Alia "Lia" Shelesh (born (1992-10-22)October 22, 1992), better known as SSSniperWolf, is an English-American YouTuber. After having uploaded Call of Duty Let's Play videos as sexysexysniper, Shelesh registered the "SSSniperWolf" YouTube channel in 2013, which rose to prominence in the following years. According to British Vogue in 2020, she is one of the most recognisable social media personalities associated with online video games.[4] In 2017, she shifted her focus from video game-related content to reaction videos.

SSSniperWolf
SSSniperWolf in 2022
Personal information
Born
Alia Shelesh

(1992-10-22) October 22, 1992 (age 31)
Liverpool, England
Nationality
  • British
  • American[1]
OccupationYouTuber
Organization(s)Channel Red, LLC.[2]
YouTube information
Also known assexysexysniper
Channel
Years active
  • 2011–2013 as sexysexysniper
  • 2013–present as SSSniperWolf
Genres
Subscribers34.4 million[3]
Total views24.8 billion[3]
100,000 subscribers2013
1,000,000 subscribers2015
10,000,000 subscribers2018

Last updated: April 5, 2024

Despite a prominent popularity, Shelesh is also one of the most controversial figures on the platform. In 2023, after receiving criticism for "freebooting" TikTok videos in her reaction-type content,[5][6] she was involved in an internet scandal involving allegations that she doxxed a critic, YouTuber jacksfilms, resulting in temporary demonetization. Following this, other allegations about her surfaced.

Life and career

Early life and career beginnings

Alia Shelesh was born on October 22, 1992 in Liverpool, England.[1] She is Turkish through her mother and Greek through her father.[1] Her family moved to the United States when she was six, at which age she started playing video games.[7][8]

Shelesh started uploading videos to her YouTube channel "sexysexysniper",[6][video 1] consisting of Let's Plays of games such as Call of Duty.[6] This channel was active in 2011[video 1] and 2012.[video 2] She moved to the SSSniperWolf channel in 2013,[6] on which her first video was a compilation of fails in Call of Duty: Black Ops II.[video 3] She derived her handle from Sniper Wolf, a character from the Metal Gear video game series.[1]

Rise in prominence and shift to reaction videos

In 2016, she featured on Day of Doom, an event that was hosted by id Software.[9][10][11] In 2017, she hosted the show Clickbait in which social media influencers competed in unusual challenges.[12][13][14] The show aired on the subscription service Fullscreen.[15] She also made an appearance on FANtasies, an anthology series.[16][17]

In early 2017, the genre of her content changed from entirely gaming-oriented to primarily reaction videos.[18][19] That year, her channel grew to over five million subscribers, and she was among the ten entrants in Forbes' "Top Influencers" list in the "Gaming" category for 2017.[20][21] In 2018, she appeared on an episode of Fear Factor[1] and on an episode of Ultimate Expedition.[22][23][24] In 2019, she was nominated in the 2019 Teen Choice Awards in the category "Choice Gamer"[25] and won the "Favorite Esports Star" award in the 2019 Kids' Choice Sports.[26][27] In 2019 and 2020, she won the Nickelodeon Kids' Choice Awards in the category "favorite gamer".[28][29]

In 2021, YouTube ranked Shelesh third on its "US Top Creators" list.[30] In the same year, she won the Gaming Influencer of the Year Award at the American Influencer Awards.[31]

Legal dispute with Evan Young

On August 1, 2023, it was reported that Shelesh was one of the highest-paid YouTubers with a net worth of US$16 million.[32] On August 17, 2023, Evan Young filed a lawsuit against Shelesh for breach of contract and financial misdoings in relation to content produced by Channel Red, their joint company. He accused her of not paying him for work he did for Channel Red.[33] Young also claimed he curated and scripted her content for years.[6] Shelesh filed a motion to dismiss on October 5, 2023, claiming the accusations were "vindictive". In the dismissal, attorneys claimed that not long after filing for divorce, Young locked Shelesh out of several YouTube channels they managed together, including the main SSSniperWolf channel and her personal channel Little Lia,[34] on which she uploads beauty-related content.[35]

Conflict with jacksfilms

YouTuber John Patrick Douglass, known as jacksfilms, accused Shelesh of profiting from other creators' work through monetizing her reaction videos, while frequently not providing proper credit,[32] and characterized her content as rudimentary and not transformative enough for fair use.[32] In 2022, he began using the "JJJacksfilms" account to parody Shelesh's videos.[36][37] In response, she made several social media posts accusing him of sexism and plagiarism.[32]

On October 13, 2023, Shelesh, while filming near Douglass's house, asked her followers if she should pay him a visit, stating that he lives near Shelesh's studio. She showed his house in an Instagram story[5] captioned "let's talk like adults",[36][38][39] which was quickly removed, but her followers shared screenshots.[36] Douglass responded by accusing Shelesh of doxing him,[5] called her actions "creepy, gross, violating",[40] and asked YouTube to demonetize her.[38] Douglass's wife expressed safety concerns,[37][41] and the pair contemplated moving.[42] Shelesh said that she had found the Douglasses' address on Google,[43] that "had no idea how to dox", that Douglass was "creating drama to pay [the pair's] bills", and called him a "creep".[44] Shelesh discussed seeking a restraining order against Douglass, whom she called "obsessed" over the matter.[45]

On October 18, YouTube's Twitter account posted "would it be too meta to do a reaction video to a reaction video", which multiple users interpreted as an offhand comment on the situation, causing a backlash.[46] By October 19, a Change.org petition to remove SSSniperWolf from YouTube gathered 13,000 signatures.[47] The next day, YouTube temporarily demonetized her channel,[48] while expressing disapproval of both sides' behavior.[5] Multiple YouTubers saw the latter as unfair.[49] Shelesh subsequently apologized to Douglass in a tweet, saying that her actions were "inexcusable" and that she respects YouTube's decision.[50] She continued to upload videos on her "SSSniperWolf Top Videos" channel, but it was later also demonetized.[51][52][53]

Personal life

In 2019, Shelesh and Evan Young, her partner at the time, bought a house in Henderson, Nevada,[54] which they sold in 2022,[19] after which they moved to Mummy Mountain, Arizona.[2][19] In September 2023, they were reported to be legally married,[19][33] though they had separated in September 2022[6] and filed for divorce in late 2022.[33]

Reception

In a review of her main channel, Kennedy Unthank from Plugged In commended her for seeking to "make people laugh through daily uploads" and the quantity of available videos. However, Unthank voiced concern that she "may be profiting from someone else’s work" with her reaction videos through YouTube's monetization system. According to Unthank, while some of her reactions provide additional insight or have a transformative nature, many of her videos did not offer anything substantial over the original clip that was being reacted to.[55]

Linguist John McWhorter of the New York Times commented on her use of Black English words and idioms, using her language as an example of "effortless infusion of Black English expressions".[56]

References

Works cited

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  52. ^ TeamYouTube (October 23, 2023). "It's not violating YouTube's ban evasion policy if you reupload your videos from a channel that isn't monetized on a monetized channel, right?". Reddit (User comment). Archived from the original on October 23, 2023. Retrieved November 28, 2023. Jumping in to confirm that the 'SSSniperWolf Top Videos' channel was also temporarily suspended from YPP per our Creator Responsibility guidelines. Consistent with that policy, we applied the YPP suspension to the creator's associated channels.
  53. ^ Mathias, Viny (December 2, 2023). "Youtuber com mais de 7 milhões de views por dia não ganha um centavo por ter quebrado regra básica" [Youtuber with more than 7 million views per day doesn't earn a cent due to breaking basic rules]. IGN Brasil (in Brazilian Portuguese). Archived from the original on March 27, 2024. Retrieved December 3, 2023.
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Video sources

  1. ^ a b Shelesh, Alia (April 22, 2011). STILL no PSN? WTF? (Video). sexysexysniper. Archived from the original on December 21, 2011. Retrieved November 12, 2023 – via YouTube.
  2. ^ Shelesh, Alia (July 7, 2012). Caught With Porn in 6th Grade (Video). sexysexysniper. Archived from the original on July 8, 2012. Retrieved November 12, 2023 – via YouTube.
  3. ^ Shelesh, Alia (January 25, 2013). BO2 Fails + Funnies #1 (Video). SSSniperWolf. Archived from the original on November 11, 2023. Retrieved November 12, 2023 – via YouTube.

External links