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Channel 3 (Thai: สถานีโทรทัศน์ไทยทีวีสีช่อง 3) is a Thai free-to-air television network that was launched on 26 March 1970 as Thailand's first commercial television station. Its broadcasting centre is in Maleenond Towers, Khlong Toei, Bangkok.[1]

Channel 3
Channel 3 Thailand Logo.svg
Launched26 March 1970; 49 years ago (1970-03-26)
Owned byBEC and MCOT
Picture format1080i HDTV
(downscaled to 16:9 576i for the SDTV feed)
Sloganคุ้มค่าทุกนาที ดูทีวีสีช่อง 3
(Worthy of every-minute, watch channel 3)
Broadcast areaThailand
HeadquartersMaleenond Towers, Khlong Toei, Bangkok, Thailand
UHFChannel 32 (Bangkok)
Digital terrestrial televisionChannel 13 (Family)
Channel 28 (SD)
Channel 33 (HD)
GMM ZChannel 13 (Family)
Channel 28 (SD)
Channel 33 (HD)
TrueVisionsChannel 13 (Family)
Channel 28 (SD)
Channel 33 (HD)
Streaming media
Ch3ThailandWatch Live
STATWatch Live



Channel 3 was officially launched 26 March 1970 at 10:00 Bangkok Time by Prime Minister of Thailand Thanom Kittikachorn. This broadcast area was only limited to the Bangkok Metropolitan Area during its early years. On 1 January 1985, it launched its first teletext service known as Infonet. On 1 January 1987, started to air in stereo and, during the 1990s, its stereo broadcast was introduced into its VHF free-to-air station nationwide. TV3 was also experimenting with bilingual transmission using a second audio track in the 1990s.

During its early years, Channel 3's airtime lasted 6-hours, broadcasting from 16:00 to 22:00, and later expanded to midday hours and mornings. For a short period of time, it started broadcasting 24 hours a day in 1997, but stopped due to the 1997 Asian financial crisis. The network could only resume its 24-hour airtime again on 1 January 2005.

On 1 January 2001, Channel 3 was the first station in Thailand to broadcast a 3D film. The movie, Jaws 3, required the viewers to have a pair of anaglyph glasses that can either be bought from certain stores partnered with the network for the event or attained from elsewhere.

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