The first episode of the Brazilian situation comedy Tá no Ar premiered on the Globo Network on Thursday night, April 10, 2014. It was written by series creators Marcelo Adnet and Marcius Melhem, and directed by Maurício Farias.

"Episode 1"
Tá no Ar episode
Marcelo Adnet parodying the presenter Silvio Santos.
Episode no.Season 1
Episode 1
Directed byMaurício Farias
Written byMarcelo Adnet
Marcius Melhem
Original air dateApril 10, 2014 (2014-04-10)
Running time28 minutes
Guest appearance
  • Ricardo Macchi was himself.[1]
Episode chronology
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"Episode 2"

This episode received generally positive reviews from critics, particularly for the writing and the parodies. According to Ibope, the episode were watched by 3.03 million viewers during their original broadcast in São Paulo and Rio de Janeiro, the two major advertising markets in Brazil.




"Marcius was very generous to me. He's a guy who knows much better than I the station [sic]. He gave me a lot of freedom to be who I am."
—Marcelo Adnet about the "help" that Marcius gave him.[2]

On January 28, 2013, comedian Marcelo Adnet is hired by TV Globo, after leaving the MTV Brasil.[3][4]

His first program, O Dentista Mascarado,[5][6] created by Fernanda Young and Alexandre Machado, had low ratings, which resulted in its cancellation after 12 episodes.[7] After the end of the program, Adnet was added to the cast of Fantástico, producing parody and entertainment blocks.[8][9] However, he eventually left the program later.[10][11]

Later, TV Globo asked Marcius Melhem,[12] who had just finished Os Caras de Pau, produces a comedy show starring Adnet.[13] Melhem created a sketches program, but with a different style from the other programs of this format in Brazil,[2] very similar to TV Pirata, satirical series that made a success on TV Globo in the 1980s.



The premiere took place on April 10, 2014, proceeding Doce de Mãe, composing the third slot of Thursday shows, which is usually displayed between 11:30 PM–12:30 AM.


Marcelo Adnet plays various characters.
Danton Mello, supporting actor.
Marcelo Adnet
Marcius Melhem
Danton Mello
Carol Portes
Georgiana Góes
Luana Martau
Maurício Rizzo
Márcio Vito
Renata Gaspar
Verônica Debom
Welder Rodrigues





In its original airing on the Globo network, the first episode of Tá no Ar acquired a 10.0 Ibope Rating and 24,4 percent share of the audience, considering the measurement to Greater São Paulo.[15] It was viewed in approximately 620,000 homes, considering that in the 2014-15 season, one point equals 62,000 homes.[16] In terms of total viewers, the episode was watched by 1.93 million. In the 2014-15 season, each point represents 193.281 viewers.[17] In Rio, the second largest advertising market in Brazil, the episode acquired an 11.0 Ibope Rating.[18] Approximately 429,000 households and 1.1 million viewers watched the episode. This hearing is considered "satisfactory".



The debut of the series was well received by critics. Fernando Oliveira, of R7, labeled it "best premiere", and highlighted the satires and references to other programs.[19] Mauricio Stycer, of Universo Online (UOL), was positive, and highlighted the parody of a northeastern activist.[20]


  1. ^ "Ricardo Mito". Blog Tá no Ar: A TV na TV da Rede Globo. Gshow. April 11, 2014. Retrieved April 11, 2014.
  2. ^ a b Ribeiro, Marcela (March 25, 2014). "Com Adnet, Globo ironiza programação de concorrentes em novo humorístico". UOL Entretenimento. Universo Online. Retrieved April 11, 2014.
  3. ^ "Fantástico - Marcelo Adnet é o mais novo contratado da TV Globo". Retrieved 2015-04-16.
  4. ^ "Globo tenta resgatar "o velho" Adnet « Quanto Drama! –". Archived from the original on 2015-03-30. Retrieved 2015-04-16.
  5. ^ "Marcelo Adnet vai estrelar sжrie na Globo | O POVO Online". Retrieved 2015-04-16.
  6. ^ "Marcelo Adnet terá jornada dupla na Globo com seriado e quadro no "Fantástico" - BOL Notícias". Retrieved 2015-04-16.
  7. ^ "Série de Adnet não deve ter nova temporada na Globo | Outro Canal | Folha". 2010-11-28. Retrieved 2015-04-16.
  8. ^ "Marcelo Adnet vira comentarista de futebol no 'Fantástico' | Entretenimento | Notícias |". Retrieved 2015-04-16.
  9. ^ "Marcelo Adnet defende seu quadro no Fantástico: 'Opinião, cada um tem a sua' | Virgula". 2013-09-16. Retrieved 2015-04-16.
  10. ^ "F5 - Colunistas - Ricardo Feltrin - Após fiasco, Marcelo Adnet deve deixar o "Fantástico" - 06/09/2013". Retrieved 2015-04-16.
  11. ^ "Marcelo Adnet não agrada e deve deixar o "Fantástico" - Entretenimento - BOL Notícias". Retrieved 2015-04-16.
  12. ^ "Marcelo Adnet terå programa com Marcius Melhem na Globo - NaTelinha". Retrieved 2015-04-16.
  13. ^ "Marcelo Adnet vai comandar "Tá No Ar", novo programa da Globo". Retrieved 2015-04-16.
  14. ^ "Conheça toda a trupe de Tá no Ar: a TV na TV | Tá no Ar: a TV na TV". Retrieved 2015-04-16.
  15. ^ "Tá no Ar, novo programa de Adnet, estreia com 10 pontos no Ibope". O Fuxico. Retrieved January 14, 2015.
  16. ^ "Ponto no Ibope equivale a 62 mil domicílios na Grande São Paulo - Audiência da TV - O Planeta TV". 2013-01-19. Retrieved 2015-04-16.
  17. ^ "Ibope reajusta valor do ponto de audiência |". 2014-01-22. Retrieved 2015-04-16.
  18. ^ "'Tá no ar' faz ótima estreia com 10 pontos no RJ e 11 em SP - Patrícia Kogut, O Globo". Retrieved 2015-04-16.
  19. ^ Oliveira, Fernando (April 11, 2014). "Melhor estreia da Globo, 'Tá no Ar: a TV na TV' é a redenção do talentoso Marcelo Adnet na emissora". Mundo da TV. R7. Archived from the original on April 13, 2014. Retrieved April 11, 2014.
  20. ^ Stycer, Mauricio (April 11, 2014). ""Tá no Ar" faz crítica rápida, mas certeira dos absurdos da TV". Blog do Mauricio Stycer. Universo Online. Retrieved April 11, 2014.