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Avex Trax (エイベックス トラックス, Eibekkusu Torakkusu) is a record label owned by Japanese entertainment conglomerate Avex Group. The label was launched in September 1990, and was the first label by the Group.[1]

Avex Trax
Avex logo 2017.svg
Parent companyAvex Group
Founded1990 (1990)
FounderMax Matsuura
Distributor(s)Avex Entertainment
Country of originJapan
LocationMinato, Tokyo


Two years after Max Matsuura became busy in distributing studio albums from other countries, he and his two co-founders of Avex, Tom Yoda and Ken Suzuki, decided to operate their own label to compete with the older and more experienced labels (i.e. Nippon Columbia, Nippon Crown, Toshiba-EMI, CBS Sony, Nippon Phonogram and PolyGram K.K., etc.). This led to the birth of the Avex Trax label.

The first artist to sign for the label was TRF, which became a success. This led to the situation that the Avex Trax label became a "house of refuge" for artists that either ended contracts with their former labels (e.g. Namie Amuro), were not content with their current labels (e.g. Gackt) or were kicked out by their former labels (e.g. Ayumi Hamasaki).

Formerly distributed by the Nippon Crown label (except for a few of the early releases), in 1997 it became a self-distributed label together with Cutting Edge, which was formerly distributed by Toshiba-EMI by that time.



  1. ^ "Avex Group | About Avex Group | History". Avex Group. Retrieved May 22, 2010.
  2. ^ "GIRL NEXT DOOR初ライブをインターネットで生中継(ナタリー) – livedoor ニュース". Natalie (in Korean). Livedoor. July 17, 2008. Archived from the original on March 13, 2012. Retrieved May 22, 2010.
  3. ^ "Channel NewsAsia – Singer Ayumi Hamasaki implicated in drug scandal –". MediaCorp. Channel NewsAsia. January 12, 2010. Archived from the original on April 11, 2010. Retrieved May 22, 2010.
  4. ^ "大島麻衣が人気109ブランドとコラボ!モデル業も本腰 :meVIEWsa radio(メビューサ)". Neji News (in Korean). Meviewsa. May 13, 2010. Archived from the original on 2010-05-07. Retrieved May 22, 2010.
  5. ^ 謎のガールズグループ東京女子流、ついにベールを脱いだ (in Korean). Barks. January 6, 2010. Archived from the original on 24 March 2010. Retrieved March 10, 2010.
  6. ^ "O-Zone Official Japanese Website". Archived from the original on 15 May 2010. Retrieved 2010-06-03.

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