Open main menu

Wikipedia β

Badoo is a dating-focused[3] social network, founded in 2006,[4] with headquarters in Soho, London. It operates in 190 countries[5] and is available in 47 different languages, making it the world's most widely used dating network to date.[6] Over 340 million people have signed up to Badoo worldwide[7] across the app, mobile and web versions. The app is currently available on iOS, Android and Windows phone. Badoo operates on a freemium model, whereby the core services can be used without any payment.

APP ICON FOR WIKI Transparent Background.png
Type of site
Dating website
Available in Danish, Dutch, English, Finnish, French, German, Greek, Italian, Japanese, Polish, Portuguese, Russian, Ukrainian, Spanish, Swedish, Slovenian, Slovak, Czech, Indonesian, Turkish, Hungarian, Hebrew, Chinese, Catalan
Owner Badoo Trading Limited
332 Agiou Andreou Street, "Patrician Chambers"
3035 Limassol
Created by Andrey Andreev
Alexa rank Decrease 274 (Global As of 8 May 2015)
Commercial Free, but with a charge for higher prominence
Registration Required
Launched November 2006; 10 years ago (2006-11)[2]
Current status Active



Badoo was founded by the Russian entrepreneur Andrey Andreev and launched in London in November 2006.[8] In 2007 it raised $30 million in funding.[9]

In January 2008, the Russian investor Finam Capital paid $30 million for a 10% stake in Badoo for expansion in Russia.[10] As of 2009, Finam now has 20% ownership of Badoo.[8] In September 2009, Blendr, "powered by" Badoo, appeared in the iTunes app store.[citation needed]

According to, during the week of January 11, Badoo was ranked 17th in growing Facebook apps.[11] The official Badoo USA launch was on March 23, 2012, with Nick Cannon introducing the service in the United States.[12] In April 2012, the company entered into a marketing agreement with the site Hot or Not to display its members in the companies service.[13]

In February 2016, Badoo acquired LuLu, a mobile app that lets women anonymously review and rate men.[14][15] The app is now defunct.


Badoo has several features that enable users to meet people. When they first sign up, individuals select whether they want to meet new people to date, chat or to make new friends. As soon as members sign up they can chat,[16] match with others, upload photos and videos.

  • People Nearby: Users can see and contact people who live in their area, as well as those they 'Bumped Into' with this feature.[17]
  • Search: Users can also see who is on the app in a different city or another part of the world.[17]
  • Encounters: Another free feature, where users swipe right (yes) or left (no) on other users' profiles. If there is a match the two users are notified.[18]

Users are also able to share their Interests and see any friends in common.

Badoo has developed numerous safety features to ensure users are real and verified. Such features include the 'selfie request' button,[19] through which women can request a man they're speaking to send a 'selfie' to prove they are the same person as in the pictures. Badoo also has a photo verification process, where users upload a photo of themselves mimicking a specific pose.[20] This photo is then verified in a minute by one of Badoo's 5,000 moderators.

Badoo is a freemium service, where the basic service is free for everyone but users have an option to pay for premium features. For a fee, users can use the "Rise Up" feature which allows users to pay to give their profile more visibility on the site for a limited time. Badoo's communications director Lucy George said that as of late 2007 20% of Badoo's 22 million users were paying for heightened visibility at least once a month.[21] However, according to The Economist, by 2011 only 5% of members were paying for the premium services.[22] It has ranked among the most popular dating websites.[23]

There are several premium services that users can pay to use including the "rise up" feature to promote oneself higher in the search results and so attract greater attention. Users can also pay to their your profile photo more widely visible across the site.[24] Users can also buy "Super Powers" to see more search results, who wants to meet them, and see which of their messages have been read.[25]

According to CNET, the website is intended to introduce users to people nearby that share similar interests.[9]


In a peer-reviewed study by Cambridge University in 2009,[26] it was given the lowest score for privacy among the 45 social networking sites examined.[27] In the same report, it was given a ‘perfect score’ for verified accessibility on mobile devices.

Finnish newspaper Iltalehti reported that numerous Badoo profiles were created without people's consent, and that people have reported Badoo's actions to the police.[28]

According to Google's transparency report on the requests for search removals stemming from the "right to be forgotten" ruling, Badoo had the eight-highest number of URLs removed from Google Search, with Facebook, YouTube, Google Groups and Twitter receiving a higher number of these requests.[29]

A CNET review by Rafe Needleman described Badoo's first impression as "creepy". He said that though the site was advertised as a way to meet local friends with shared interests, it was more like a photo-based dating site. He also said the way it matches users was "obscure".[9]

After going viral on Facebook through popular social games and quizzes, Facebook presented Badoo with an audit and a potential removal in April 2011.[30]


  1. ^ Badoo – Terms of Use Accessed August 2009.
  2. ^ "Badoo FAQ". Badoo. Retrieved 7 January 2015. 
  3. ^ "Badabing Badaboom – Badoo Hits 150 Million Users, Boosted By Mobile". TechCrunch. AOL. 
  4. ^ "Hey Tagged, Badoo Has Been Around As Long And Has Bigger Revenues". TechCrunch. AOL. 
  5. ^ Toglia, Michelle (2016-03-25). "Here's How Dating App Badoo's Photo Verification Will Wipe Out Catfishing". Bustle. 
  6. ^ "The Dating Game". BBC News. Retrieved 2017-03-27. 
  7. ^ "Discover Badoo". Retrieved 2017-03-27. 
  8. ^ a b "Project Portfolio – Badoo". Finam Capital. 2009. Archived from the original on 2011-02-28. Retrieved 2011-02-10. 
  9. ^ a b c Needleman, Rafe (February 23, 2012). "Badoo: Social experiment or hookup site?". CNET. Retrieved May 29, 2014. 
  10. ^ Butcher, Mike (21 January 2008). "UK’s Badoo pulls $30m for Russian launch, ahead of a home push". Techcrunch. Retrieved 2009-08-29. 
  11. ^ Calderon Inés, Sara January 11, 2012. “Spotify, Yahoo, Bing, Badoo and more on this week’s top 20 growing Facebook apps by DAU.”
  12. ^ "Social Network Badoo Officially Launches in U.S. With Nick Cannon [PICS]". Mashable. 23 March 2012. 
  13. ^ "Updated: Has Dating Site Badoo Found A Love Match In The Form Of Hot or Not?". TechCrunch. AOL. 
  14. ^ 林靖东 (2017-04-18). "全球最大约会应用Badoo收购女性社交应用Lulu". 腾讯科技. Retrieved 2016-02-09. 
  15. ^ "Lulu, The App That Lets Women Rate Men, Acquired By Badoo". TechCrunch. February 9, 2016. Retrieved February 9, 2016. 
  16. ^ Frommer, Dan. "The Biggest Startup You've Never Heard Of Is About To Hit 108 Million Members". Business Insider. Retrieved 31 October 2013. 
  17. ^ a b Fromer, Dan. "The Biggest Startup You've Never Heard Of Is About To Hit 108 Million Members". Business Insider. 
  18. ^ Frommer, Dan. "The Biggest Startup You've Never Heard Of Is About To Hit 108 Million Members". 
  19. ^ "This dating app has a genius way of preventing catfishing". Cosmopolitan. 2016-07-11. Retrieved 2017-03-27. 
  20. ^ Taub, Alexander. "Badoo's Selfie Verification Is A Unique Way Of Solving The Catfishing Problem". Forbes. Retrieved 2017-03-27. 
  21. ^ Sweney, Mark (24 December 2007). "Elevator Pitch: Why Badoo wants to be the next word in social networking". The Guardian. Archived from the original on 8 March 2008. 
  22. ^ "A nightclub on your smartphone". The Economist. 19 September 2011. Archived from the original on 21 September 2011. 
  23. ^ "Top 15 Most Popular Dating Websites". eBizMBA. September 2015. Retrieved September 28, 2015. 
  24. ^ Rowan, David. "How Badoo built a billion-pound social network... on sex". Wired. Retrieved 31 October 2013. 
  25. ^ Adam. "Badoo Social Networking". Affiliate Colony. Archived from the original on 20 October 2013. Retrieved 31 October 2013. 
  26. ^ Bonneau, Joseph; Preibusch, Sören (2009), "The Privacy Jungle: On the Market for Privacy in Social Networks" (PDF), WEIS '09: Proceedings of the Eighth Workshop on the Economics of Information Security. 
  27. ^ Social networks ‘failing users’ The Daily Telegraph 21 Jul 2009.
  28. ^ "Treffipalvelu varastaa profiilitiedot: Varo tätä sovellusta Facebookissa" (in Finnish). Iltalehti. 21 January 2011. Retrieved 2011-01-25. 
  29. ^ "European privacy requests for search removals". Transparency Report. Google. 17 October 2014. Retrieved 17 October 2014. 
  30. ^ "Huge Facebook App Loses 75% Uniques After Facebook Threatens It". Business Insider. Retrieved 2017-03-27. 

External linksEdit