The Bic Cristal (stylised as BIC Cristal and also known as the Bic pen) is an inexpensive disposable ballpoint pen mass-produced and sold by Société Bic of Clichy, Hauts-de-Seine, France. It was first released in December 1950 and is the best selling pen in the world – the 100 billionth was sold in September 2006. Recently, it has become the archetypal ballpoint pen and is now considered ubiquitous, to the extent that the Museum of Modern Art has made it a permanent part of its collection. Its hexagonal form and design mimics a classic lead pencil and it is sold in 6 types of point and 16 colors around the world.
In 1944, near the end of the Second World War, entrepreneur Marcel Bich bought a factory in Clichy, a suburb north of Paris and with business partner Edouard Buffard founded Société PPA (later Société Bic) in 1945. "PPA" stood for Porte-plume, Porte-mines et Accessoires – pens, mechanical pencils and accessories. During the war Bich had seen a ballpoint pen manufactured in Argentina by László Bíró. Between 1949 and 1950 the Bic Cristal was designed by the Décolletage Plastique design team at Société PPA. Bich invested in Swiss technology capable of shaping metal down to 0.01 millimetres (0.00039 in), which could produce a stainless steel one-millimetre (0.039 in) sphere which allowed ink to flow freely. Bich developed a viscosity of ink which neither leaked nor clogged and, under a licence purchased from Bíró for the ballpoint, launched the Cristal in December 1950.
Bich invested heavily in advertising, hiring poster designer Raymond Savignac in 1952. That year Bic won the French Oscar de la publicité award for advertising. In 1953 advertising executive Pierre Guichenné advised Bich to shorten his family name to Bic as an easy-to-remember, globally adaptable tradename for the pen, which fit in with product branding trends of the post-war era. Early Bic advertisements in France referred to the Cristal as the "Atomic pen". Throughout the 1950s and 1960s the Bic Cristal's writing tip and ergonomic design helped shift the worldwide market for pens from fountain pens to ballpoints.
In 1959 Bich brought the pen to the American market: the Bic pen was soon selling at 29 cents (equivalent to $2.44 in 2017) with the slogan "writes first time, every time." In 1965 the French ministry of education approved the Bic Cristal for use in classrooms.
In September 2006 the Bic Cristal was declared the best selling pen in the world after the 100 billionth was sold.
The Museum of Modern Art in New York City recognised the Bic Cristal's industrial design by introducing it into the museum's permanent collection. Its hexagonal shape resembles the typical wooden pencil and grants strength and three grip points giving high writing stability. The pen's transparent polystyrene barrel and polypropylene tube show the ink-level. The only exception is the BIC Cristal UP, a pen marketed by Bic that supposedly creates more vivid lines when used. These pens have a white barrel and, depending on what color the ink reservoir contains, a small area of the pen barrel and cap with the corresponding ink color. A tiny hole in the barrel's body maintains the same air pressure inside and outside the pen. The pens' ink color has many different varieties, ranging from the 'classic' colors (blue, black, red, and green), to pink and purple. The thick ink flows down due to capillary action from the tube inside the barrel, to feed the ball bearing, which spins freely within a brass tip. In 1961 the stainless steel ball was replaced with much harder tungsten carbide. This ballpoint is first vitrified by heat, then ground down and milled to an accuracy of 0.1 μm (3.9×10−6 in) between spinning plates coated with industrial diamond abrasives. Since 1991 the pen's streamlined polypropylene cap has had a small hole to reduce the risk of suffocation if the cap is inhaled. Polypropylene is used instead of polystyrene because it absorbs impact better, reducing the chance of the pen cracking or splitting if it is dropped onto the cap.
The pen's dimensions are 5 7⁄8 by 1⁄2 inch (14.9 cm × 1.3 cm).
The Cristal's design has become a target for counterfeiters, especially from the Far East and in particular from China. Their pens are manufactured at a cheaper price and made to appear similar to the original. One Kenyan pen manufacturer reportedly lost 100,000,000 Kenyan shillings (approx. $1.3 Million USD at 2009 exchange rate) to fake copies, forcing them to negotiate cheaper licensing from Bic.
Bic Cristal for HerEdit
In 2012 Bic marketed a spin-off product named the "Bic Cristal for Her". The pen, similar to the original, was supposedly designed specifically for women. It was widely mocked on the internet, for instance in the customer reviews section of Amazon.com, and has been included in the collection of the Museum of Failure.
In 2014 Bic released a new writing instrument based on the Cristal, a modified pen with a rubber tip opposite the ballpoint. This model, called the "Cristal Stylus", is for use on touchpads. Bic funded a website to promote the stylus that crowdsourced a new typeface, named the Universal Typeface Experiment.
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An early BIC ad campaign referred to the pen as the 'Atomic Pen.'
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- Waka, Brenda. "RESPONSE STRATEGIES OF HACO INDUSTRIES KENYA LIMITED TO THE CHALLENGES OF COUNTERFEIT PRODUCTS IN EAST AFRICA" (PDF). University of Nairobi Digital Repository. Haco Industries Kenya Limited. Retrieved 21 April 2017.
- Vinjamuri, David. "Bic For Her: What They Were Actually Thinking (As Told By A Man Who Worked On Tampons)". Forbes. Retrieved 17 April 2017.
- News, ABC. "Bic Pens 'For Her' Draw Amazon Flames". ABC News. Retrieved 17 April 2017.
- Hauser, Christine; Anderson, Christina (April 21, 2017). "At This Museum, Failures Are Welcome". The New York Times.
- Liszewski, Andrew (28 January 2014). "The Classic Bic Pen Now Works On Your Smartphone Display Too". Gizmodo. Retrieved 17 March 2017.