Wikipedia

Draft:Matt Rowean

Matt Rowean
Born (1982-08-06) August 6, 1982 (age 41)
Boston, Massachusetts, United States
NationalityAmerican
EducationSyracuse University
Occupation(s)Partner, Chief Creative Officer at MATTE Projects
Years active2005–present
Known forartist, creative director, entrepreneur
Websitematthew-rowean.com

Matt Rowean (born August 6, 1982, in Boston, Massachusetts) is an American artist,[1] creative director, and entrepreneur. He is a Partner and Chief Creative Officer at MATTE Projects.[2][3][4][5]

Biography edit

Matt Rowean graduated from Syracuse University with a Bachelor of Fine Arts (BFA) degree in Painting and Communication Design.[6] He also participated in the RISD Pre-college program. After completing his studies in 2004, Rowean relocated to New York City.[7]

In 2008, he left Strategic Group and co-founded RJW (later rebranded as JWALK) alongside Doug Jacob and Charli Walk. The company worked with brands such as Lacoste, David Yurman, Equinox, and ABC. He oversaw the brand identity development of the seafood restaurant Catch, which expanded from a flagship in New York City to an international company with locations in L.A., Dubai, and Playa del Carmen.[8][9]

Rowean shifted focus to fine art and other non-advertising pursuits after leaving RJW in 2011 due to a two-year non-compete. During this time, he worked on the branding of the Full Moon Festival, which led to joining Brett Kincaid and Max Pollack at MATTE Projects, helping to evolve it from a concert production entity to a holding company composed of several developed businesses based in New York. MATTE Projects is a full-service 360 creative services agency operating in entertainment (music & events), feature film production, and has its own venue "HERO".[2][10]

In 2019, Rowean was among Emmy Nominees for Fyre: The Greatest Party that Never Happened.[11][3][12]

During his tenure as Chief Creative Officer, MATTE won several Clio awards for their campaign work with Cartier.[3]

MATTE Projects edit

Founded in 2011 by Brett Kincaid, Max Pollack. Matthew Rowean joined a year later and helped evolve MATTE Projects into a creative agency and production company known for organizing high-profile events like New York City's Full Moon Music Festival and Rihanna's Met Gala after-party. The company operates in cities like New York and Mexico City, and has worked with clients such as Tom Ford, Google, and Dom Pérignon. Besides events, MATTE Projects offers content creation, digital solutions, and experiential design, working with brands such as KITH, Adidas, Amazon, Cartier, and YSL and talent such as Kanye West, James Blake and Jay-Z.[2][13][14][15][16][11][4][14][17][18][19][20][7]

MATTE Projects also operates in the fashion industry, specializing in fashion events, live fashion show capture, campaigns, and directing fashion films for brands such as Marc Jacobs, Tom Ford, Alexander Wang, Ralph Lauren, Gucci, Puma and other brands.[21][22][23][24][25][26] In 2012, MATTE launched Full Moon, a boutique music festival at the South Street Seaport. Full Moon later moved to Governors Island and became a 10,000-person festival.[27][16][28][29][30][10]

The company's collaborations include The Macallan, KITH, Cartier, Audemars Piguet, Yves Saint Laurent Beauté, Prada, Marriott, Apple, Airbnb, and more.[11][14][26] Their work for Cartier was recognized by Clio Awards.[26]

In 2024 MATTE partnered with PUMA to create their Forever Faster campaign, and is PUMA's biggest marketing investment yet – it's the brand's first worldwide brand campaign in 10 years with the objective to strengthen their positioning as the Fastest Sports Brand in the world.[31][32][33]

The company produced Can't Stop Won't Stop: A Bad Boy Story. The film won the Hollywood Documentary Award at the 2017 Hollywood Film Awards.[34] In 2019, company co-produced the Emmy-nominated Netflix documentary FYRE: The Greatest Party That Never Happened and initiated "La Luna," an eco-friendly summer party.[11][35] Through the pandemic, they created the documentary "Hell Of A Cruise", available Peacock, featuring the early spread of COVID-19 on cruise ships.[36] The film focuses on the Diamond Princess cruise, which in January 2020 unknowingly became a hotspot for the virus, transforming a luxury voyage into a crisis.[37][38][37]

References edit

  1. ^ "Creatives with New Kiddos". The Retaility. Retrieved 2024-04-29.
  2. ^ a b c "Matte Projects Founders Talk Entrepreneurship and Working with Friends - Coveteur: Inside Closets, Fashion, Beauty, Health, and Travel". coveteur.com. Retrieved 2024-05-09.
  3. ^ a b c "Matte Projects announces new 'Originators' platform". FashionNetwork.com. Retrieved 2024-05-09.
  4. ^ a b Brown, Evan Nicole (2023-04-19). "Matte Projects Names Angus MacEwan as Company's First CMO". The Hollywood Reporter. Retrieved 2024-05-09.
  5. ^ "Meet the Boys Behind the Coolest Party in NYC This Weekend". Harper's BAZAAR. 2017-04-07. Retrieved 2024-05-09.
  6. ^ "Underground Raves Turned $40 Million Creative Agency". Newhouse School at Syracuse University. Retrieved 2024-04-29.
  7. ^ a b "This Miami Art Week, 'CULTURED' Fêtes Women in the Arts in Good Company". www.culturedmag.com. Retrieved 2024-05-09.
  8. ^ Lentz, Alissa (2011-10-14). "GOTHAM Magazine helps launch Range Rover's EVOQUE". Scallywag and Vagabond. Retrieved 2024-05-09.
  9. ^ Kim, Clara (2011-08-25). "Lacoste Seeks to Boost Brand Image by Sponsoring Non-Celebrities". Time. ISSN 0040-781X. Retrieved 2024-05-09.
  10. ^ a b "Inside The 2014 Full Moon Festival". Guest of a Guest. Retrieved 2024-05-09.
  11. ^ a b c d Coffee, Patrick. "The agency behind Netflix's Fyre Festival documentary and Met Gala campaigns just raised $5 million to expand its film and fashion business". Business Insider. Retrieved 2024-05-09.
  12. ^ "FYRE: The Greatest Party That Never Happened". Television Academy. Retrieved 2024-05-09.
  13. ^ Littleton, Cynthia (2021-07-12). "NFT Startup Venture Notables Draws CAA, UTA, WME as Advisors (EXCLUSIVE)". Variety. Retrieved 2024-05-09.
  14. ^ a b c "Gillian Laub, Ivan Olita, Fernando García, Jessie Andrews, Matte Projects and More Celebrate Tamo Jugeli at Nine Orchard". www.culturedmag.com. Retrieved 2024-05-09.
  15. ^ "Bold Moves - Matte Projects, Rochas, Lanvin, Chanel, Gucci, Levi's, URW, Louis Vuitton, Farfetch". The Impression. 2023-04-24. Retrieved 2024-05-09.
  16. ^ a b Williams, Nick (2016-08-12). "Full Moon Festival Founders MATTE Projects Talk Two-Day Expansion, Controlled Growth, And Return To Governor's Island". Billboard. Retrieved 2024-05-09.
  17. ^ "NYC Halloween Parties To Hit Up... If You're Into That Sort Of Thing". Guest of a Guest. Retrieved 2024-05-09.
  18. ^ "The Who's Who of New York City Halloween". airmail.news. Retrieved 2024-05-09.
  19. ^ "Alix Earle's Blond Ambition & More Halloween Parties You Missed". Nylon. 2023-10-30. Retrieved 2024-05-09.
  20. ^ "The Hautest Halloween Parties: Casamigos, Boom Boom Room, Matte Projects". Daily Front Row. 2023-10-30. Retrieved 2024-05-09.
  21. ^ Nordstrom, Leigh (2018-03-26). "Behind the Fashion Videos for Tom Ford, Alexander Wang and More". WWD. Retrieved 2024-05-09.
  22. ^ Manoff, Jill (2022-10-30). "Fashion Briefing: Influential fashion marketers are turning their attention to wellness". Glossy. Retrieved 2024-05-09.
  23. ^ "UGG & Matte Projects Made Sure Celebs Got Cozy At 'Feel House'—Now Open In Williamsburg". Daily Front Row. 2022-10-24. Retrieved 2024-05-09.
  24. ^ "Maison Kitsuné X MATTE Projects Summer Party". V Magazine. 2021-07-13. Retrieved 2024-05-09.
  25. ^ Manoff, Jill (2021-07-02). "Fashion Briefing: Unpacking the 'first major fashion event' of 2021". Glossy. Retrieved 2024-05-09.
  26. ^ a b c "Matte Projects announces new 'Originators' platform". FashionNetwork.com. Retrieved 2024-05-09.
  27. ^ Balasundar, Gautam (2017-07-05). "Why Full Moon Is The Preeminent 'New York' Festival". A Hotel Life. Retrieved 2024-05-09.
  28. ^ Miozzi, Antonella (2017-05-04). "Matte Projects just announced Full Moon Festival". HOUSE of Frankie. Retrieved 2024-05-09.
  29. ^ Coulson, Richard (2015-07-28). "Matte Projects Presents: Full Moon Fest 2015". Data Transmission. Retrieved 2024-05-09.
  30. ^ "Full Moon Festival 2015: Inside The Chill Brooklyn Dance Party". Guest of a Guest. Retrieved 2024-05-09.
  31. ^ Stewart, Rebecca (2024-04-11). "Puma Wants to Sprint in Olympics Brand Race With Comeback Ad". www.adweek.com. Retrieved 2024-05-09.
  32. ^ "Puma rallies around sport performance for largest marketing investment yet". Retail Dive. Retrieved 2024-05-09.
  33. ^ "Puma rallies around sport performance for largest marketing investment yet". Yahoo Finance. 2024-04-10. Retrieved 2024-05-09.
  34. ^ "Can't Stop Won't Stop: A Bad Boy Story". Live Nation Productions. Retrieved 2024-05-09.
  35. ^ Zimmerman, Amy (2019-01-18). "Netflix's 'Fyre': Inside the Millennial Scam of the Decade". The Daily Beast. Retrieved 2024-05-09.
  36. ^ "Hell of a Cruise". Peacock. Retrieved 2024-05-02.
  37. ^ a b Diller, Nathan. "'Hell of a Cruise': Highlighting the panic, failures of the COVID early days". USA TODAY. Retrieved 2024-05-09.
  38. ^ Cordero, Rosy (2022-08-26). "Peacock Launches Virtual 'DocFest' Including Documentaries About Rosa Parks, Prince Andrew; Joe Berlinger's 'Shadowland'". Deadline. Retrieved 2024-05-09.

External links edit


Category:21st-century American artists Category:American entertainment industry businesspeople Category:Syracuse University alumni Category:Living people Category:American film producers Category:1982 births

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