Badoo is a dating-focused social network, founded in 2006, with headquarters in Soho, London. It operates in 190 countries and is available in 47 different languages, making it the world's most widely used dating network to date. Over 340 million people have signed up to Badoo worldwide across the app, mobile and web versions. The app is currently available on iOS, Android and Windows phone. Badoo operates on a freemium model, whereby the core services can be used without any payment.
Type of site
|Available in||Danish, Dutch, English, Finnish, French, German, Greek, Italian, Japanese, Polish, Portuguese, Russian, Ukrainian, Spanish, Swedish, Slovenian, Slovak, Czech, Indonesian, Turkish, Hungarian, Hebrew, Chinese, Catalan|
|Owner||Badoo Trading Limited
332 Agiou Andreou Street, "Patrician Chambers"
|Created by||Andrey Andreev|
|Alexa rank||274 (Global As of 8 May 2015[update])|
|Commercial||Free, but with a charge for higher prominence|
In January 2008, the Russian investor Finam Capital paid $30 million for a 10% stake in Badoo for expansion in Russia. As of 2009, Finam now has 20% ownership of Badoo. In September 2009, Blendr, "powered by" Badoo, appeared in the iTunes app store.
According to Insidefacebook.com, during the week of January 11, Badoo was ranked 17th in growing Facebook apps. The official Badoo USA launch was on March 23, 2012, with Nick Cannon introducing the service in the United States. In April 2012, the company entered into a marketing agreement with the site Hot or Not to display its members in the companies service.
Badoo has several features that enable users to meet people. When they first sign up, individuals select whether they want to meet new people to date, chat or to make new friends. As soon as members sign up they can chat, match with others, upload photos and videos.
- People Nearby: Users can see and contact people who live in their area, as well as those they 'Bumped Into' with this feature.
- Search: Users can also see who is on the app in a different city or another part of the world.
- Encounters: Another free feature, where users swipe right (yes) or left (no) on other users' profiles. If there is a match the two users are notified.
Users are also able to share their Interests and see any friends in common.
Badoo has developed numerous safety features to ensure users are real and verified. Such features include the 'selfie request' button, through which women can request a man they're speaking to send a 'selfie' to prove they are the same person as in the pictures. Badoo also has a photo verification process, where users upload a photo of themselves mimicking a specific pose. This photo is then verified in a minute by one of Badoo's 5,000 moderators.
Badoo is a freemium service, where the basic service is free for everyone but users have an option to pay for premium features. For a fee, users can use the "Rise Up" feature which allows users to pay to give their profile more visibility on the site for a limited time. Badoo's communications director Lucy George said that as of late 2007 20% of Badoo's 22 million users were paying for heightened visibility at least once a month. However, according to The Economist, by 2011 only 5% of members were paying for the premium services. It has ranked among the most popular dating websites.
There are several premium services that users can pay to use including the "rise up" feature to promote oneself higher in the search results and so attract greater attention. Users can also pay to their your profile photo more widely visible across the site. Users can also buy "Super Powers" to see more search results, who wants to meet them, and see which of their messages have been read.
In a peer-reviewed study by Cambridge University in 2009, it was given the lowest score for privacy among the 45 social networking sites examined. In the same report, it was given a ‘perfect score’ for verified accessibility on mobile devices.
According to Google's transparency report on the requests for search removals stemming from the "right to be forgotten" ruling, Badoo had the eight-highest number of URLs removed from Google Search, with Facebook, YouTube, Google Groups and Twitter receiving a higher number of these requests.
A CNET review by Rafe Needleman described Badoo's first impression as "creepy". He said that though the site was advertised as a way to meet local friends with shared interests, it was more like a photo-based dating site. He also said the way it matches users was "obscure".
After going viral on Facebook through popular social games and quizzes, Facebook presented Badoo with an audit and a potential removal in April 2011.
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