In the context of present celebrity culture, an Internet celebrity, blogebrity, cyberstar, online celebrity or Internet personality is someone who has become famous by means of the Internet - more specifically the World Wide Web (WWW). The WWW allows people to reach a very large audience across the world and so become famous within one or more Internet communities.
The Internet allows the masses to wrest control of fame from traditional media, creating micro-celebrities with the click of a mouse
Millions of people write online journals or weblogs. In many cases these contributions do not make them notable on a large scale, or only for people with the same specialist interest. But if the author has or develops a distinctive personality, they may rise to fame derived from this as much as from the content of their blog.
In some cases, people might rise to fame through a single event or video that goes viral. The Internet allows videos, news articles, and jokes to spread very quickly. Depending on the reach of the spread, the content may become considered an "Internet meme," and thus, any of the people associated may gain exposure for posting really intelligent content. For example, Zach Anner, an Austin, Texas-based comedian gained worldwide attention after submitting a video to Oprah Winfrey's "Search for the Next TV Star" competition. There is substantial searching online for people.
Internet celebrities have also become a popular phenomenon in China (PRC) with the likes of Sister Furong (Fu Rong Jiejie), who received worldwide notoriety and fame for her unashamed efforts at self-promotion via Internet postings.
The concept of web celebrity ties into Andy Warhol's quip about 15 minutes of fame. A more recent adaptation of Warhol's quip, possibly prompted by the rise of online social networking, blogging, and similar online phenomena, is the claim that "In the future, everyone will be famous to fifteen people" or, in some renditions, "On the Web, everyone will be famous to fifteen people". This quote, though attributed to David Weinberger, was said to have originated with the Scottish artist Momus.
Social media personalities often function as lifestyle gurus who present a particular lifestyle or attitude to their spectators. In this role they may be crucial influencers / multipliers for trends in the fashion industry, variously also becoming popular ("wikt:fashionista") as fashion bloggers or (unlearned) fashion designers.
Occasionally an Internet celebrity has naively invited fans to meet him/her at a certain place and time, without proper organization, attracting crowds of fans, causing disorderly and even unsafe situations. Alternatively it can be organized in a venue, with security personnel. Magcon is an example of even a group of internet celebrities meeting fans in the latter way.
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