by industrial designer Hartmut Esslinger in Mutlangen, Germany, where it was first named “esslinger design”.[3][4] Soon after it moved to Altensteig, Germany, and then to Palo Alto, California, and ultimately to its current headquarters in San Francisco, California. The name was changed to frog design in 1982 (the name apparently originating from an acronym for Esslinger's home country, the Federal Republic of Germany. frog design was originally printed lower-case as an expression of its belief in a democratic place of work, where ideas are openly and freely shared[5]), and was restyled as frog in 2011. It was acquired by Capgemini in 2021 and is now a part of Capgemini Invent. [6]

Frog Design Inc.
IndustryDesign firm, industrial design, interaction design, management consulting, software engineering, organization design,[1] Venture Management[2]
Founded1969 (1969)
FounderHartmut Esslinger
United States
Area served
Key people
Andy Zimmerman
(Managing Director of Capgemini Invent NA & frog)
Number of employees
500+ (2019)


The firm's first designs, in 1969, were for WEGA,[7][8] a German radio and television manufacturer that was later acquired by Sony. frog continued to work for Sony and designed the Trinitron television receiver in 1975, and several editions of the Walkman.[9][10] Their first designs for computer manufacturers were for proprietary systems by CTM (Computertechnik Müller) in 1970 and Diehl Data Systems in 1979. More prominent are the designs for Apple Computer, starting with the case of the portable Apple IIc, introducing the Snow White design language used by Apple during 1984–1990, and continuing with several Macintosh models.[11] The firm designed Sun's SPARCstations in 1989[12] and the NeXT Computer in 1987.[13]

In August 2004, the company announced that Flextronics International, a large electronics manufacturing services provider, was taking an equity stake in the company. frog was later acquired by engineering firm Aricent, which itself was acquired by Altran, which was in turn acquired by its current parent company, the consulting firm Capgemini, in 2019. Today, frog is organized under the “Capgemini Invent” umbrella, integrating staff from Fahrenheit 212, Idean, June21, and Capgemini Invent into the frog brand.[14]

See alsoEdit


  1. ^
  2. ^
  3. ^ Hartmut Esslinger (27 May 2009). A Fine Line: How Design Strategies Are Shaping the Future of Business. John Wiley & Sons. pp. 4–. ISBN 978-0-470-50041-5. Retrieved 4 March 2013.
  4. ^ "About frog - LinkedIn". LinkedIn.
  5. ^ Hartmut Esslinger (27 May 2009). A Fine Line: How Design Strategies Are Shaping the Future of Business. John Wiley & Sons. p. 6. ISBN 978-0-470-50041-5. Retrieved 4 March 2013.
  6. ^ "Capgemini Invent boosts its strategy, technology and design services". 2021-06-23.
  7. ^ "Hartmut Esslinger". Industrial Designers Society of America - IDSA. 2020-09-23. Retrieved 2021-09-12.
  8. ^ Esslinger, Hartmut (2020-09-05). "Early frog Hero: Paul Hildinger". Retrieved 2021-09-12.
  9. ^ "Frog50 | 50 Years of Design and Innovation". frog design. Retrieved 2021-09-12.
  10. ^ Kuang, Cliff (2009-07-17). "Catching Up With Hartmut Esslinger, Design Genius". Fast Company. Retrieved 2021-09-12.
  11. ^ Luke Dormehl (2 August 2012). The Apple Revolution: Steve Jobs, the counterculture and how the crazy ones took over the world. Random House. pp. 288–. ISBN 978-1-4481-3136-5. Retrieved 4 March 2013.
  12. ^ David Bramston (25 November 2008). Basics Product Design 01: Idea Searching. AVA Publishing. pp. 89–. ISBN 978-2-940373-76-5. Retrieved 4 March 2013.
  13. ^ Owen W. Linzmayer (2004). Apple Confidential 2.0: The Definitive Story of the World's Most Colorful Company. No Starch Press. pp. 209–. ISBN 978-1-59327-010-0. Retrieved 4 March 2013.
  14. ^ "A new era for frog and its partners". frog design. Retrieved 2021-09-05.

External linksEdit