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"Endless" is a song recorded by Romanian singer Inna for her second studio album, I Am the Club Rocker (2011). The song was released on 10 January 2012 by Ultra Records, as the fourth single from the album. It was written and produced by Play & Win members Sebastian Barac, Radu Bolfea and Marcel Botezan. A flamenco-influenced mid-tempo club-ballad, "Endless" features an acoustic and Spanish guitar in its instrumentation.

"Endless"
Shot of Inna in grey underwear and high heels.
Single by Inna
from the album I Am the Club Rocker
Released10 January 2012
FormatDigital download
Length3:14
LabelUltra
Songwriter(s)
  • Sebastian Barac
  • Radu Bolfea
  • Marcel Botezan
Producer(s)Play & Win
Inna singles chronology
"Un Momento"
(2011)
"Endless"
(2012)
"Wow"
(2012)

Music critics gave favorable reviews of the track, pointing it out as a highlight on I Am the Club Rocker. At the 2011 Balkan Music Awards, the song won in the Best Song in the Balkans from Romania in 2011 category. To promote "Endless", an accompanying music video was shot by Alex Herron and uploaded onto Inna's YouTube channel on 24 November 2011 to positive response. It was connected to the International Day for the Elimination of Violence against Women, which is observed on 25 November. The singer had also launched a foundation against domestic violence simultaneously with the video's release. She further promoted the recording through various live performances. Commercially, "Endless" reached the top ten in Romania and Slovakia.

Background and compositionEdit

"Endless" was written and produced by Romanian trio Play & Win members Sebastian Barac, Radu Bolfea and Marcel Botezan.[6] Although picked as the fourth single from her second studio album, I Am the Club Rocker, it did not receive a standalone release, with a 24-remix digital extended play (EP) instead made available for digital download on 10 January 2012 by Ultra Records.[7]

A mid-tempo "club-ballad", "Endless" features an acoustic and Spanish guitar in its instrumentation.[1][2][3][4] Jon O'Brien from AllMusic labelled the track — along with her previous single "Un Momento" (2011) — as "summery flamenco-tinged", and wrote that it "provide[s] the necessary Mediterranean 'booze cruise' vibes".[5] Kevin Apaza from Direct Lyrics stated: "'Endless' is not your typical Inna party-ready tune, but one in which she shows her more vulnerable side, in a mellow synth production [...] which creates a really nice care-free atmosphere."[4]

Reception and accoladesEdit

Music critics met the single with generally favorable reviews. German magazine Laut writer Kai Butterweck pointed out "Endless" as one of the highlights on I Am the Club Rocker, calling it "slightly spherical".[8] Similarly, an editor from German radio station BB Radio wrote: "[...] one of the most extraordinary titles on the album. Very spherical − it is particularly noticeable that even the acoustic guitar in the background sounds as if it was from another world."[3][9] Although favoring the recording, Direct Lyrics's Apaza did not feel it would be commercially successful in European markets.[4] Both Apaza and Jonathan Hamard from Pure Charts called it a good and "intelligent" single release for the fall–winter period.[4][10] A Musique Radio editor saw "Endless" as "efficient" and a "future hit" resembling her past material,[11] while Pro FM listed the recording in their list of "16 hits with which Inna made history".[12] "Endless" won Best Song in the Balkans from Romania for 2011 at the 2011 Balkan Music Awards, with Inna also receiving a nod for herself in the Best Female Artist in the Balkans for 2011 category.[13]

Upon its release, "Endless" entered several European record charts. On the Russian airplay chart, the song debuted at number 255 on 12 November, reaching its peak position at number 181 on 26 November 2011.[14] On the Romanian Top 100, the track peaked at number five in the week ending 12 February 2012, marking Inna's sixth top ten single in Romania, as well as her first in over one year.[15] "Endless" also reached number nine in the radio charts of Slovakia and number 51 in Czech Republic,[16][17] while peaking at positions 22 and 42 on the Wallonian Dance and Ultratip component charts, respectively.[18][19]

Music videoEdit

An accompanying music video for "Endless" was shot by Alex Herron, whom Inna had previously collaborated with for "Sun Is Up" (2010), "Club Rocker" (2011) and "Un Momento" (2011).[20] It was uploaded onto her YouTube channel on 24 November 2011 as a contribution to the International Day for the Elimination of Violence against Women on 25 November.[20][21] Her Bring the Sun in My Life foundation was also launched, which enabled female victims of domestic violence to be counseled by campaign partners in Europe to find solutions to their situations in order to live without physical suffering and psychological trauma.[22]

The video portrays Inna being verbally abused by her love interest, who aggressively argues in the background while she stares at the camera. Other scenes show her in bed with her partner, singing in front of a sunrise and performing subtle movements in a look used for the single's cover artwork. Towards the end of the visual — after what appears to be a scene of physical abuse — Inna rejects the man's attempt at minimising and reconciling, resulting in him taking his coat to leave.[21]

Reviewers regarded the music video positively. Pure Charts's Hamard called the clip "eye-catching", concluding that it highlights Inna's body image.[2] Similarly, a Musique Radio editor said that the visual used the singer's image "advantageously".[11] Apaza from Direct Lyrics saw it as a simple video with "lots of sensual poses" and close-up shots.[4] A UTV writer called the clip "interesting", while suggesting that it was inspired by Barbadian singer Rihanna's "Man Down" (2011) music video.[20]

Live performancesEdit

As part of her "Wow Session" series on YouTube, Inna performed the song in a setting similar to her "Wow" (2012) music video on 27 March 2012.[23] She also delivered a live performance of "Endless" at the World Trade Center Mexico City in September 2012 along with other material from I Am the Club Rocker.[24] In 2016, the singer performed a stripped-down version of the song in the same location and sang the track at festival Alba Fest held in Alba Iulia, Romania. On both occasions, the singer additionally sung a cover version of Justin Bieber's "Love Yourself" (2015).[25][26]

Track listingEdit

  • Digital remixes EP[7]
  1. "Endless" (Radio Edit) – 3:14
  2. "Endless" (Pulphouse Remix) – 4:50
  3. "Endless" (Audiodish Remix) – 5:54
  4. "Endless" (Diakar Remixxx) – 4:00
  5. "Endless" (DJ Turtle & Beenie Becker Remix) – 4:33
  6. "Endless" (Pat Farell Remix) – 5:31
  7. "Endless" (Phonk d'Or Mix) – 4:26
  8. "Endless" (Pulserockers Remix) – 5:04
  9. "Endless" (Slickers ReMix) – 4:06
  10. "Endless" (Speak One Reworked Radio Edit) – 3:28
  11. "Endless" (Speak One Reworked Extended Club Mix) – 5:30
  12. "Endless" (Speak One Reworked Radio Edit – Instrumental) – 3:26
  13. "Endless" (The Thin Red Club Mix) – 5:30
  14. "Endless" (Yvan Kay Radio Edit Next Gen Remix) – 3:56
  15. "Endless" (Yvan Kay Extended Next Gen Remix) – 4:56
  16. "Endless" (Yvan Kay Factory Rmx) – 4:54
  17. "Endless" (Yvan Kay The Rock Rules Remix) – 3:37
  18. "Endless" (Zampa Remix) – 6:31
  19. "Endless" (Zampa Tools Mix) – 6:05
  20. "Endless" (Timmy Rise & Barrington Lawrence Remix) – 5:59
  21. "Endless" (Ramy BlaZin Remix) – 6:44
  22. "Endless" (Adi Sina Remix) – 5:41
  23. "Endless" (LuKone Remix Radio Cut) – 3:36
  24. "Endless" (LuKone Remix Extended) – 6:15

ChartsEdit

Chart (2011–12) Peak
position
Belgium (Ultratip Wallonia)[18] 22
Belgium Dance (Ultratop Wallonia)[19] 42
Czech Republic (Rádio Top 100)[17] 51
Romania (Romanian Top 100)[15] 5
Russia Airplay (Tophit)[14] 181
Slovakia (Rádio Top 100)[16] 9

ReferencesEdit

  1. ^ a b Currinn, Jonathan. "Gig Review: Inna At The Wright Venue, Dublin". CelebMix. Retrieved 6 October 2017.
  2. ^ a b c Hamard, Jonathan (25 November 2017). "Inna en petite tenue pour le clip "Endless"" [Inna in underwear for her "Endless" music video] (in French). Pure Charts. Retrieved 6 October 2017.
  3. ^ a b c "CD-Check - Inna : I Am the Club Rocker" (in German). BB Radio. Archived from the original on 15 January 2016. Retrieved 11 May 2016. Italic or bold markup not allowed in: |publisher= (help)
  4. ^ a b c d e f Apaza, Kevin (26 November 2011). "Inna – Endless". Direct Lyrics. Retrieved 5 October 2017.
  5. ^ a b "I Am the Club Rocker – Inna | Songs, Reviews, Credits | AllMusic". AllMusic. All Media Network. Retrieved 11 May 2016.
  6. ^ I Am the Club Rocker (liner notes/ CD booklet). Inna. Roton. 19 September 2011.CS1 maint: others (link)
  7. ^ a b "Endless (Remixes) by Inna on iTunes". iTunes Store. 10 January 2012. Retrieved 7 October 2017.
  8. ^ Butterweck, Kai (6 January 2012). ""I Am the Club Rocker" von Inna - laut.de - Album". Laut (in German). Retrieved 11 May 2016.
  9. ^ "BB Radio - Inna - I Am the Club Rocker" (in German). BB Radio. Archived from the original on 15 January 2016. Retrieved 26 May 2016. Italic or bold markup not allowed in: |publisher= (help)
  10. ^ Hamard, Jonathan (15 November 2017). "La chanteuse Inna a choisi "Endless" : écoutez" [The singer Inna chose "Endless": listen] (in French). Pure Charts. Retrieved 6 October 2017.
  11. ^ a b "Inna: "Endless" nouvel extrait de l'album "I Am the Club Rocker"" [Inna: "Endless" new single from "I Am the Club Rocker"] (in French). Musique Radio. 14 December 2011. Retrieved 6 October 2017.
  12. ^ "16 hituri cu care Inna a facut istorie" [16 hits with which Inna made history] (in Romanian). Pro FM. Retrieved 10 June 2017.
  13. ^ "Balkan Music Awards 2012". Balkan Music Awards. Archived from the original on 7 February 2016. Retrieved 7 February 2016.
  14. ^ a b "Endless – Tophitru.com". Tophit. Retrieved 7 July 2015.
  15. ^ a b "Kiss FM Romanian Top 100". Romanian Top 100 (in Romanian). Kiss FM. 12 February 2012. Archived from the original on 1 June 2012. Retrieved 12 November 2016. Note: User may download the podcast named "Romanian Top 100 12 feb 2012 partea6" by clicking on 'Download' on the side menu.
  16. ^ a b "ČNS IFPI" (in Slovak). Hitparáda – Radio Top 100 Oficiálna. IFPI Czech Republic. Note: insert 201215 into search.
  17. ^ a b "ČNS IFPI" (in Czech). Hitparáda – Radio Top 100 Oficiální. IFPI Czech Republic. Note: Change the chart to CZ – RADIO – TOP 100 and insert 201203 into search.
  18. ^ a b "Ultratop.be – Inna – Endless" (in French). Ultratip.
  19. ^ a b "Ultratop.be – Inna – Endless" (in French). Ultratop Dance.
  20. ^ a b c "New Video: Inna, abuzata de iubit in videoclipul "Endless"" [New Video: Inna, abused by her lover in her new "Endless" clip] (in Romanian). UTV. Retrieved 6 October 2017.
  21. ^ a b "Inna – Endless | Official Music Video". YouTube. 24 November 2017. Retrieved 6 October 2017.
  22. ^ Obretin, Ana (25 November 2011). "Inna lansează o campanie socială împotriva violenţei domestice" [Inna launches a social campaign against domestic violence]. Gândul (in Romanian). Retrieved 6 October 2017.
  23. ^ "Inna – Endless | Live @ Wow Session". YouTube. 27 March 2012. Retrieved 6 October 2017.
  24. ^ "Concierto De Inna En El Pepsi Center WTC De México, Septiembre 2012" [Inna's concert in the Pepsi Center WTC de Mexico, September 2012] (in Spanish). StarMedia. 20 September 2012. Archived from the original on 13 August 2017. Retrieved 18 June 2017.
  25. ^ Orduña, Nancy (18 March 2016). "Detalles del concierto de Inna en México" [Details about Inna's concert in Mexico] (in Spanish). Star Media Latinoamerica. Archived from the original on 13 September 2016. Retrieved 25 August 2016.
  26. ^ Mezei, Andreea (28 May 2016). "Show cu Willy William, James Arthur și Inna la Alba Fest" [Show with Willy William, James Arthur and Inna at Alba Fest] (in Romanian). Alba 24. Retrieved 25 August 2016.

External linksEdit