A breastaurant is a restaurant that has skimpily-dressed female waiting staff. The term "breastaurant" dates from the early 1990s, around the time that the restaurant chain Hooters became popular in the United States. It has since been applied to other restaurants that offer similar services, such as Redneck Heaven, Tilted Kilt Pub & Eatery, Twin Peaks, Bombshells, Bone Daddy's, Ojos Locos, Chula’s, Bikinis Sports Bar & Grill, Racks, Show-Me's, Mugs & Jugs, and The WingHouse Bar & Grill.
The restaurants often have a sexual double-entendre brand name and also offer specific themes, both in decoration and menu. The restaurants offer numerous perks for customers, including alcohol and flirty servers.
Hooters is credited as the first breastaurant, having operated since 1983. Other companies soon followed suit. According to food industry research firm Technomic, the United States' top three breastaurant chains behind Hooters each had sales growth of 30 percent or more in 2011.
While these upstart chains represent less than 1 per cent of the nation's top restaurants, they are doing better than other mid-priced options like Applebee's and Bennigan's, which experienced declines during the late-2000s global recession.
Male oriented restaurants with a similar focus on server appearance include Tallywackers, featuring scantily clad men, which opened in Dallas, Texas, in May 2015 and closed in August 2016. In Japan, there are places like Macho Cafe and Macho Meat Shop, where brawny men serve food and drinks for a limited time.
Breasturants have been criticized for being sexist.
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- Peter Holley (2 June 2015). "There's finally a Hooters-style restaurant featuring men. It's called Tallywackers". Washington Post.
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- Brian Ashcraft. "Japan's Macho Restaurant Serves Up Real Beefcakes". Kotaku. Gawker Media.
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