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Extended Rock Star Edition DVD cover
|Directed by||Matthew Diamond|
|Country of origin||United States|
|Running time||99 minutes|
|Distributor||Disney-ABC Domestic Television|
|Original network||Disney Channel|
|Original release||June 20, 2008|
|Followed by||Camp Rock 2: The Final Jam|
The film debuted on the American Disney Channel on June 20, 2008. Camp Rock was the second DCOM to air on ABC's The Wonderful World of Disney after its premiere on Disney Channel, and was placed on the iTunes Store for digital purchase shortly after its premiere on Disney Channel. The film was watched by 8.9 million viewers on the night of its premiere, and is currently the third highest viewed DCOM of all time, behind High School Musical 2 and Wizards of Waverly Place: The Movie.
The film was followed by a sequel, Camp Rock 2: The Final Jam (2010).
Mitchie Torres (Demi Lovato) is an aspiring young musician who hopes to become a professional singer. Mitchie wants to go to a music camp named "Camp Rock". Since her family cannot afford the tuition, Mitchie's mother, Connie (Maria Canals-Barrera), arranges to cater food for the camp, thus allowing Mitchie to attend. In return, Mitchie must help her mother out in the kitchen.
Meanwhile, Shane Gray (Joe Jonas), the spoiled and arrogant lead singer of the popular music trio Connect 3, has been assigned to be in charge of dance classes for one month at Camp Rock by his bandmates Jason (Kevin Jonas) and Nate (Nick Jonas) and is forced to record a song with the winner of Final Jam. Shane accidentally hears someone singing on the first day and falls in love with the voice, but does not know the identity of the singer.
During Opening Jam, Mitchie learns that many of the campers have notable roots and is embarrassed that she was only able to come to the camp because of her mother's catering service. She convinces Tess Tyler (Meaghan Martin), a girl known for her famous mother and her popularity, that her mother is the president of Hot Tunes TV China. Tess, impressed, invites Mitchie to bunk with her group. Caitlyn (Alyson Stoner) warns Mitchie that becoming one of Tess's background girls will not be as she expects.
When Mitchie overhears Shane's new song, she compliments him. Shane, doubtful that his record label and his fans would accept the song, begins to fall for Mitchie. In the cafeteria, Tess and Caitlyn begin to throw spaghetti at each other and Mitchie gets in the middle of the fight. Brown (Daniel Fathers), the owner of the camp, breaks the fight up and Tess frames Caitlyn for the incident. Brown punishes Caitlyn by having her work in the kitchen and Mitchie, who is worried that Caitlyn will learn her secret, does not help her out.
When Mitchie accidentally enters the kitchen while Caitlyn is working, Caitlyn learns about Mitchie's secret. At Pajama Jam, Mitchie supports Caitlyn when Tess attempts to upstage her show. Mitchie and Caitlyn reconcile.
Shane spreads the word that he is searching for a girl with "the voice." When Tess sees Mitchie and Shane rowing together, she becomes jealous and after finding out about Mitchie's secret, tells the entire camp. Shane thinks that Mitchie deceived him just to use him and Mitchie is forced out of Tess's group.
On the eve of Final Jam, Mitchie and Caitlyn are framed by Tess for stealing her charm bracelet and Brown bans them until the end of Final Jam.
Final Jam arrives and everyone is ready for performances. Peggy (Jasmine Richards) and Ella (Anna Maria Perez de Tagle) confront Tess and leave her group. Ella performs with Barron (Jordan Francis) and Sander (Roshon Fegan) in "Hasta La Vista". After that, Tess performs "2 Stars" and realizes her mom is attending, however she stumbles when her mom has to step out for a call. During the song, Mitchie and Caitlyn realize they can perform and run to the stage. Before the final song, Peggy performs "Here I Am" and reveals her name is actually Margaret Dupree. As Brown announces the end of Final Jam, the spotlights turn on and he allows Mitchie to perform (saying he knew that they would catch on: as their performance was not in the lineup, and after "the end of Final Jam"). Mitchie performs "This Is Me", which Shane realizes as the voice and soon joins in. Finally, the Connect 3 Members vote and decide that Peggy won the trophy and the song recording. The entire Camp sing We Rock. Backstage, Mitchie and Shane reconcile, and agree to meet next summer.
- Demi Lovato as Mitchie Torres
- Joe Jonas as Shane Gray
- Meaghan Martin as Tess Tyler
- Alyson Stoner as Caitlyn Gellar
- Maria Canals-Barrera as Connie Torres
- Daniel Fathers as Brown Cessario
- Julie Brown as Dee La Duke
- Anna Maria Perez de Taglé as Ella Pador
- Jasmine Richards as Margaret "Peggy" Dupree
- Jordan Francis as Barron James
- Roshon Fegan as Sander Loyer
- Nick Jonas as Nate Gray
- Kevin Jonas as Jason Gray
- Aaryn Doyle as Lola Scott
- Giovanni Spina as Andy
- Edward Jaunz as Steve Torres
- Jennifer Ricci as T.J. Tyler
The Camp Rock soundtrack debuted at #3 on the Billboard 200 album charts, selling over 188,000 units in its first week. The album was certified Platinum by the RIAA and sold over 1,257,000 copies to date. In Brazil, the album was certified Platinum by the ABPD and sold over 60,000 copies until 2009.
Camp Rock premiered on the Disney Channel on June 20, 2008, with 8.86 million viewers. Its June 21 showing on ABC had 3.47 million viewers, and its June 22 showing on ABC Family had 3.73 million viewers.
The DVD and Blu-ray release for the film, titled "Camp Rock: Extended Rock Star Edition", was released on August 19, 2008. It was released in November in other countries. It was released on December 1, 2008, in the UK only on DVD.
Both the DVD and Blu-ray release contain the following bonus features.
- Extended ending
- Sing-along and karaoke functions
- "How to Be a Rock Star"
- "Jonas Brothers: Real Life Rock Stars"
- "Introducing Demi Lovato"
- "Too Cool: Setting the Stage"
- "Hasta La Vista: From Rehearsal to Final Jam""
- Music videos
- "Camp Memories" - a still gallery with video feature
There were some hidden bonus features throughout parts of the Camp Rock: Extended Rock Star Edition DVD.
- "We Rock Crew Video" - the crew of Camp Rock dances to "We Rock".
- "1234 Goodbye" - Demi Lovato performed her first song ("Who Will I Be?") the last day of filming, "1234 Goodbye".
According to the Camp Rock section of movieman'sguide, there is another easter egg, but it is possibly untrue. In their words, "...and a short easter egg in the Music Video part of the disc (keep pressing down until you see a Pink Guitar)".
Merchandise of the film is sold at Target, Claires, and Limited Too. They include clothing (such as pajamas, T-shirts, and underwear), bags (tote bags, backpacks, etc.), bedding collection, toys, and dolls of the characters. Play Along Toys, so far, has only released dolls of Mitchie and Shane. On May 13, 2008, Disney published Camp Rock: the Junior Novel, by Lucy Ruggles, the novelization of the film. Target retail stores sell "special editions" of the novel, hardcover books that include photos.
- Jonas Brothers' TV Movie Nabs 8.9 Million Viewers. (June 21, 2008) US Magazine. Accessed 2008-11-11.
- Disney sets up camp at Wanakita[permanent dead link]. (October 11, 2007) Haliburton Echo. Accessed 2012-02-07.
- Camp Rock: Joe Jonas Not Dating Female Co-Star. (July 21, 2008) US Magazine. Accessed 2012-02-07.
- "Associayco Brasileira de Produtores de Disco". ABPD. Retrieved 2012-02-09.
- Rick Kissell (February 24, 2008). "Disney unveils 2009 schedule—Entertainment News, Film News, Media—Variety". Variety. Retrieved 2008-02-24.
- Camp Rock, over a million viewers on Disney Channel
- "Camp Rock: Extended Rock Star Edition release". www.joe-jonas.com. Retrieved 2008-05-31.
- "Buy Camp Rock online at Play.com and read reviews. Free delivery to UK and Europe!". Play.com. Archived from the original on 2008-08-22. Retrieved 2012-02-09.