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Coke Studio is a Pakistani television series and international music franchise which features live studio-recorded music performances by established and emerging artists. It is the longest-running annual TV music show in Pakistan since 2008. Coke Studio combines a myriad of musical influences, from traditional classical, folk, Sufi, qawwali, ghazal and bhangra music to contemporary hip hop, rock and pop music.[1]

Coke Studio
CokeStudioLogo BkSm.png
Logo of Coke Studio
Created by Rohail Hyatt
Country of origin Pakistan
No. of seasons 10 (list of seasons)
No. of episodes 57 (list of episodes)
Production
Producer(s) Rohail Hyatt (S1–S6)
Strings (S7–S10)
Ali Hamza (S11—)
Zohaib Qazi (S11—)
Location(s) Karachi, Pakistan
Running time 1 hour
Production company(s) The Coca-Cola Company
Frequency Media
Distributor Frequency Media
Release
Original release 8 June 2008 (2008-06-08) – 21 September 2017 (2017-09-21)
External links
Website

Contents

HistoryEdit

The concept for the show was created in 2007 by The Coca-Cola Company, when musical performances were held on a concert-like platform in Brazil.[2] In 2008, the concept was adopted by Vital Signs member Rohail Hyatt, who planned to launch a Pakistani version of the show. The inaugural season premiered in June in front of a live audience. The show was produced by him, along with his wife Umber Hyatt and band members Shahzad Hasan & Rizwan-ul-Haq. It was an immediate success, receiving critical acclaim and frequently being rebroadcast on numerous television and radio stations in the country.[3] In season 2, live audiences were excluded and performances were held in a closed studio platform, a format which continues to this day. Hyatt remained as executive producers for the show until season 6, stepping aside in 2013 after five years.[4] They were replaced by Strings members Bilal Maqsood and Faisal Kapadia until on 29 October 2017, when Strings announced season 10 would be their last production. On 8 March 2018, it was announced that Ali Hamza and Zohaib Kazi will be producing season 11.[5][6]

On tenth anniversary of the show in 2017, the General Manager of Coca-Cola Pakistan & Afghanistan Rizwan U. Khan stated, "We have come a long way since we embarked on this challenging journey a decade ago. Looking back, we feel greatly humbled that Coke Studio has been able to achieve so much, in terms of bringing virtually unknown or little known musicians into the national limelight, re-introducing music genres like qawwali and sufi music to the youth of Pakistan, continuing to stay true to the promise of producing quality fusion of music and practically playing an important role in reviving the music industry of Pakistan."[7]

FormatEdit

 
Mizraab performing live at Coke Studio, 2011

The show features artists in each episode, by a house band and guest artists. All episodes are recorded at Studio 146 in Korangi, Karachi. Coke Studio tracks are officially available on their YouTube and SoundCloud channels.[a]

ReceptionEdit

Following success in Pakistan after its first launch, Coke Studio has also become an international franchise. The Pakistani show has amassed a large fan following in neighboring India.[8] The success of the show prompted Coca-Cola to launch the Indian version Coke Studio @ MTV, with a similar format, which has proven to be both critically acclaimed and commercially successful.[9] The Indian version has been produced by MTV India.[10] In April 2012, an Arab version of the show, Coke Studio بالعربي was launched in the Middle East featuring performances by various Arabic and international music artists, produced by the songwriter Michel Elefteriades.

Coke Studio has also been seen as an economic process of transnationalism and as a transnational television production, with its production systems being created and augmented by global flows of artists, technology, distribution and economics. Within this process, economic structures are created, opened and even reoriented; influences are borrowed and music produced; communities and heritage discovered and remained – this is done intellectually and physically, and more importantly, transnationally.[11]

On 1 November 2017, Atif Aslam's rendition of Sabri Brothers' qawwali "Tajdar-e-Haram" in CokeStudio8 crossed 100 million views on YouTube, becoming the first video originating in Pakistan to achieve the landmark record. It has been viewed in 186 countries across the world. The record was broken by Rahat Fateh Ali Khan's rendition of "Afreen Afreen" ft. Momina Mustehsan, on 3 November, becoming the second video of Pakistani origin to mark 100 million on YouTube. It released on 19 August 2016, with Faakhir who served as music directed for it; it was originally performed by Nusrat Fateh Ali Khan.[12]

"Coke Studio continues to break records and over the years it has driven the cultural leadership agenda of Pakistan, celebrating diversity while bridging barriers relevant to the youth of today," stated Rizwan U. Khan, adding "now we are looking forward to season 11 next year raising the bar even higher."[13]

Top 10 SongsEdit

Following are the top 10 songs of Coke Studio till date.

Season Release Date Song Singers Views
09 August 20, 2016 Afreen Afreen Rahat Fateh Ali Khan ft.Momina Mustehsan 156M
08 August 16, 2015 Tajdar e Haram Atif Aslam 141M
09 September 17, 2016 Tera Woh Pyar (Nawazishien Karam) Asim Azhar and Momina Mustehsan 85M
08 August 30, 2015 Man Amadeh Am Atif Aslam and Gul Panrra 59M
03 June 06, 2010 Alif Allah Arif Lohar ft.Meesha Shafi 40M
09 September 24, 2016 Tu Kuja Man Kuja Shiraz Uppal and Rafaqat Ali Khan 35M
08 August 23, 2015 Sammi Meri Waar Umair Jaswal and Quratulain Balouch 28M
10 August 25, 2017 Baazi Sahir Ali Bagga and Aima Baig 19M
09 September 24, 2016 Rang Rahat Fateh Ali Khan and Amjad Sabri 19M
10 September 01, 2017 Dekh Tera Kya/Lathay Di Chaadar Farhan Saeed and Quratulain Balouch 14M
  • These are approximate number of views as of May 23, 2018

Seasons overviewEdit

Below is a list of artists who debuted in Coke Studio (Pakistan), and have performed at least once since its inception in 2008.

Season 1 (2008)Edit

Season 2 (2009)Edit

Season 3 (2010)Edit

Season 4 (2011)Edit

Season 5 (2012)Edit

Season 6 (2013)Edit

Season 7 (2014)Edit

Season 8 (2015)Edit

Season 9 (2016)Edit

Season 10 (2017)Edit

Season 11 (2018)Edit

TBA

See alsoEdit

ReferencesEdit

  1. ^ "'Music Transcends Everything': Coke Studio Fuses Genres and Cultures, Creates International Franchise". The Coca-Cola Company. 1 November 2013. Retrieved 26 August 2015. 
  2. ^ Journey Staff (23 August 2013). "Coke Studio". The Coca-Cola Company. Retrieved 21 July 2017. 
  3. ^ Sanjay Monie (17 June 2011). "Coke Studio Brings People Together". Forbes India. Retrieved 21 July 2017. 
  4. ^ Maheen Sabeeh (21 June 2009). "Coke Studio and Beyond: The wonderful world of Umber and Rohail Hyatt". Daily Jang. Archived from the original on 13 December 2014. Retrieved 22 July 2017. 
  5. ^ "Revealed: Here's who will be producing Coke Studio 11". Something Haute. 7 March 2018. Retrieved 8 March 2018. 
  6. ^ "Ali Hamza, Zohaib Kazi new producers on Coke Studio". Dunya News. 8 March 2018. Retrieved 8 March 2018. 
  7. ^ "Coke Studio all set to launch Season 10". The News. 17 July 2017. Retrieved 25 July 2017. 
  8. ^ "'If India boasts about Taj Mahal, Pakistan should boast about Coke Studio'". The Express Tribune. 7 July 2010. Retrieved 16 May 2012. 
  9. ^ Rafay Mahmood (30 January 2013). "'I took Rohail's blessings before starting our Coke Studio in India'". The Express Tribune. 
  10. ^ IANS (26 May 2011). "Coke Studio to rock India". The Express Tribune. 
  11. ^ Rashmi Dhanwani. "COKE STUDIO: Investigating the 'transnational' in its labour, technological and economic relations". Academia.edu. Retrieved 21 July 2017. 
  12. ^ "Tajdar-e-Haram becomes most viewed Pakistani song on Youtube". The Nation. 3 November 2017. Retrieved 3 November 2017. 
  13. ^ Sarfraz Ali (2 November 2017). "Coke Studio's Tajdar-e-Haram crosses 100 million views on YouTube". Daily Pakistan. Retrieved 2 November 2017. 

External linksEdit

  1. ^ Coke Studio (Pakistan) on: