JioMart is an Indian e-commerce platform, owned by Reliance Retail. Launched in 2019, it initially focused on online groceries before expanding into other categories such as fashion, home essentials, electronics, and lifestyle products by adopting a marketplace model.[5][6][7][8]
 | |
Type of site | E-commerce |
|---|---|
| Available in | Hindi, English |
| Founded | December 2019[1] |
| Owner | Reliance Retail |
| Founder(s) | Mukesh Ambani |
| Industry | E-commerce[2][3] |
| Services | Online shopping[4] |
| Employees | 10,000 (2020)[citation needed] |
| Parent | Jio Platforms |
| URL | www |
History
editThe platform was soft-launched in December 2019. A pilot was initially launched in select areas of Navi Mumbai, Thane and Kalyan in April 2020.[9][10] In May 2020, JioMart was fully launched in 200 cities and towns across India.[11][12][13] Within only a few days of its launch, the JioMart app surpassed one million downloads.[14]
In October 2020, JioMart signed an agreement with Infibeam Avenues. Under this deal, Jio will use Infibeam's solutions to power its e-commerce and digital payments services.[15]
In August 2022, JioMart signed an agreement with Meta to launch first-ever end-to-end shopping experience on WhatsApp. Under this deal, Jio will use WhatsApp's chat solutions to power its grocery shopping service in India.[16]
In June 2024, JioMart entered quick-commerce by delivering groceries in under an hour.[17]
References
edit- ^ Doval, Pankaj; Sarkar, John (31 December 2019). "Reliance starts kirana-led retail venture Jio Mart". The Times of India. Retrieved 11 June 2022.
- ^ "JioMart's Jio moment—can the RIL company disrupt Indian retail?". Moneycontrol. Retrieved 13 May 2020.
- ^ "RIL plans to bring kiranas closer to you". Times of India. Retrieved 13 May 2020.
- ^ "How Jio-Facebook deal could fuel Reliance Retail's e-commerce platform JioMart". CNBC TV18. Retrieved 13 May 2020.
- ^ "What is JioMart?". Indian Express. Retrieved 8 May 2020.
- ^ "JioMart ramps up ops with credit, incentives". Times of India. Retrieved 8 May 2020.
- ^ "JioMart-kirana tie up: Smaller FMCG cos to benefit, larger ones weighing options". cnbctv18.com. CNBC.
- ^ Mukherjee, Writankar (20 October 2022). "JioMart strategy is to stay away from deep discounting: Sources". The Economic Times. Retrieved 2 June 2024.
- ^ "JioMart is at the heart of Reliance Industries' retail ambitions". Economic Times. Retrieved 8 May 2020.
- ^ "JioMart sees 6,000 kirana stores going onboard to offer WhatsApp grocery shopping". Moneycontrol. Retrieved 8 May 2020.
- ^ "Mukesh Ambani's JioMart expands to 200 Indian cities in challenge to Amazon and Flipkart". CNN.
- ^ "JioMart goes live in 200 cities after Mumbai pilot – Times of India". The Times of India. 25 May 2020.
- ^ "JioMart website goes live across 200 cities in India – ETtech". ETtech.com.
- ^ "JioMart delivering over 4 lakh orders daily, to expand services across cities with kirana tie-ups". Moneycontrol. Retrieved 17 August 2020.
- ^ Bhakta, Pratik (5 October 2020). "Infibeam enters into an agreement with Reliance Jio for its enterprise solutions". Moneycontrol.com.
- ^ "Meta partners with Reliance Jiomart to offer grocery shopping on WhatsApp". Business Standard. 30 August 2022.
- ^ Singh, Amit (26 June 2024). "JioMart Rolls Out Pilot In Mumbai, Navi Mumbai For Grocery Delivery In An Hour". Inc42 Media. Retrieved 12 September 2024.