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Champion (or alternatively also stylized as Champion U.S.A.) is an American manufacturer of clothing, specializing in sportswear. The brand is a subsidiary of Hanesbrands (based in Winston-Salem, North Carolina), which was spun off by the Sara Lee Corporation. The company was originally based in Rochester, New York, prior to its acquisition by Sara Lee.[2]

United States
Number of locations
34 stores[1]
Area served

"Champion" is HanesBrands' second-largest brand with the namesake Hanes brand in first place. Other brands owned by HanesBrands Inc. are Playtex (its third-largest brand), Bali, Just My Size, Barely There, Wonderbra, L'eggs, C9 by Champion, Duofold, Beefy-T, Outer Banks, Sol y Oro, Rinbros, Zorba and Ritmo.



The company was established in 1919 by the Feinbloom brothers [3] as "Knickerbocker Knitting Company." The company soon signed an agreement with the Michigan Wolverines to produce uniforms for their teams. In the 1930s the company was renamed "Champion Knitting Mills Inc.", producing sweatshirts. Soon after, Champion products would be adopted by the US Military Academy to be used during training exercises and physical education classes.[4]

Champion was acquired by Sara Lee Corporation in 1989.[5] Champion produced uniforms for all the NBA teams during the 1990s, and some NFL teams during the 1980s and 1990s. It has also produced sportswear for many major colleges.[6] Champion was also the kit manufacturer of the Olympic basketball team that competed at the 1992 Summer Olympics.[4]

From 2008, Champion produced kits for Premier League side, Wigan Athletic, the Wales national football team and the jersey of the Greek basketball team,[7] also Pallacanestro Cantù, in Italy.

For many years Champion supplied the athletic uniforms for the Notre Dame Fighting Irish. In 2001 Notre Dame signed a five-year exclusive agreement with Adidas, which ended a partnership Champion had with the university that spanned over 50 years.[8]


Champion has manufactured and provided kit uniforms for the following teams and associations:

Current sponsorshipsEdit



National teamsEdit
Club teamsEdit


Past sponsorshipsEdit

American/Canadian footballEdit



Merchandising licensed manufacturerEdit

The following is a list of the products made by the company in the licensed sports business:

Replica jerseysEdit

  •     NBA – all teams (1990–2002)
  •   NFL – all teams (1980s–2000)
  •   XFL – all teams (2001)


  1. ^ List of Champion stores
  2. ^ Sara Lee Adds Champion Sportswear To Wardrobe by Janet Key, The Chicago Tribune, 14 Feb 1989
  3. ^
  4. ^ a b About us on Champion-eu website
  5. ^
  6. ^ JARochNY (2010-10-21), Abraham and William Feinbloom, Champion Products, Inc., retrieved 2018-06-05
  7. ^ Champion presents the new Greek national basketball team jersey Archived July 8, 2011, at the Wayback Machine
  8. ^ Dame, ENR/PAZ // University Communications: Web // University of Notre. "Adidas allegiance // News // Notre Dame Magazine // University of Notre Dame". Retrieved 2018-06-05.
  9. ^ FIBA global partners, retrieved 31 Aug 2014
  10. ^ Cyprus Basketball Federation,, Retrieved 1 October 2015. (in Greek)

External linksEdit