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Bustle is an online American women's magazine founded in August 2013 by Bryan Goldberg.[1] Bustle is designed for women and it positions news and politics alongside articles about beauty, celebrities, and fashion trends.[2] By September 2016, the website had 50 million monthly readers.[3]

Bustle logo.svg
Editor-in-chiefKate Ward
CompanyBustle Digital Group
CountryUnited States
Based in


Bustle was founded by Bryan Goldberg in 2013. Previously, Goldberg co-founded the website Bleacher Report with a single million-dollar investment.[4] He claimed that "women in their 20s have nothing to read on the Internet."[5] Bustle was launched with $6.5 million in backing from Seed and Series A funding rounds.[4][6]

It surpassed 10 million monthly unique visitors in July 2014, placing it ahead of rival women-oriented sites such as Refinery29, Rookie and xoJane; it had the second greatest number of unique visitors after Gawker's Jezebel.[7][8] Bustle's increasing popularity among young women is partly attributed to its young writing staff. The writers are advised to write about stories that interest them; this can range from topics about beauty products to international affairs and politics.[4]

By 2015, Bustle had 46 full-time editorial staff.[4] In September 2016, Bustle launched a redesign using the company’s $11.5 million series D funding round. At that time, the site had over 70 full-time editors and 250 contract contributors who posted over 200 articles daily.[3]

On April 17, 2017, DMG Media announced that Elite Daily had been purchased by Bustle Digital Group.[9][10][11]

Bustle Digital Group purchased Mic on November 28, 2018 after it laid off the majority of Mic's staff.[12]


  1. ^ Malone, Noreen (September 16, 2013). "What Bustle's Funding Really Shows Us". The New Republic. Retrieved October 21, 2015.
  2. ^ Amanda Hess. "The Bro Whisperer of Bustle".
  3. ^ a b "The Women Behind The New Bustle On Reinventing "Women's Media"".
  4. ^ a b c d Bloomgarden-Smoke, Kara (22 July 2015). "How Bustle Proved the Haters Wrong". Observer. Retrieved 12 October 2017.
  5. ^ Rebecca Greenfield. "This Picture Says Just About Everything About Bustle".
  6. ^ Goldberg, Bryan (13 August 2013). "I've raised $6.5 million to build and grow my new company, Bustle". Pando. Retrieved 12 October 2015.
  7. ^ Griffith, Erin (July 14, 2014). "With an audience of 11 million young women, Bustle raises $5 million more". Fortune. Retrieved October 21, 2015.
  8. ^ Hess, Amanda (August 21, 2014). "The Bro Whisperer of Bustle". Slate. Retrieved October 21, 2015.
  9. ^ "Bustle Digital Group purchases Elite Daily from DMGT".
  10. ^ "Elite Daily lost a ton of money, but Bustle just bought it from the Daily Mail anyway". Nieman Lab. Retrieved 2017-04-22.
  11. ^ "Bustle acquires Elite Daily from Daily Mail and rebrands as Bustle Digital Group". Business Insider. Retrieved 2017-04-22.
  12. ^ "Pivoting to nowhere: How Mic ran out of radical makeovers". Digiday. 2018-11-30. Retrieved 2018-11-30.

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