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Last edited by Rosguill (talk | contribs) 4 months ago. (Update) |
| Company type | Private |
|---|---|
| Industry | Cosmetics |
| Founded | 2018 |
Area served | Asia |
| Products | Cosmetics, skin care and personal care products |
| Brands | Dazzle Me, Glamfix, lavojoy, Y.O.U Beauty[1] |
| Website | www |
HEBE Beauty (stylized in all caps), also known as HEBE Beauty Group,[2] or simply as HEBE,[3] is a cosmetics company founded in 2018.[4] The company develops activities in the field of cosmetics, concentrating on makeup,[5] personal care, beauty tools, and skin care.[6] It owns several brands, including Y.O.U Beauty,[7] Glamfix,[8] Dazzle Me,[9] and lavojoy.[10] Its current operations mainly cover Southeast Asia.[11]
HEBE Beauty has established presences in Hong Kong,[12] Singapore, Indonesia,[13] Malaysia, Thailand,[14] Vietnam, and the Philippines.[15] The main branches of the company include HEBE Beauty Pte. Ltd.,[16] HEBE Beauty Cosmetics Inc., and HEBE Beauty Style.[17] In February 2022, its brand Y.O.U raised $40 million in Series C funding.[18]
History
editHEBE Beauty was established in 2018. In the same year, it entered Indonesia,[19] and launched the brand Y.O.U,[20] which was financed by Gaorong Capital and ATM Capital.[21]
In 2019, it set up a supply chain management company in China.[22] In 2020, HEBE Beauty rolled out another brand, Glamfix.[23] In 2021, it introduced Y.O.U products to the Philippines.[24]
In 2022, HEBE Beauty released the personal care brand, lavojoy.[25] In March 2023, the company attended the CosmoProf Exhibition in Bologna.[26]
References
edit- ^ "Technology Innovations are Transforming the Beauty Industry". Daily Tribune. June 3, 2023. Archived from the original on June 22, 2023.
- ^ Iza Iglesias (September 3, 2021). "Y.O.U Beauty for the modern Filipina". The Manila Times. Archived from the original on April 26, 2023.
- ^ "Southeast Asia's Digital Economy Remains Resilient and Expected to Grow". South China Morning Post. March 5, 2022. Archived from the original on April 25, 2023.
- ^ Yaling Jiang (February 21, 2022). "Chinese beauty brands woo Southeast Asian customers on TikTok and Shopee as saturated home market stagnates". South China Morning Post. Archived from the original on April 25, 2023.
- ^ Therese Jamora-Garceau (September 1, 2021). "From Orange to Red to Pink". The Philippine Star. Archived from the original on April 24, 2023.
- ^ Entertainment.ABS-CBN.com (September 8, 2021). "Y.O.U Beauty Inspires Women to Bloom in Long-Lasting Beauty". ABS-CBN.com. Archived from the original on June 24, 2023.
- ^ Manila Bulletin Entertainment (Jun 7, 2022). "Kim Soo Hyun officially joins as Y.O.U Beauty brand ambassador". Manila Bulletin. Archived from the original on April 24, 2023.
- ^ "The Philippines Updates Cosmetic Regulations". FDA.gov.ph. Philippine FDA. January 17, 2023. Archived from the original on June 22, 2023.
- ^ "Decoding the Southeast Asian beauty market". Sina. January 11, 2023. Archived from the original on June 25, 2023.
- ^ "Philippine FDA Amends Cosmetic Regulations Based on Amendments of the ASEAN Cosmetic Directive". FDA.gov.ph. Philippine FDA. September 29, 2022. Archived from the original on June 22, 2023.
- ^ "8+ Key Concepts and Trends from NYSCC Show 2023". Ta Kung Pao. May 24, 2023. Archived from the original on June 21, 2023.
- ^ "Trying something new". BusinessWorld. August 30, 2021. Archived from the original on June 21, 2023.
- ^ "HEBE Beauty Group Secures $10 Million in Funding". The Legal 500. September 26, 2022. Archived from the original on June 23, 2023.
- ^ "On The Radar: The Rise of Live Stream Shopping". Sina News. March 31, 2023. Archived from the original on June 21, 2023.
- ^ "Y.O.U Beauty makes a statement in the beauty industry". The Manila Times. June 14, 2023. Archived from the original on June 23, 2023.
- ^ "HEBE Beauty Turns 5". Ta Kung Pao. July 5, 2023. Archived from the original on July 8, 2023.
- ^ Xiaodan Xie (January 23, 2021). "Oppo Indonesia Former CEO Jet Lee Joins the Beauty Industry". The Paper. Archived from the original on June 23, 2023.
- ^ Liya Su (February 16, 2022). "HEBE Beauty's Y.O.U Raises $40 Million Series C". DealStreetAsia.
- ^ "C-Beauty Brands Are Redefining Southeast Asia". South China Morning Post. August 23, 2022. Archived from the original on April 25, 2023.
- ^ "Brightening Skincare and Makeup for Today's Modern Woman". The Philippine Star. September 3, 2021. Archived from the original on June 21, 2023.
- ^ Forbes China (February 16, 2022). "A Brand Under HEBE Beauty Raises $40 Million in Series C Funding from Gaorong Capital and Others". Forbes. Archived from the original on June 23, 2023.
- ^ "HEBE Beauty Accelerates its Deployment in Southeast Asia". Ta Kung Pao. July 3, 2023. Archived from the original on July 8, 2023.
- ^ "HEBE Beauty Group Plans to Enter the Middle East and Latin America Markets". Sina News. December 20, 2022. Archived from the original on June 23, 2023.
- ^ Dinna Chan Vasquez (October 25, 2021). "HEBE Beauty established a foothold in Southeast Asia". BusinessMirror. Archived from the original on April 25, 2023.
- ^ "HEBE Beauty Aims to Deepen Emerging Market Presence". Ta Kung Pao. July 7, 2023. Archived from the original on July 8, 2023.
- ^ "Five key trends spotted at CosmoProf Bologna 2023". Xinhua News Agency. June 7, 2023. Archived from the original on June 21, 2023.