Coke Studio (Pakistani TV program)
Coke Studio (Urdu: کوک اِسٹوڈیو, Punjabi: کوک سٹوڈیو) is a Pakistani television programme and international music franchise which features live studio-recorded music performances by established and emerging artists. It is the longest-running annual television music show in Pakistan since 2008. Coke Studio combines myriad musical influences, from traditional classical, folk, Sufi, qawwali, ghazal and bhangra music to contemporary hip hop, rock and pop music.
Logo of Coke Studio
|Created by||Rohail Hyatt|
|Country of origin||Pakistan|
|No. of seasons||11 (list of seasons)|
|No. of episodes||62 (list of episodes)|
|Producer(s)||Rohail Hyatt (S1–S6) |
Ali Hamza (S11)
Zohaib Kazi (S11)
|Production location(s)||Karachi, Pakistan|
|Running time||1 hour|
|Production company(s)||The Coca-Cola Company|
|Original release||8 June 2008 –|
The concept for the show was created in 2007 by The Coca-Cola Company, when musical performances were held on a concert-like platform in Brazil. In 2008, the concept was adopted by Vital Signs member Rohail Hyatt, who planned to launch a Pakistani version of the show. The inaugural season premiered in June in front of a live audience. The show was produced by him, along with his wife Umber Hyatt. It was an immediate success, receiving critical acclaim and frequently being rebroadcast on numerous television and radio stations in the country. In season 2, live audiences were excluded and performances were held in a closed studio platform, a format which continues to this day. Hyatt remained as executive producers for the show until season 6, stepping aside in 2013 after five years. They were replaced by Strings members Bilal Maqsood and Faisal Kapadia until on 29 October 2017, when Strings announced season 10 would be their last production. On 8 March 2018, it was announced that Ali Hamza and Zohaib Kazi will be producing season 11. They stepped down after producing the season, and it is speculated that Rohail Hyatt is going to return for the twelfth season of the show.
On tenth anniversary of the show in 2017, the General Manager of Coca-Cola Pakistan & Afghanistan Rizwan U. Khan stated, "We have come a long way since we embarked on this challenging journey a decade ago. Looking back, we feel greatly humbled that Coke Studio has been able to achieve so much, in terms of bringing virtually unknown or little known musicians into the national limelight, re-introducing music genres like qawwali and sufi music to the youth of Pakistan, continuing to stay true to the promise of producing quality fusion of music and practically playing an important role in reviving the music industry of Pakistan."
This section needs expansion. You can help by adding to it. (July 2017)
The most interesting thing about Coke Studio is the recording of the song and video takes place live at the same time.
Coke Studio ExplorerEdit
The producers Ali Hamza and Zohaib Kazi introduced explorer series in which they go to different places across Pakistan and discover regional music stories and singers and bring them to the lime light. The series was started on 3 July 2018.
This section needs expansion. You can help by adding to it. (July 2017)
Following success in Pakistan after its first launch, Coke Studio has become an international franchise. The Pakistani show has amassed a large fan following in neighboring India. The success of the show prompted Coca-Cola to launch the Indian version Coke Studio @ MTV, with a similar format, which has proven to be both critically acclaimed and commercially successful. The Indian version has been produced by MTV India. In April 2012, an Arab version of the show, Coke Studio بالعربي was launched in the Middle East featuring performances by various Arabic and international music artists, produced by the songwriter Michel Elefteriades.
Coke Studio has also been seen as an economic process of transnationalism and as a transnational television production, with its production systems being created and augmented by global flows of artists, technology, distribution and economics. Within this process, economic structures are created, opened and even reoriented; influences are borrowed and music produced; communities and heritage discovered and remained – this is done intellectually and physically, and more importantly, transnationally.
On 1 November 2017, Atif Aslam's rendition of Sabri Brothers' qawwali "Tajdar-e-Haram" in CokeStudio8 crossed 100 million views on YouTube, becoming the first video originating in Pakistan to achieve the landmark record. It has been viewed in 186 countries across the world. The record was broken by Rahat Fateh Ali Khan's rendition of "Afreen Afreen" ft. Momina Mustehsan, on 3 November, becoming the second video of Pakistani origin to mark 100 million on YouTube. It released on 19 August 2016, with Faakhir who served as music directed for it; it was originally performed by Nusrat Fateh Ali Khan.
"Coke Studio continues to break records and over the years it has driven the cultural leadership agenda of Pakistan, celebrating diversity while bridging barriers relevant to the youth of today," stated Rizwan U. Khan, adding "now we are looking forward to season 11 next year raising the bar even higher."
Below is a list of artists who debuted in Coke Studio (Pakistan), and have performed at least once since its inception in 2008. In season 8, Taj Dar e Haram became the most viewed Pakistani video on YouTube currently now with 222 M views on it.
Season 1 (2008)Edit
Season 2 (2009)Edit
Season 3 (2010)Edit
Season 4 (2011)Edit
Season 5 (2012)Edit
Season 6 (2013)Edit
Season 7 (2014)Edit
Season 8 (2015)Edit
- Atif Aslam
- Mai Dhai
- Karam Abbas
- Nabeel Shaukat Ali
- Mekaal Hasan Band
- Surriya Khanum
- Anwar Maqsood Hameedi
- Gul Panra
- Ali Sethi
- Mulazim Hussain
- Hamid Ali Khan
- Nafees Ahmed Khan
- Sara Haider
- Asim Azhar
- Samra Khan
- Bakhshi Brothers
- Fiza Javed
- Shazia Manzoor
- Ali Haider
- Sara Raza Khan
- Alycia Dias
- Malang Party
- Farida Khanum
Season 9 (2016)Edit
- Naseebo Lal
- Ali Khan
- Zeb Bangash
- Momina Mustehsan
- Haroon Shahid
- Ahmed Jahanzeb
- Faakhir Mehmood
- Shiraz Uppal
- Mehwish Hayat
- Mohsin Abbas Haider
- Naeem Abbas Rufi
- Shilpa Rao
- Jabar Abbas
- Nirmal Roy
- Junaid Khan
- Kashif Ali
- Shahzad Nawaz
- Masuma Anwar
- Rizwan Butt
- Basit Ali
- Damia Farooq
- Shuja Haider
- Rafaqat Ali Khan
- Shani Arshad
- Natasha Khan
- Amjad Sabri
Season 10 (2017)Edit
- Ariana and Amrina
- Shamu Bai
- Vishnu Arjun
- Shayan, Mangal, Darehan
- Mishal Khawaja
Season 11 (2018)Edit
- "'Music Transcends Everything': Coke Studio Fuses Genres and Cultures, Creates International Franchise". The Coca-Cola Company. 1 November 2013. Retrieved 26 August 2015.
- Malik, Asma (27 July 2018). "#Humdekhenge: Here's how Coke Studio is promoting cultural diversity in Pakistan". Daily Pakistan. Retrieved 11 August 2018.
- "Coke Studio 11 gears up for season premiere". The Express Tribune. 23 July 2018. Retrieved 11 August 2018.
- Journey Staff (23 August 2013). "Coke Studio". The Coca-Cola Company. Retrieved 21 July 2017.
- Sanjay Monie (17 June 2011). "Coke Studio Brings People Together". Forbes India. Retrieved 21 July 2017.
- Maheen Sabeeh (21 June 2009). "Coke Studio and Beyond: The wonderful world of Umber and Rohail Hyatt". Daily Jang. Archived from the original on 13 December 2014. Retrieved 22 July 2017.
- "Revealed: Here's who will be producing Coke Studio 11". Something Haute. 7 March 2018. Retrieved 8 March 2018.
- "Ali Hamza, Zohaib Kazi new producers on Coke Studio". Dunya News. 8 March 2018. Retrieved 8 March 2018.
- "Rohail Hyatt returns to 'Coke Studio' after five years". The Express Tribune. 2019-01-25. Retrieved 2019-02-02.
- "Coke Studio all set to launch Season 10". The News. 17 July 2017. Retrieved 25 July 2017.
- Rehman, Maliha (2016-10-02). "The making of Coke Studio: The 120-person crew, a wannabe Deepika and other fun facts". Images. Retrieved 2019-02-26.
- "'If India boasts about Taj Mahal, Pakistan should boast about Coke Studio'". The Express Tribune. 7 July 2010. Retrieved 16 May 2012.
- Rafay Mahmood (30 January 2013). "'I took Rohail's blessings before starting our Coke Studio in India'". The Express Tribune.
- IANS (26 May 2011). "Coke Studio to rock India". The Express Tribune.
- Rashmi Dhanwani. "COKE STUDIO: Investigating the 'transnational' in its labour, technological and economic relations". Academia.edu. Retrieved 21 July 2017.
- "Tajdar-e-Haram becomes most viewed Pakistani song on Youtube". The Nation. 3 November 2017. Retrieved 3 November 2017.
- Sarfraz Ali (2 November 2017). "Coke Studio's Tajdar-e-Haram crosses 100 million views on YouTube". Daily Pakistan. Retrieved 2 November 2017.
- "Tajdar-e-Haram becomes most viewed Pakistani song on Youtube - Entertainment". Dunya News. Retrieved 2019-02-26.